EVOLUTION OF POP

CULTURE
From POP to HIP HOP

WHAT IS POPULAR CULTURE

WHAT?

WHY?

ASPECTS-

TELEVISION & LIFESTYLE

80S - DD: THE SOLE PLAYER

Doordarshan - Monopoly of television in 80s

Shows had nationalist fervour

DD was immensely popular as a advertising and

marketing medium

TV EXPLOSION

From 1 channel, we suddenly had hundreds

reaching a record audience
Audience began to watch a multitude of
shows ranging from foreign to local to
regional

A NEW REALITY

Talent Shows and Reality TV the new trend in

Indian Television

Shows like Roadies became noted for their

language and the behavior of the contestants

Talent shows have been a platform towards

stardom for some

EMERGING CONSUMERISM

More of saving culture

Consumption was family oriented
Where 80s was about the family, today is
about the individual!
Liberalization and Television both exposed
Indians to a consumer culture
Indians began to emulate global spending
habits

2000S BUY BUY BUY

Emergence of the young Indian

with increased spending power
and greater market awareness

Market which caters to the

needs and demands of the young
Indian buyer

The wired-in Indian: make and break a

product within a short time

Emergence of mall culture

POPULAR IDEAS AND POPULAR

PEOPLE

Popular ideas among young Indians

have become empowered to spread
like wildfire

What Shahrukh Khan endorses sells!

Combination of popular thought and

popular person makes for a success story

MUSIC IN 80S

Introduction

Revolution

Lyrics

Influence

Categories of Music

MUSIC-NOW

Wide appeal
Includes extensive genres
Accessibility
Various festivals around the globe
Nightlife

MOVIES OF 80S

Introduction

Trend Setter

Message Convened

Categories of Movies

MOVIES-NOW

3D & 4D

Genres

Larger impact

Alteration in lifestyle

L
A
I
C
A
O
I
S ED
M

WHAT IS

SOCIAL
MEDIA

Social Media is the meeting place between people and technology

It can take on many different forms, including
Internet forums
weblogs
social blogs
micro blogging
podcasts
pictures & videos
Social media is

LIFE
ONLINE

EVOLUTION
OF
SOCIAL
MEDIA

EVOLUTION
OF
SOCIAL
MEDIA

Twitter
2005 Youtube
Skype

Google
THEGLOBE.COM
Geocities
Usenet
First Email Sent

POPULARITY
OF
SOCIAL
MEDIA

Earth Hour

Gaming

Meter Jam

E-shopping and gifting

Rally

Movie/Music download

EFFECTS SOCIAL
OF
MEDIA

EFFECTS SOCIAL
OF
MEDIA

EFFECTS SOCIAL
OF
MEDIA

THE GOOD AND NOT-SO-GOOD

SIDE OF
SOCIAL
MEDIA

Positive

Relationships and conversation

Embrace your passion and identity

Community, sharing, and connecting

Creativity and re-mix culture

Negative

Anonymity can endanger polarization and hatred

Leak of personal information

Piracy of Movies, software's, etc

Current lack of good filters creates problem finding the best content

Spread of endangered and unwanted information

THANK YOU
Jinen Shah
Rehaam Shaikh
Zeeshan Qureshi
Rohan Shanbhag
Priyanka Vemuri
Mukti Shah

ACKNOWLEDGEMENT
DR. AHALYA SAMTANEY
OUR CLASSMATES
STAFF MEMBERS
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