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LeatherRoi

Elias Laing
Joy Koh
Hussain Dhanani
Justine Puech
Zet Le
Business Supply chain
Value Chain Operation Business viability
opportunity

Business
Opportunities
- Textile Industry (Favorable business
climate)
- Growth in African markets
- Clustered supply network
- Geography
- Strong demand for high quality, low
price products
- Wealthy target market
Supply
Business Opportunities Value Chain Operation Business viability
Chain

Value Chain

Service
Sourcing Warehousin Marketing - 1 month
- Eastern Operations g and Sales return
Africa - Products - Marrakesh - E commerce policy
(Kenya, will be through E- - Centralized - Customiz
and designed delivery. hub of ed online
Ethiopia) and - Stored, distribution sizing
- High produced and sent out of - Free
quality, in via Marrakesh shipping
bulk, Marrakesh, UPS/FedEx - Privately (Over 100
intermediat Morocco. - Constant operated euros)
e goods level of website - Return
stock policy
Business
Value Chain Supply chain Operation Business viability
opportunities

Supply Chain
Distribution
Sourcing - Packaging Services
- Outsourced done in- - Tracked
raw house orders
materials Production after - Phone line
- Designed Logistics
from quality open
by - Outsource
Eastern check during
reputable d methods
Africa via - Ships business
designers of transp.
partner within 7- hours
- Manufactur (via air)
- Quality 15 - Detailed
ed from - FedEx,
checks business policy on
bulk UPS, DHL
- Products - Future returns
leather
delivered discounts and
via for shipping
airplane customer methods
feedback
Business Supply chain
Value Chain Operation Business viability
opportunities

Operationa
l Chart
Business Supply chain Operation
Value Chain Operation Business viability
opportunities

Business
Viability
Challenges Strengths
High Competition in the E-market Product prices are lower than other high
sector quality competitors
Highly customized product Attractive sales policies for customers
Increasing brand recognition High quality products (quality controlled)
Reliable suppliers Shipping time is fast with the inventory
High cost of labor in comparison system
to Asian competitors Apply aggregate planning in production to
Instability in global demand ensure company stocks are consistently
Existence of strong competition replenished
from substitute products
Political unrest
High cost of labor in comparison
to Asian competitors
Thank
you

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