TM

Experience Better
We are Sparklin
An experience design & Research &
Strategy
strategy company, making human
experience better.
Brand Experience
We work with 180+ clients, from India, Identity Design
USA, Canada, UK, Netherlands, Germany,
Singapore and more.

Interface Development
Design & Testing

About Us
Himanshu Khanna, CEO
Himanshu is a UX Designer
with over 22 years of
experience, having worked with
the best minds internationally.
He is also a renowned speaker,
guest lecturer with design
colleges and also a closet poet.
Himanshu heads design,
technology and overall
operations at Sparklin.
Sparklin was founded in
To improve the design clout worldwide.
Sparklin works on Celebrated Clients
design-thinking led
business solutions with offices in
Abhijeet Makhijani, Director
Abhijeet is a business specialist
with over a decade of business
and sales experience, along
with 7 years in media. He is also
an F1 Marshal and actively
participates in social initiatives
through Rotary.
Abhijeet drives growth
through strategic initiatives
at Sparklin.
 Sparklin takes a consultative approach to solve User Experience problems

Strategy Interface
Finalisation Design

Business Design Thinking

Problem(s) based Solution(s)

Testing &
Stakeholders Experience Analysis
Workshop Design

User Technology &

Research Development
 Our Services

Research & Brand Experience Interface Development

Strategy Identity Design Design & Testing

• User Research • Brand Identity • Information • Visual Design • Architecture Design

• Identifying Trends & • Brand Visual Assets
Insights • Brand Personality
• User Segmentation • Type Design
• Behaviour Analysis • Collateral
• Persona Development • Marketing Materials
• Experience Strategy & • Iconography
Communication • Brand Application
• UX/UI Audit • Brand Behaviour
• Brand Strategy • Brand Language
• Experience • Brand Voice & Tone
Transformation • Internal Brand Exploration
• Brand Guidelines
Architecture
• Design Language • Responsive
• Interaction Design
• Styleguide Development
• User Journey & Flow
• App Design • Web Development
• Micro Interactions
• Low & High fidelity • Agile Methodologies
• Gamification prototypes • iOS & Android
• Heuristic Design
• Interactive Wireframes Development
• UX workshop -
• Asset Library • Framework - LAMP,
stakeholders, users
• Micro Copy Meteor
and content
• Typeface & Colors • Usability Testing
• Content Design
• Brand Identity & • Multi-device Analysis
• Accessibility Collaterals • Hallway Testing
• User Stories &
• Go-to Market Support
prioritisation
I’m interested in one thing:
the future.
And believe me, I know, the only way
to get there is together.
— Matrix Reloaded
 CLIENT BUSINESS CHALLENGE OUR APPROACH

ICICI Bank One of the top-most private banks of India—ICICI collaborated with
Sparklin on various modules for their retail banking experience. As
part of this collaboration, team Sparklin worked on Discover—one of
the most promising and future-forward modules in the Asian ntech
ecosystem, helping the consumer discover nancial possibilities.
• Sparklin team interviewed the existing and potential future
customers to gauge their nancial needs and expectations at
various stages of their life.
• The current banking products and their ows were audited to
document gaps, lags and missed delight opportunities.
• The product o erings were rethought from a social mechanism
and a new user engagement strategy was introduced.

OUR SOLUTION

• The customer insights were mapped to create personas and

engagement maps for future nancial discovery.
• Interaction elements were introduced to assist in smoother UX
ow throughout the customer journey.
• The information architecture was resketched keeping the new
strategy in mind and to create a cohesive ow all across all
nancial services.
• A new UI system was created to keep the experience simple,
consistent and in-sync with a typical user’s pre-existing
knowledge to in uence sub-conscious interactions based on
intuitiveness.

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CLIENT BUSINESS CHALLENGE OUR APPROACH & SOLUTION

MilkBasket MilkBasket, the frontrunner of Grocery Delivery Platforms, was
rethinking its consumer mobile app. They approached Sparklin to
reinvent the app to serve their user base better and reduce the time
spent in ordering, and in a way, increasing the ease of usage of daily
grocery shopping!
• Conducted a one-to-one research to understand their current user
pattern, what works well and can be improved
• Introduced user personas to help derive better usage to di erent
segments of user
• Rethought a lot of key sections of the app with a focused
approach to reduce time & increase ease, specially to assist the
daily users
• Introduced a frequently ordered list of SKUs for the regular users,
reducing the need to browse through the app to nd the relevant
items to order. A typical user should be order their daily needs in a
matter of a few seconds.
• Discovery of SKUs was introduced as recommendations, including
coupons that mostly went unnoticed

IMPACT

More than 83,60,000 families stock their house grocery via

MilkBasket on a daily basis - including the critical cities such as
New Delhi, Gurgaon, Hyderabad, Noida & Bangalore.

