MASSIF

Training Guidelines (04/2007, Release 1)
SALES ACADEMY

 Line-up

 Cab

 Technology
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The Massif
Commercial offer

Iveco Sales Academy Massif range - Training guidelines, April 2007
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The Massif The Massif allows Iveco to complete the product offer.

Introduction Iveco has a great technological know-how on off-road vehicles and the Massif is born
The cross-country Market with a strong cooperation with Santana, a Spanish company with a big experience on
The Massif positioning light professional 4x4 vehicles.

The Massif is a flexible vehicle with high performances in on road and off road
conditions.

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The Massif The cross-country vehicles Market
Introduction

The cross-country
The Western Europe Market of cross-country vehicles involves around 400.000 units
Market per year.
The Massif positioning
There are 4 different market segments:

Extra light Medium
Limited number of models Car derived bodies
Customers price sensitive
• Self-bearing body • Self-bearing body
• Engageable AWD • Permanent AWD
• Petrol or diesel engines • Petrol or diesel engines

Heavy Professional
Good off road vehicles Best off road performances
Customers price sensitive Simple, sturdy, reliable vehicles
• Frame • Frame
• Permanent or engageable AWD • Permanent or engageable AWD
• Diesel engines • Diesel engines

Iveco Sales Academy Massif range - Training guidelines, April 2007 4/4
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The Massif The cross-country vehicles Market
Introduction

The cross-country
Market

The Massif positioning Extra light Medium
(Suzuki Jimmy) (Land Rover Freelander)

Heavy Professional
(JEEP Cherokee ) (Land Rover Defender)

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The Massif The cross-country vehicles Market
Introduction

The cross-country
In the graphic, it could be possible to see the G.V.W. and the volumes for each segment:
Market
G.V.W.
The Massif positioning

3,5

G.V.W. = 2,5 ÷ 3,5 ton
3,0 Professional 20.000 units / year
G.V.W. = 2,0 ÷ 3,5 ton
2,5
Heavy 220.000 units / year

2,0
G.V.W. = 1,5 ÷ 2,0 ton
Medium 95.000 units / year
1,5

1,0
G.V.W. < 1,5 ton
Extra light 32.000 units / year
0,5

50.000 100.000 150.000 200.000 Units / year
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The Massif Iveco Massif positioning
Introduction

The cross-country Market
Iveco Massif is a professional vehicle of excellence, in order to move with agility on
The Massif positioning
road like in cross-country.

It is able to face conditions of absolute emergency and considerable slopes also.

The current Massif versions have been homologated in N1 category (Vehicles for
goods transport, with a G.V.W. ≤ 3.5 t).

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Commercial offer
Introduction

Model denomination

S Class

Comm. Offer overview
Station Wagon
Comm. Offer summary
5 doors
Comm. Offer details

Chassis cab

Pick up

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Commercial offer Lateral and rear Badging
Introduction
Model denomination Iveco Massif has on both sides the engine indication and on the rear side the logo
Badging “Massif Iveco”:
Model naming code
S Class
Comm. Offer overview
Comm. Offer summary
Comm. Offer details

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Commercial offer Massif model naming code
Introduction

Model denomination
The Massif model naming code is the common " speaking code" of Iveco commercial
Badging
vehicles. As usual, it allows to identify in fast way the macro characteristics of the
Model naming code
vehicle.
S Class

Comm. Offer overview

Comm. Offer summary

Comm. Offer details
…..

Single wheels Engine
sales code
G.V.W. (value / 10) Power output Version
(value x 10)

HPI : High Performance Injection SW5P W: Station Wagon 5 doors
CAB W: Chassis cab
PICK UP W: Pick-up

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Commercial offer Station Wagon 5 doors
Introduction

Model denomination
It is oriented to customers who have mobility requirements, also in difficult conditions,
S Class
but don’t need of high power engines
Chassis Cab It allows to reach insidious places without material transport limits.
Crew Cab
In two words, comfortable and sure.
Comm. Offer overview

Comm. Offer summary

Comm. Offer details 33S15 SW5P W
Missions

 civil protection

 medical services

 fire fighting

 forest guard

 free time

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Commercial offer Chassis cab
Introduction

Model denomination
It is oriented to customers who want an easy bodyability, with an useful payload
S Class
(1.320 kg), but at the same time that need an agile vehicle in every condition.
Chassis Cab The engageable integral traction, via simple and reliable commands, offer different
Crew Cab combinations in function of the different customer needs.
Comm. Offer overview

