M Y H ER O

LEO N A R D O D I C A P R IO
W ho is he?

He is a very well known actor who began his film

career in 1993 and experienced almost immediate
success when he held the main role in The
Basketball Diaries', only two years later.
Since then he has starred in many globally
recognised films such as Titanic, Inception, The
Departed and The Wolf of Wall Street. Achieving
many awards and 6 nominations for an Academy
Award as Best Actor
He also founded the production company- Appian
Way Productions in 2004.
He has major social influence on all ages.
W hy D id Ipick him ?

He is one of few famous actors who decided to use his

fame for an incredibly worthy cause, very early on in
his career.
In 1998, he set up his own foundation with the mission
of conserving endangered areas and species around
the world.
Its main aims are to protect:
Wildlife
Oceans
Biodiversity (the variety of plant and animal life)
Climate
It raises awareness and funds through grant making,
public campaigns and media initiatives.
 H is Beliefs

We simply cannot afford to allow the corporate

greed of the coal, oil and gas industries to
determine the future of humanity
Our planet cannot be saved unless we leave
fossil fuels in the ground where they belong
If we dont do something to save the ocean
now, it wont be just the sharks and the
dolphins that suffer, it will be our children and
grandchildren
H ow does Leonardo positively
use the m edia to infl
uence a
course ofaction?
He donates huge sums of his own money. HE
recently donated $7 million to ocean conservation.
https://www.youtube.com/watch?v=xpyrefzvTpI
He featured in a documentary film that raised
issues about climate
change:https://www.youtube.com/watch?
v=sUMoPuUCjOw
He hosts his own annual gala to raise money for
the foundation.
He attends public events and conferences that are
covered by news stations worldwide such as the
UN Climate Change conference.