STORE OPENING

GRAND INDONESIA
JAKARTA, INDONESIA

ABOUT UNIQLO

Originally established in Yamaguchi (Japan) 69

years ago, UNIQLO is a clothing brand specialized
in unisex casual wear store. UNIQLO is known for
its colorful apparel for men, women, and kids.
The name 'UNIQLO' itself was born in 1984, as a
contraction of "unique clothing. At the current
time, UNIQLO already has more than 1.360 stores
worldwide, which 856 are in Japan.

COMPANY PROFILE

PRODUCTS

MADE FOR ALL.

EVENT CONCEPT

1.
2.
3.
4.

OPENING PERFORMANCE
RUNWAY SHOW
GIVEAWAYS
OPENING CEREMONY

RUNDOWN OVERVIEW

PREPARATION
An area in front of the store is prepared for runway and guests area
A few seats are prepared for the VIP guests

WHEN GUESTS ARRIVE

Guests are welcomed to grab drinks on beverage booth
Ushers will guide VIP guests to their seats
DJ will start playing music
Guests can take pictures in photo booth
Beverage booth is only open for guests with invitation

BEFORE THE SHOW

Guests are directed to move near the stage

Opening performance by LED dancers
Lights are dimmed before the performance

OPENING PERFORMANCE

Inspired by UNIQLOs slogan : made for all

Fashion show showing UNIQLOs latest collection
7 Runways representing each color of the rainbow
14 Models of different races (men and women)
Each model will walk down the runway 3 times

RUNWAY SHOW

MCs present questions about UNIQLO

5 vouchers will be given to guests who can
answer the given questions
Each voucher is worth IDR 500,000

GIVEAWAYS

This is the peak of the event

A ceremony is held to officially open the store
The director & manager gave an opening speech
UNIQLO executives cut the ribbon ceremonially
Guests are then welcomed to enter the store

OPENING CEREMONY

After the show guests can enter the store and shop
DJ will continue to play music until closing time
Beverage booth will also remain open until store closing time
LED dancers will mingle with the guests, allowing guests to take pictures
Goodie bags will be given to VIP guests when theyre leaving

AFTER THE SHOW

People that should be invited

Fashion bloggers
Public figures (Celebrities)
Stylists
Grand Indonesia Executives
Fashion Editor
Press
Loyal customers

INVITATION

BENEFITS FOR UNIQLO

1. PUBLIC EXPOSURE
2. GAIN PEOPLES INTERESTS
3. VOUCHER GIVEAWAYS INCREASE CUSTOMERS BUYING CHANCE

BENEFITS FOR UNIQLO

POSSIBLE DISRUPTIONS

1. Blackout
2. Performers not coming / coming late
3. Damaged in-store products
4. Models falling off the stage
5. Injured guests / performers
6. Schedule delays

POSSIBLE DISRUPTIONS

BUDGETING

Stage & Decoration

IDR 75,000,000

Models (14 models)

IDR 25,000,000

Make Up & Hairdo

IDR 5,000,000

Lighting

IDR 40,000,000

Special Effects

IDR 10,000,000

Dancer

IDR 10,000,000

MC (2 x IDR 5,000,000)

IDR 10,000,000

DJ

IDR 5,000,000

Beverages

IDR 20,000,000

Invitations (300 x IDR 1,000)

IDR 300,000

Ushers (6 x IDR 500,000)

IDR 6,000,000

Event Organizer

IDR 30,000,000

Security

IDR 7,500,000

Advertising (Billboard, Prints, Online)

IDR 15,000,000

Documentation (Photo, Video)

IDR 20,000,000
TOTAL IDR 278,800,000

THANK YOU.