Communications

Campaign
Final
BUS 2200
Business Communications
 Overview
of the Project

With all the snow and rainfall the state has

seen over recent months many people maybe

feeling that water conservation is not needed

anymore. This feeling is wrong.

 Purpose and
Objectives

Remind students at Salt Lake

Community College of the need to still
conserve water.
Remind people to be smart the water
we have.
We will use mix of digital and physical
media.
The students at Salt Lake Community
Audience Analysis

The students and faculty at Salt Lake

Community College
Demographics
61% of the students are full-time
The age ranges from 18 to 65+ years old
57% of students are between 18 and 24
years
49% of students are male, and 50% are
female
 Audience Analysis
Demographics Continued
69% of students identified
themselves as White, Non-Hispanic
12% as Hispanic, Latino, Spanish
2% as Black or African American
4% as Asian, Asian American, or Pacific
Islander
1% of the students are American Indian
or Native American
3% marked other
Audience Analysis-
Demographics
Messaging Goals

Think

Understand that water is the most essential

substance in sustaining life

Understand that water is a limited resource

Understand that saving water means saving

money
Feel
Conserving water will not only help the
survival of humans, but will also help
both animals and plants
Conserving water is not only for the
benefit of living things, but for Mother
Earth herself
Always remember that there are places
where water is scarce and not every
person has access to clean water so
Do
Use low-flow shower heads

Repair any leaking faucet or toilet as soon as possible

Consider using the dishwasher and clothes washer

only when it is fully loaded

Join a non-profit organization that has the same

objective if you want to help at a larger scale

slowtheflow.org

slcgov.com/waterconservation
 Key Messages
Water is unique and essential for our daily
life
Without water our planet would be a
desolate place
There is less than 1% of all water on our
planet can be used by humans.
A water shortage can affect you no matter
where you live
Start saving today!
Channels of Communication

In class presentation and discussion

Fyer
posted throughout the campus in
areas that will catch people's attention
Facebook page
Shared between our friends, family, and
the link is placed on the flyer.
 Channels Continued
Flyer Facebook Page

Logan Johnson
Ubon Noble
Peter Sorenson
Leticia Mongelos
Maria Kristina
Magtoto
Sebastian Montalvo

https://www.facebook.com/tidetotricke/
 Greatest Success
The facebook page has started to be
shared by friends of friends.

Fliers are being read

Group Collaboration
Awareness is being raised!
 Lessons Learned
There are a lot of challenges faced in
putting together a successful
campaign
Managing Time
Keeping up with
deadlines
Adjusting plans
A truly successful
campaign requires a
lot of work