Comm. Offer summary

Comm. Offer details 33S15 CAB W
Missions

 civil protection

 agriculture sites

 infrastructural maintenance

 construction sites

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Commercial offer Pick up
Introduction

Model denomination
In the years the customer of the pick up is itself evolved: he asks a vehicle for the job
S Class
but good for free time as well, with comfort and performances.
Chassis Cab Iveco Massif has a wide cargo area, accessible through a lowerable rear door, that it
Crew Cab helps to maneuver in easy way every type of goods.
Comm. Offer overview

Comm. Offer summary

Comm. Offer details 33S15 PICK UP W
Missions

 free time

 infrastructural maintenance

 forest guard

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Commercial offer Commercial offer summary
Introduction
Model denomination
S Class
Comm. Offer overview
Comm. Offer summary
Comm. Offer details

Engines 146 HP

Versions Station Wagon 5 doors, Chassis Cab, Pick up

Gearboxes 6 speed

Suspensions Parabolic

Wheelbases (mm) 2.768

G.V.W. (Tons) 3,3

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Commercial offer Commercial offer details
Introduction

Model denomination

S Class

Comm. Offer overview

Comm. Offer summary

Comm. Offer details
CHASSIS
SW 5P PICK UP
MODEL WB CAB
15 15 15
33S..W 2.798 X X X

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Versions details
Station Wagon 5 doors
Chassis cab
Pick up
External dimensions
Specific characteristics

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Versions details Station Wagon 5 doors
Station Wagon 5 doors
Chassis cab  Model denomination:
Pick up
External dimensions 33S15 SW5P W
Specific characteristics

 Engine powers available:
146 HP F1C 3.0 HPI

Wb PAYLOAD
Model Tyres
[mm] [kg]

33S15SW
2.768 235/85 R16 1.070
5PW

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Versions details Chassis cab
Station Wagon 5 doors
Chassis cab  Model denomination:
Pick up
External dimensions 33S15 CAB W
Specific characteristics

 Engine powers available:
146 HP F1C 3.0 HPI

Wb PAYLOAD
Model Tyres
[mm] [kg]

33S15SW
2.768 235/85 R16 1.320
5PW

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Versions details Pick up
Station Wagon 5 doors
Chassis cab  Model denomination:
Pick up
External dimensions 33S15 PICK UP W
Specific characteristics

 Engine powers available:
146 HP F1C 3.0 HPI

Wb PAYLOAD
Model Tyres
[mm] [kg]

33S15SW
2.768 235/85 R16 1.350
5PW

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Versions details External dimensions
Station Wagon 5 doors
Chassis cab
Pick up
External dimensions
Specific characteristics H

X
K

Wb MAX
LENGTH Total FRONT
MAX WIDTH
Model (X) (K) Height (H) OVERHANG
[mm]
[mm] [mm]
[mm] [mm]

SW5P 4.713 2.000 1.750 900

CAB 2.76 4.618 2.000 1.750 900
8
PICK
4.541 2.000 1.750 900
UP

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Versions details Specific characteristics
Station Wagon 5 doors
Chassis cab
Pick up
External dimensions
Specific characteristics 45° 40°

50° 152° 30° 500 mm

Maximum Approach Breakdown Departure Fording Ground
Wb Side slope
Model slope angle angle angle depth clearance
[mm] [°] [°] [°] [°] [mm] [mm]
700 [mm]
[°]

SW5P
CAB 2.768 45
40 50 152 30 500 200
(100 %)
PICK
UP

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CAB

Cab external
Cab internal
Cab design

Iveco Sales Academy Massif range - Training guidelines, April 2007
CAB

Cab external The look
Cab view

Cab access
The starting point for Iveco Massif has been the Santana Anibal.
Visibility As per Iveco Daily the Massif has been designed by Giorgetto Giugiaro.

