Introduction to Speaker

Ather Imran Nawaz (Managing Director

Numetrics, Pakistan)
o Bachelors in Computer Systems Engg. GIKI 1999
Gold Medalist
o Askari Information Systems Limited, Islamabad 1999- 2001
o Masters in Computer Science, Purdue University, USA 2003
o Bentley Systems 2003 2011
Manager Platform Technology Group
o Numetrics 2011 till date
o Scrum Master (Project Management)
o Role of Agile Practices in Disaster Management & Recovery
(IBM CASCON 2009)

Product Development
The Rugby Approach
Lecture # 24

Dec 18, 2012

What is a Product?

What is Product
Development?

Product Development is:

- Unique
- Complex
- Uncertain
- Involves Change

1986

Future Product Development

cannot proceed with
Traditional methods

Traditional Methods:
- Groups work independently
- Interact only at handover

Silo
s

Relay Race Approach

Rugby Approach

Everyone works together

Everyone?
-

Customers
Product Manager
Design Team
Development
Testing
Deployment
Marketing
Sales

Work as
ONE
Team

Teams are Self-Organizing

Honda City 1981 Team:

Develop the kind of car
that the youth would love
to drive

Teams are Autonomous

We open our purse but we

keep our mouths closed

Iterative Development

Dont know what I want but

I know how to get there

Everyone Learns together

Can you apply it to your

Projects?

Ather Imran Nawaz

http://thinkingspirits.com
www.facebook.com/ThinkingSpirits
ather.imran@gmail.com