WELCOME

RAVINDRA KUMAR JAT

PATANJALI KUMAR SHAHI
MUKESH KUMAR RANJAN
K . GOPI KRISHNAN
K . SRAVANTHI

The Wonder of Mumbai Dabbawallas

Inspiration of Management

PRESIDENT & GENERAL

SECRETARY
NUTAN MUMBAI TIFFIN BOX SUPPLIERS
ASSOCIATION

Introduction
A dabbawala , is a person in Mumbai
whose job is to carry and deliver freshly
made food from home in lunch boxes to
office workers

Dabbawalas are sometimes called

tiffin-wallas.

NMTBSA
Nutan
Mumbai
Tiffin
Box
Suppliers
Association

History
The dabbawala originated when a
person named Mahadeo Havaji
Bachche started the lunch delivery .
Started :1880
It is 125 year old .
Charitable trust : Registered in 1956
Grows at a rate of 5-10% per year.

ABOUT NMTBSA
Avg. Literacy Rate

: 8th Grade Schooling

Total area coverage : 60 Kms

Employee Strength : 5000
Number of Tiffin's
Boxes
every day.)

Time taken

: 2,00,000 Tiffin
(i.e 4,00,000 transactions

: 3 hrs

Belief
WORK IS WORSHIP
Working of NMTBSA
Though the work
sounds simple, it is actually a
highly specialized trade that is
over a century old and which has
become integral to Mumbai's
culture.

PERFORMANCE
Six Sigma performance (99.999999)

(Error Rate : 1 in 16
million transactions)

Technological Backup : Nill.

Cost of service - Rs. 300/month .
Standard price for all (Weight, Distance,
Space)

Cont
Rs. 36 Cr. Turnover approx.
[6000*12*5000=360000000 i.e Rs. 36
crore p/a.].

No strike record as each one a share

holder.
Earnings -5000 to 6000 p/m.
Diwali bonus: one months from customers.

SPECIALTY
Zero % fuel
Zero % investment
Zero % modern technology
Zero % Disputes
100 % Customer Satisfaction

APPROACH
DISCIPLINE :
DURING BUSINESS HOURS

No Alcohol Drinking
Wearing White Cap
Carry Identity Cards

STRATEGY:

LATEST MARKETING

Marketing pamphlets in the Dabba

Top 10 Reason For Using

Dabbawalas Services
Home made food is best for health and
because health is wealth.
Home made food is cheaper.
Do you not love your mother or wife and like
to eat food made by her?
Safety - The Local train of Mumbai

Even if there is no one at home to cook food for you ,

Dabbawalas can deliver you good quality home like
lunch through many restaurants.
Dabbawalas give reliable services and their
performance and accuracy match six sigma standards.

We , the DabbaWalas never go on strike.

By taking our services you are proving direct

employment to 5000+ .

Dabbawalas are an icon in their own sense

and famous world over for their efficiency .

They regularly organize bhajan and kirtans

and spread the essence of Marathi culture ,
good will and one ness of India

Case Study: NMTBSA

Tiffin Box Suppliers
Association
Executive Committee(5
members).
Teams of 20-25 headed by a group leader.
War against Time (9:00 am 12:30 pm)
Individual dabbawallahs workload:
Collect from home 35 Tiffin's
Delivery at office 35 Tiffin's
Return empty Tiffin's to home 35 Tiffin's

ORGANISATIONAL
PRESIDENT
STRUCTURE
VICE PRESIDENT

GENERAL SECRETARY

TREASURER(13)

DIRECTORS(19)
MUKADAM
MEMBERS(5000)

10:34-11:20 am (Andheri Stn.)

This time period is actually the journey time. The

dabbawalas load the wooden crates filled with
tiffins onto the luggage or goods compartment
in the train. Generally, they choose to occupy
the last compartment of the train.

In particular areas with high density

of customers, a special crate is
dedicated to the area. This crate
carries 150 tiffins and is driven by 34 dabbawalas!

11:20 12:30 pm (Church Gate Station)

At this stage, the unloading takes place at the

destination station.
Re-arrangement of tiffins takes place as per
the destination area and destination building

1:15 2:00 pm ( At All Destination Stations)

Here on begins the collection process

where the dabbawalas have to pick
up the tiffins from the offices where
they had delivered almost an hour

RETURN JOURNEY
2:00 2:30 pm (At Destination
Station)
The dabbawallas meet for the segregation as per
the destination suburb.

2:48 3:30 pm
The return journey by train where the group finally
meets up after the days routine of dispatching and
collecting from various destination offices

3:30 4:00 pm( The

Origin Station)
This is the stage where the final
sorting and dispatch takes place. The
group meets up at origin station and
they finally sort out the tiffins as per
the origin area .

Dabbawala Products
Product Name: Dabba (Tiffin box)
Price: 200/- ( Indian Rupees , INR)

Product Name: Gandhi cap

Price: 50/- ( Indian Rupees , INR)

Product Name: Dabbawala Mug

Description: This is tea / coffee mug with Dabbawala
logo on it.
Price: 30/- ( Indian Rupees , INR)

Awards and Felicitation

Documentaries made by BBC ,UTV, MTV, and ZEE TV.
Dabbawalla services are popular with the Indian IT
developer community in Silicon Valley, California,
USA .
Letter from PRINCE CHARLES.
Invitation from CII for conference held in Bangalore.
Included in a subject in Graduate School of
Journalism University of California, Berkeley.

Achievements
World record in best time
management.
Name in GUINESS BOOK of World
Records.
Registered with Ripley's believe it
or not.

THANK YOU