Presented by

Gyan ujjwal (04)

Utkarsh jaiswal(25)
Vishal anand das (26)
Vividha (27)
 Welcome to Stayok, , the
newest, brightest and charming
hostel cum dorms in the city.
Our friendly and knowledgeable
staff are on hand to assist you
in making your stay an
enjoyable and memorable one,
whether you are going out or
staying in! You will never be
bored at stayok!!,
CONTENT
OUR WEBSITE
 INTRODUCTION
This business provide This business provide them
residential facility to accommodation for one,
students and backpackers, two or more days, as per
who come across to travel
and explore the beauty of requirement ofindividuals.
nature at places .
This business provides a
service of room to stay,
breakfast, free Wi-Fi
access ,small library to do
study, common room for
chat, and hygienic
washrooms
MARKET FOR STAY OK
TARGET CUSTOMERS:
Low-cost leisure travelers
Preference for budget accommodation
Backpackers &
An emphasis on meeting other travelers
flashpakers An independently organized and flexible
Foreign tourists travel schedule
College and school The concept is pretty popular,
students especially among young travelers, who
move out of their native places to
Bachelors employee
explore the world.
STRATEGIC CONCEPT
We realized the potential in the hostel
business noting the remarkable
business success and the laid-back
atmosphere a hostel has to offer.
Hostels are essentially a cheaper form
of a hotel, offering private rooms or the
most common option: buying a bed in
a dorm room.
By renting a bed, the customer
ultimately pays a lower cost while still
having the ability to enjoy the benefits
of a hostel.
 PLANNING
We will convert the rooms into dorms and
each room will have 4 to 8 mixed dorms and
female only dorms depending upon the size
of rooms.
In a first phase of launch we are planned to
have at least 25 to 30 beds In a property
what we planned for, But after operating 2
year in a respective field we will shift to
another similar destinations.
The hostel is equipped with a good range of
facilities including a modern self-catering kitchen,
a TV / Film lounge, a laundry room and to list
many other facilities as follows:-
A comfortable stay
Safety
24 hour reception and staff
Free safes and luggage lockers in every room
Free linen and beds which are premade
Hygienic washrooms
Pick and drop facility on demand at nominal prices.
Reading, conservatory and quiet rooms
Washing and drying facilities available
Souvenirs and toiletries sales at reception
Female only dorms will also be available
 MARKET FEASIBILITY AND
VIABILITY
The plan is to convert an existing building into a hostel, which
will keep building costs to a minimum.
The hostel will feature private rooms as well as shared rooms.
We will charge more for the private rooms than for the shared
rooms
A full kitchen will also be available to patrons, equipped with
all of the essentials to make and serve a meal, such as pots,
pans, dishes and basic spices.
Initial capital needed to develop the hostel will be fairly high
due to the fact that a building will have to be bought and
renovated to fit the needs of the business, and supplies will
have to be bought.
WORK BREAK DOWN
 Target place STAY OK
Popularly known as the Devbhumi
Land of the Gods, Himachal Pradesh is
a beautiful hill state in India, nestled in
the north-west region of western
Himalayas. The state is landlocked with
the Tibetan plateau to the east, Jammu
and Kashmir to the north, and the
Punjab to the west. The state stands
apart from its neighbours in terms of
its sheer topographic diversity. From
vast tracts of high-altitude Trans-
Himalayan desert to dense green
deodar forests, from apple orchards to
cultivated terraces, from snow capped
high Himalayan mountain ranges to snow
fed lakes and gushing rivers, Himachal
Pradesh offers breathtaking pristine
beauty.
 Growth in total number of tourists
visiting Himachal Pradesh
The performance of
Himachal Pradesh in
attracting tourists has
been better than the
average growth in number
of tourists across India.
However, the current rank
of 13 in terms of number of
tourists visiting the state in
2010 indicates that there is
further potential which
may be leveraged by
showcasing the state as an
important tourist
destination.
Average bed nights spent in Himachal Pradesh by
foreign tourists
The average bed nights
spent in Himachal Pradesh
by a foreign tourist in 2011
is just 1.2 highlighting that
the avenues of
entertainment for these
visitors need to be
increased as well as
communication program
around them need to be
reinforced to make tourists
stay longer. Although
foreign tourists comprise
less than 3 percent of the
total tourists in India, they
constitute 17.8 percent of
travel and tourism
contribution to Indias GDP1
Seasonality in tourist inflow in Himachal Pradesh
Tourist inflow at major destinations in Himachal
Pradesh
COMPETITIVE
ANALYSIS
 DIFFERENTIATION
STRATEGY
When setting up our marketing plan for our hostel we have
taken in some key elements that will help differentiate our
hostel from other hostels among the shimla.
One of our most important marketing plans is our
outstanding low price. Many local hostels in the shimla have
rates range from Rs 700 Rs 1000 a night.
Stay ok will charge only Rs 400-Rs500 a night. We believe
in keeping the low hostel price alive by choosing to provide
our travelers with this great rate .
Some unique features that help differentiate our hostel
from our competitors as well as hotels is the:
free Internet, WI-FI, coffee, tea, a book exchange, pancake
breakfast and our front security gate.
These things will help keep us competitive.
S.W.O.T
ANALYSI
S
STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS
 WORKING MODULE
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Experts who have been selected and vetted through a stringent process, so
you get to meet and interact with reliable local people.

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Book the Trip and Enjoy

Once you've booked the experience, you will have access to expert inputs
from local greeters to ensure you have everything you need.
 SURVEY
CONDUCTE
D
MARKETING &
PROMOTION
We believe direct marketing to be a strong source of
survival for us
Another main and very important way we will reach our
customers is through our hostels website and social
media.
Creating poster, business cards, and various other
merchandise like key chains or a pen will also be great
for our guests to take along with them on their journey.
will have is sending our brochures to other hotels and
various tourist spot along the city.
 TEAM
STAY OK hostel will be formed into a
partnership LLC, consisting of four
owners.
The reason for a partnership LLC is
simple. With four owners for the hostel,
risks and responsibilities will be smaller
for each owner as opposed to one
owner assuming all the responsibilities.
THANKYOU
 BIBLIOGRAPHY
http://www.kpmg.com/IN/en/IssuesAndInsights/ThoughtLeadership/
Tourism-in-himachal-pradesh.pdf
https://www.wysetc.org/wp-content/uploads/2015/01/Industry-
Review-No.-5-Executive-Summary.pdf
www.hostelworld.com
www.zostel.com