AT THE CROSSROADS

NAVNEET PUBLICATION INDIA LIMITED

By : Cumin Makwana (12)

COMPANY BACKGROUND

Navneet Publications India Limited, founded by the

Shantibhai Gala and his six brothers.

Case talks about Shantibhai and his only son Sandeep, who
is least interested in Publication business.

Since 1959, Navneet publish around 5000 titles in Hindi,

Gujarati, English & Marathi.

'Navneet', 'Vikas', 'Gala, FfUuNn', Boss' and Navneet Nxt

this are the brand names of Navneet.

LAYOUT OF NPL
1959 Navneet was established for digest
and book.
1966 Gala brothers moved to Ahmedabad
1969 Establishment of Saraswati Bhavan in
Gomtipur
1975 Building of Laxmi Bhavan
1980 Acquired land in Dhantali near Mehsana
1985 Move to Dhantali, near Mehsana
1987 Navneet House was built
1994 Books for Pre-primary, primary and hobby
related books
1998 Stationary division was established

What are the alternatives to diversification

which a company has?

Establish pulp paper industries.

Hire known professor and launch digital lectures.
Produce non stationary products.
Establish of Educational academy.

Launch education channel in television.

What are the various kinds of diversifications

which a company can get into and factors to
be kept in mind for each?

Real Estate: Externally they have invested in land in

Ahmedabads developing area.
Internally Sandeeps uncle are in same
profession so it was some beneficial.

Paper industry: In the production of books 50% of

costing was occupied by raw
material(Paper)

Should Shantibhai agree to Sandeeps quest

for business growth by venturing into
unrelated diversification?
YES
Shantibhai knows that Sandeep has least interest in
Publication business and in past of years they have invested
in land so as startup in real estate so they did not need
much investment.
Shantibhais brother was there to guide his son.

CARRER DIVERSIFICATION AINT A

BAD THING.
- VIN DIESEL
THANK YOU