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CLIENT BUSINESS CHALLENGE
Chaayos Chaayos wanted to replicate the real life experience of a Chai user on their
digital medium—their app. How would we digitise the offline experience with
a flavour of internet, they thought?! The payment doesn’t need to be upfront
either, owing to the relationship you have built overtime. You may clear your
dues once in a week or bi-monthly, whichever suits you better.
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OUR APPROACH & SOLUTION
• Your regular chaiwallah knows the kind of chai you prefer, and the
food that goes along as per your regular preference.
• Chaayos’ digital data system also understands your preferences,
last few orders etc. just like your regular o ine chaiwallah.
• The intent was also to make the process as quick as possible.
That gave birth to what we call a No-checkout Express order!
• Chaayos app would study, understand the user behaviour,
ordering pattern, timings etc. and suggest the order combinations
as per the day and time.
• Payment would be eased with a pre- lled wallet system.
IMPACT
The best impact of the new app is visible in the biggest metric we
intended to track — time of an average order!
The time of an average order has been reduced from 4 mins plus
to 3 secs with No-checkout Express ordering.
© 2023
 CLIENT BUSINESS CHALLENGE OUR APPROACH & SOLUTION

MicroSave MicroSave Consulting (MSC), a 20-yr old nancial inclusion rm,
working in over 50 developing countries, reached out to Sparklin
with a very interesting premise. MSC wanted to turn years younger
in their brand positioning as they hit 20 in Jan 2019. Moreover, they
wanted a better user experience for an amazing library of content
they produce from the nancial, social and economic perspectives.
• Sparklin team reached out to MSC’s existing clients and their ex
employees to understand the current brand positioning, brand age
and problem, if any.
• This was followed by a market research to understand the
competition, their brand positioning and an essential gap.
• The ndings were presented with a shaping solution.
• Eventually, the new brand, collaterals, icons and a design language
was created to be implemented across all digital spheres.
• A new web architecture was created to better suit an international
geography that could guide one through the library of data, literally.

IMPACT

MSC is now a revived, younger-positioned brand, standing at the

same podium as its competition (Big 4s) in the market and boasts of
a far more modern user experience & brand design system.

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 CLIENT BUSINESS CHALLENGE OUR APPROACH & SOLUTION

Marsplay How do you engage users to share content that can be bought in • Sparklin team observed the current set of Instagram and
How do you engage
the easiest way possible?
•
WhatsApp users and their behaviour was mapped
User interviews & primary research was conducted across
multiple user segments to understand their buying patterns
users to share content • Visually, actionable & enhance-worthy sections were identi ed to
add the product actions
• Multiple entry points were introduced to ease and quicken the
purchase process.
• Various FOMO introducing elements were integrated to create a
sense of impulsiveness and urgency

OUTCOME

An average user brings in 15 more users to Marsplay because of

the ywheel designed in the product experience.

“We have users from di erent parts of the world and they’ve all
loved the product. They said they hadn’t seen this kind of
innovation on a social commerce product before.”

- Misbah Ashraf, Founder, Marsplay

© 2023
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 CLIENT BUSINESS CHALLENGE OUR APPROACH & SOLUTION

Taxmann Taxmann is India’s biggest publisher on Taxation and Corporate
Laws, reached out to rethink it’s digital presence, the structuring of
their digital o erings and create a better user experience.
• Sparklin team interviewed the existing and possible future users to
understand their lifestyle and expectations from a digital product.
• The current product and purchase ow was also audited to
document gaps and lags.
• The product o erings were rethought as SaaS and new user
acquisition strategy was introduced including the pricing model.
• The information architecture was resketched keeping the new
strategy in mind and to create a cohesive ow all across.
• Since Taxmann is a family-run enterprise, a lot of existing
fundamentals had to be reshaped and the internal team had to be
trained & educated with the new system.
• A new UI system was created to keep the experience simple,
consistent and in-sync with a typical user’s pre-existing knowledge
to in uence sub-conscious interactions based on intuitiveness.

IMPACT

“Since it’s still an ongoing project, I can’t share actual metrics, but
we expect at least a fourfold growth in terms of tra c.

We’re expecting our user retention rate to improve. We o er a

rather expensive subscription-based product relative to the Indian
market, but we hope to see success.”

- Akshobhya Abhigyan, Taxmann

© 2023
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 CLIENT BUSINESS CHALLENGE OUR APPROACH

ConveGenius ConveGenius, a Social Enterprise steadfast in its mission to bridge
learning gaps a ordably in India in the K-12 space, commissioned
Sparklin to rethink it’s entire learning app journey and approach.
The intent is simple: to facilitate better learning!
• Sparklin team started with competitor analysis to understand the
current systems, their good and not so good elements
• The team also met kids of various age groups to understand their
psychology, dreams, expectations and key motivators.
• ConverGenius is brilliant with their teaching methodology. Sparklin
team took the download for these and understood in-depth to
draw better architecture for the app.
• Researched to understand the triggers, in a plan to introduce
interactive elements, and habit-forming loops.

