Marketing Guideline

Affiliation sales : Daraz, Lootlo

Advantages : Increase revenue (Short
term benefit, Long term loss: negative
impact on brand
)

Online Shopping in Pakistan

Source
P@SHA (Pakistan Software Houses Association ) & techjuice.pk

Online Shopping in Pakistan

HomeShopping employed over

40 housewives, who manage
website content from home.
Some of them are highly
educated but not allowed to
work due to societal norms
Source
CEO of HomeShopping

Online Shopping in Pakistan

Source
P@SHA (Pakistan Software Houses Association ) & techjuice.pk

Benefit
Target different segments of market
through single platform i.e shopping
portal
Increase revenue
Brand projection
marketing

Suggestions

Cocoon.com.pk
Cocoon.pk

Product Promotional
Strategies
Google Analytics will track customers
preferences, buying behavior and it
will Cocoon to design product
promotional strategies accordingly

Target Audience
House Wives (Decision Maker)
Unmarried Girls (Influencer)

Logo Option-1

Logo Option-2

Logo Option-3

Logo Option-4

Template 01

Template 02

Financials
Shopping portal

Rs1.20,
000

Web Maintenance Charges (After 3 Month)

Rs 5,000
Per
month

Search Engine Optimization (SEO) {Optional}

Rs
10,000
Per
month

Social Media Marketing (SMM) {Optional}

Rs
10,000
Per
month

Content Writing (Blogs, reviews) {Optional}

Rs
10,000
Per
month

SMS Marketing {Optional}

Rs
10,000
Per