Planning Brief

Precious Oladimeji
Projectname: 'It Moves Slowly
Length: 2 minutes
Deadline: November 14th2016

Group roles:
Director: Precious Oladimeji
Cinematographer:Leila Monfared Ashie-
Nikoi
Editor:Caitlan Bisphan
Outline/ brief overview:
The opening sequence starts off with Leila in
the forest starting off her vlog. She walks deep
into the forest while trying to tell her viewers
about the history about the abandoned
campsite she has chosen to investigate. At
one point Leila looks around and appears
startled, but she continues to film until she
hears a growling sound. She tries to send out
a help message on her camera, but she gets
grabbed by someone, which causes her to
drop the camera. All the audience can hear
are her screams until the camera cuts to her
being dragged away.
Target Audience:
We chose the age group 15-30 because
young adults tend to look for a thrill and a
sense of excitement, which makes horror
the perfect genre for them. Teenagers
tend to see horror movies in groups too
because it is a social event where they
can enjoy the company of their
friends.We chose to make the film unisex
because over the years the percentage of
males and females watching horror
movies are almost equivalent.
Possible Scheduling/ Publishing Suggestions:

To make sure that the right

audience get to know about the
film, a brief trailer would be
played in a cinema, which is
about to show a horror film so
that it can appeal to the right
people.
Comparable Products:
As we planned what we want to
happen in this project we researched
what horror films entail, including
codes and conventions, the most
common audiences, and the most
frequently used camera angles. I
looked at an example of how credits
are presented at the beginning of a
short film called Catch Me if You Can
so that we can use some ideas for our
opening sequence.
Rationale:

As a group we decided
tocentreour film around
supernaturalelements such
as ghosts/ spirits because the
codes and conventions of
horror can be easily
presented.
Representation in the text/
Generic Codes and Conventions:
In our project our protagonist is a female,
which contradicts the stereotype of women
being fragile, emotional and weak. Instead of
our antagonist being a male we have
challenged the stereotype of male villains and
decided to make our antagonist female, which
isnt very common in most horror films, this
could interest our audience and make them
intrigued by the turn out of events. Our
opening sequence is set in a forest, which is a
common location for most horror films
because it's isolated and there is no one
around to help our character.
Success/ Intended Effect:

In order to see whether our

opening sequence will be
satisfactory and successful, we
will conduct a questionnaire
aimed towards our target
audience, then we will record
our findings on a graph.
Overt Messages:
The message in our film is to never go
to an isolated place by yourself in the
dark because anything could happen.

Hidden Message:
There is no hidden message in our
production.
Resource constraints:

During our filming we need to make

sure we keep to time and use it as
effectively as we can so we can make
the most of the time we have there.
We will make sure we have enough
time to make corrections to any
mistakes made during the filming.
When it comes to our actors we will
need to make sure that our filming
schedule fits in with their free time so
we can film without any disruptions.