SOLUTION

• The whole app system was divided into multiple sections to

create levels of interactions and ease of ow.
• Introduced a conceptual storytelling approach to t-in emotional
aspect to a rather mechanical process. Also, introduced
gami cation and complimentary elements to create a sense of
accountability and of course, a spirit of achievements.
• The interaction and UI system was created keeping three di erent
age groups in mind - 5-7yrs, 8-13yrs and further from there. This
was done because the level of learning and interaction changes
drastically as we age. Our experience in the world adds and
clouds our understanding of di erent elements.

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CLIENT BUSINESS CHALLENGE OUR APPROACH & SOLUTION

Breakthrough Digital campaign around women safety in Indian public transport, for
Women’s Day. The challenge was to create maximum awareness
within a campaign runtime of 15 days.
• Sparklin team researched and interviewed women across various
walks of life to understand their engagement and experience with
public transportation
• A good set of data was also documented around women safety and
measures, in parallel
• An amalgamation of social sharing + gaming + quiz was created to
maximise the reach in least possible time

IMPACT

• The campaign gathered over 1.7 Million impressions in less than

15 days
• The campaign was also awarded the most innovative women’s
day campaign in Netherlands

© 2023
 CLIENT BUSINESS CHALLENGE OUR APPROACH

United United Nations, under their development programme, wishes to • Sparklin team review the existing data to derive at some existing
review the last 2-3 decades, showcase the information in a patterns for the analysis.
Nations consumable dashboard and be able to predict skill and industry • Understood the growth curve across various industries and their
patterns for the coming year. engagement with existing versus required skilled men.
Development • Various elements that contribute to better understanding of such
Programme a dashboard were documented to take informed decision and
create sectional interactions.

SOLUTION

• The existing data was mapped to create silos and engagement

maps for future.
• Interaction elements were introduced to assist in smoother UX
ow throughout the dashboard
• UI elements were color-coordinated to introduce a new learning
for the users and use it throughout their interactions.
• Multiple graph styles were tested to review better engagements.
• Through multiple user-testings, the ow was revised to smoothen
the information understanding within the dashboard sections.

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CLIENT BUSINESS CHALLENGE OUR APPROACH & SOLUTION

Blogmint Blogmint’s founders came to Sparklin with a vision of a platform

which brings together brand managers and influencers, and helps
• Interviewed in uencers in various categories such as beauty,
technology, college-going in uencers and star bloggers to
them effectively work together on campaigns. Sparklin was understand their pain-points
engaged to conceptualize, design and develop the entire platform
• Met technology and consumer brands who actively use social
media and in uencer marketing
• Based on the inputs of in uencers and brands created a brand
identity, design and user stories and journey
• Built the web-based product from scratch followed by the design
and development of the iOS and Android mobile apps
• The mobile apps needed heavy customization and di ered starkly
compared with the web version
• Helped them with the go-to market with user acquisition support

OUTCOME

Blogmint had close to 40,000 in uencers and 1200 brands on their

platform including the likes of Coca-Cola, Honda and Vogue,
making them the biggest and most e ective in uencer marketing
platform in South East Asia.

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 CLIENT BUSINESS CHALLENGE OUR APPROACH & SOLUTION

The Teacher The Teacher App, a non-pro t organisation, is working with the
government to break barriers between teachers and quality
App professional development content. The challenge was to make
these content pieces accessible via a mobile app, aimed at Tier-2
and Tier-3 towns of India.
• Created a pattern chart based on past research and inputs from
the on-ground TheTeacherApp’s team
• Documented user personas to help derive better understanding
of di erent segments of user across these towns
• Tried to map their pains, daily life, free time slots, things that give
them joy and happiness as a human being
• Introduced a new strategy to derive app usage by basing the
premise on their current habit system - amongst the most used
mobile apps.
• Charted a policy around recognition and localised fame for better
learning - to create a sense of instant grati cation for key learners.
• Designed the UI, keeping discoverability and ease of engagement
in mind for the teachers.

IMPACT

More than 1,50,000 registered users consume more than 35,500

hours of growing content among 20 di erent courses via their
mobile app in towns of Chattisgarh, Jharkhand and more.

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 CLIENT BUSINESS CHALLENGE OUR APPROACH

iZooto The founders of iZooto approached Sparklin to rethink a range of

digital products, to be eventually bundled as a SaaS offering. There
• Interviewed the team members in various key industries to
understand their pain-points
was a dire need for these products but no awareness or a ready
requirement. Sparklin’s scope was to create and position the brand,
• Met and discussed the possibilities with their technology team to
de ne the eventual product(s) for the newly created o ering
and of course, define a worthy UX for the products.
• Mapped the entire process chart and the data sets to create a
comprehensible dashboard with actionable insights
• Rethought the entire on-boarding on multiple approaches
including call-support, DIY & more. The eventual winner was DIY!

