Pathos

How we use emotion in persuasion

Objectives
Students will understand pathos and its role in persuasion.
Students will be able to use their knowledge of pathos to analyze
different texts.
Students will utilize pathos to create their own advertisement.

Schedule
1)SSR and Conferences
2)Analyzing commercial with pathos
3)Identify pathos in text
4)Create an advertisment
5)Practice putting pathos into text

Definition
Pathos is an appeal to emotion, and is a
way of convincing an audience of an
argument by creating an emotional
response.

https://www.youtube.c
om/watch?v=3t6bLugtJk
What do you remember from the video?
What emotions was the video try to inspire?
Q
How was the story told?
How did they promote Chevy?

Identifying Pathos in Text

1.Open the copy of Dipesh Patels speech about Mother Teresa
2.Highlight at least 5 examples of pathos and identify what type of
emotion the words inspire
3.Explain whether or not you think pathos was effective in this speech
and why?
a. Use this sentence frame:
b. Dipesh Patel, in his memorial speech for Mother Teresa, uses pathos to evoke the
following emotions ______, ______, and ______. An example of pathos from the text
is _______. This excerpt is an effective use of pathos because ________.

Make your Own

In
a group of three, design an advertisement that
utilizes Pathos as a method of
Advertisement
Using
persuasion.
Pathos
Your advertisement needs:
1. At least one graphic
2. A slogan for your product
3. A logo or photo that shows what your product is
Be prepared to discuss your choices.

Make the moment last forever.

Possible Advertisement
Good Times
Products
Mountain Dew
Nike
The new iPhone
Elitches
Spotify
Toys R Us
Hand Sanitizer

Put Pathos Into Text

Write a short speech (about one paragraph) on the product you chose.
Make sure you include an appeal to pathos!

Model: Nikon
Nikon: Making the Moment Last Forever

There are some moments that we all wish would never end. I remember slowly crossing the stage to graduate
high school. I was glowing with accomplishment. The friends I had known for all of my school career looked on
from the platform below me. My parents beamed in the audience, proud that their youngest child was finally on the
path to adulthood. As I put my hands around the folder containing my diploma, a camera flashed. I look back at this
photograph often, feeling the same sense of pride and relief as the instant the diploma became mine. The Nikon
camera that snapped the photo of me at the end of the stage performed a miracle. It captured a moment that will now
live forever with me.