The style underlines:
 The Massif personality

 The robustness

 The Iveco family feeling

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CAB

Cab external Front view Roof in vehicle
colour (opt. 8706 -
Cab view
N.A. for Chassis cab)
Front view
Rear view
Cab access
Visibility
Front grid in
line with
Iveco style

Elements in
vehicle colour
(opt. 8745)

Lateral step (opt.
Aluminium 8708, for SW 5P only)
rims (opt. 2306)

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CAB

Cab external Rear view
Cab view
Front view According to the different versions, the rear part has a different and well defined style:
Rear view
Cab access
Visibility

Station Wagon 5 doors Pick up
Chassis cab

On Station Wagon it is available a foldable back step to help the baggage access (opt.
8661)

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CAB

Cab external Vehicle access
Cab view

Cab access

Door handles

Vehicle access

Access dimensions

Visibility

Lateral step (opt. 8708) for SW only

Advantage  Benefit for the customer
Free door access  Comfort
Helpful lateral step (SW)  Safety

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CAB

Cab internal
Introduction

Ergonomics

Roominess

Interior features

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CAB

Cab internal Introduction
Introduction

Dashboard
The Iveco Massif internal style underlines the functionality of a professional vehicle:
Ergonomics It is comfortable, ergonomic and in the same time with an high quality level.
Roominess

Interior features

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CAB

Cab internal Instrument panel
Introduction

Dashboard
The instrument panel of Massif has:
Ergonomics  The speedometer
Roominess
 The engine revolutions indicator
Interior features
 The engine water temperature indicator
 The fuel level indicator
 A complete warning lights to monitor the

vehicle efficiency (engine, alternator, oil
pressure, etc…)
 A specific light to warn the driver

when the full traction is engaged

 Benefit for the
Advantage
customer
Excellent vehicle
 Productivity
monitoring
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CAB

Cab internal In cab ergonomics
Introduction

Ergonomics
The Massif internal side has been designed “around the driver”:
In cab dimensions  Steering wheel with secure and comfortable grip
In cab ergonomics
 Multi-function three control stalks
Roominess
 Optimal positioning of gearbox and transfer box levers
Interior features

Advantage  Benefit for the customer
Ergonomic levers
 More comfort
positioning
 Less stress / More
Controls easy to reach
productivity
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CAB

Cab internal Storage spaces
Introduction

Ergonomics
Numerous storage boxes are available on Iveco Massif:
Roominess  On the door panels
Interior features
 On the central tunnel
Equipment

Comfort  On the passenger side (plus a secure and comfortable handle)
Temperature control
On Station Wagon 5 doors only it is available a protection grid to separate the
Instrument panel
passenger compartment from the goods compartment (opt. 8778).

Advantage  Benefit for the customer
 More comfort /
More order in cab
Productivity

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CAB

Cab internal Air conditioning
Introduction

Ergonomics
To increase the driver and the passengers comfort are available as option:
Roominess  The air conditioning (opt. 6650)
Interior features
 The double air conditioning (opt. 6655) for Station Wagon 5 doors only; ordering this
Equipment

Comfort option a second split is available on the rear side of the vehicle.
Temperature control
.
Instrument panel

Second split for
Air conditioning
double Air
controls
conditioning

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CAB

Cab internal Radio CD/MP3 player and navigator
Introduction

Ergonomics
On the Massif are available:
Roominess  The radio CD/MP3 player with 2 speakers (opt. 8763, Blaupunkt San Remo MP26)
Interior features
 The radio CD/MP3 player with 4 speakers (opt. 8760, Blaupunkt San Remo MP26),
Equipment

Comfort for the Station Wagon 5 doors only
Temperature control
 The navigator radio MP3 (opt. 8705, Blaupunkt Rome Europe NAV 56E)).
Instrument panel

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CAB

Cab internal Seats covering
Introduction

Ergonomics
The Iveco Massif has, as a standard vinyl seat covering (into the picture).
Roominess As option is available the fabric trim (opt. 6646).
Interior features
For Station wagon version only are available:
Equipment

Comfort  Leather seats covering (opt. 8715)
Seats
 Leather steering wheel and gear stick handle (opt. 8719)
Doors locking

Electric windows
 Internal lining for the rear panels (opt. 8781)
Radio + CD

Radio + CD + MP3

Radio + Navigator

Temperature control

Instrument panel

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CAB

Cab internal Seats
Introduction

Ergonomics
 As a number of seats configuration on the Iveco Massif there are 2 seats for
Roominess Chassis cab and Pick up versions and 5 seats (2+3) on Station wagon 5 doors
Interior features version.
Equipment
 The standard seats covering is in vinyl (into the picture).
Comfort

Seats
As option it is available the fabric trim (opt. 6646). For SW version only it is available
Doors locking the leather seats covering (opt. 8715) and leather steering wheel and gear stick
Electric windows handle (opt. 8715)
Radio + CD

Radio + CD + MP3

Radio + Navigator

Temperature control

Instrument panel

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