SOLUTION

• Created dashboards for the main segments, keeping the common

factors as a visual pattern to recognise obvious details and ease
the usage
• Designed and developed an user management system with order
history to personalise the experience, keeping all the hierarchy
though the organisation in mind
• The system ows were designed in sync with the o ine usage
within the industry, to mimic the real world approach digitally
• Visual indicators were added at every step to work with human
subconscious to make every future usage an easier process

IMPACT

“The partnership has corresponded with user growth from a few

dozen to over 15,000 with thousands of daily users. Positive internal
feedback has focused on functionality. Expect a partner who uses
excellent strategic planning to re ne project goals.”

- Vivek Khandelwal, Founder - iZooto

© 2023
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CLIENT BUSINESS CHALLENGE OUR APPROACH & SOLUTION

Enhancesys Enhancesys is working in the SaaS marketplace with the Telco &
FMCG segment to handle sales channel management. The investors
• Sparklin team audited the desktop system and ran a pre-test with
a few users to understand the current level of natural usage with
& advisors reached out to Sparklin to help them devise a strategic daily users
user experience approach to transitioning their sales system entirely
to smartphones. Since there are multiple data centric modules to the
• The desktop system was broken into smaller and naturally
grouping modules to work better with change in screen real
system, using them seamlessly on mobile was a big challenge.
estate and product usage with respect to a smartphone.
• The module were mapped on a wall stretched to highlight
relevant knowledge and inciting areas
• User interviews & primary research conducted across multiple
countries (and cultures) were put together to highlight common
and unique patterns
• User segmentations were created to di erentiate between
various modules based on access control
• This was followed by moodboard and design language creation
• Common practices and structures were devised, keeping the end
goal of creating a white-labeled solution in mind
• Visually, actionable & enhance-worthy sections were identi ed to
add the brand colour to easily customise the system. Additional
palettes were created in both dark & light schemes to assist with
the primary brand colour

OUTCOME

• Enhancesys is now present in over 24 countries including Russia,

Algeria, Indonesia, UAE, India and working with the best in FMCG
and Telco industry.

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 CLIENT BUSINESS CHALLENGE OUR APPROACH

Delhivery A new-age logistics solution provider - Delhivery's customers • Mapping and drafting personas for di erent users at various levels
struggled with managing their inventory which led to loss of of interaction with the IMS
business for all parties involved. Sparklin was engaged by Delhivery • Documented their day to day process, to understand
to create a simple yet comprehensive order and inventory terminologies they relate to
management system. The primary users for whom the system was • Noted the customisations and exceptions, in their existing process
designed were less educated, and were not very tech-savvy, and ow
hence required a recognizable and easy to use interface

SOLUTION

• Designed and developed an inventory management system with a

very intuitive and easy to use interface which mimicked the o ine
notebook based system which the users currently used
• Created dashboards for the customer side business owners giving
them visibility on orders, sales, inventory
• Customised the solution for the most common screen resolutions
and devices

IMPACT

• The engagement assisted the client in engaging deeper with their

customers and expand their business to newer segments
• Delhivery is now noting more average business per customer

© 2023
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Client Testimonials

WHO WORD ON SPARKLIN

Rahul Saini,
Sparklin has a great mix of UX & UI - which
Design Head
was helpful and they were able to deliver
CLIENT
the project in finesse and lived up to our
Paytm expectations. From initial concepts to final
delivery they followed through a process.
Would recommend anyone who wishes to
have a great UX and UI for there product.
Client Testimonials

WHO WORD ON SPARKLIN

Ashish Goel,
Sparklin has stood out in terms of domain
CTO
knowledge, specifically design and user
CLIENT
journeys. Secondly, they’ve demonstrated
MilkBasket conviction in their approach, rather than just
doing what we were telling them to.
Sparklin's depth of design and UX
knowledge, as well as their passionate work
ethic, leads to collaborative engagements
that focus on idea development.
Client Testimonials

WHO WORD ON SPARKLIN

Vivek
We’ve grown from 24–36 business users at
Khandelwal,
Founder the time, to around 28,000 now. Our
dashboard is being used by thousands of
CLIENT
enterprise businesses and funded startups
iZooto
on a daily basis. We’ve kept the dashboard
design essentially unchanged over the last
three years, and we’ve stuck to it because it
works. Expect a partner who uses excellent
strategic planning to refine project goals.
We are Sparklin hello@sparklin.com
And you are amazin! himanshu@sparklin.com