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  • Bank of India Ad Analysis: Simple, Cutting Across Generations

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    Analysis of Bank of India corporate advertisment

    Original Title

    Bank of India Piggy Bank Advertisement

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    Analysis of Bank of India corporate advertisment

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    39 views6 pages

    Bank of India Ad Analysis: Simple, Cutting Across Generations

    Uploaded by

    boldfaceaxis
    Analysis of Bank of India corporate advertisment

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Bank of India

    By:
    Anurag Kunnel (PGP/01/012)
    J. Shiva Kumar (PGP/01/023)
    Manvender Dagar (PGP/01/031)

    Bank of India - Ad

    Ad Analysis
    Ad is a Corporate Ad not specific product
    It is about the USP of Bank of India
    Objective is to position themselves in the minds of
    consumers
    Rating of the Ad:

    Simple
    Cutting across generations
    Musically driven with minimum dialogue
    Highly appealing and touching

    Ad Campaign Cost
    Refer Excel Sheet

    Ad Development Cost

    Microsoft Excel
    Worksheet

    Thank You.

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