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  • David Berlo's SMCR Model of Communication

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    Paul Arvi Reyes
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    David Berlo's 1960 SMCR model of communication builds upon Shannon and Weaver's 1949 model, focusing on the encoding and decoding of messages between a sender, message, channel, and receiver. The model examines how the sender's communication skills, attitude, knowledge, social system, and culture influence the message's content, elements, treatment, and structure. It also considers the channel or medium through which the message travels, such as hearing, seeing, smelling, tasting, or touching, to reach the intended receiver.

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    David Berlo's 1960 SMCR model of communication builds upon Shannon and Weaver's 1949 model, focusing on the encoding and decoding of messages between a sender, message, channel, and receiver. The model examines how the sender's communication skills, attitude, knowledge, social system, and culture influence the message's content, elements, treatment, and structure. It also considers the channel or medium through which the message travels, such as hearing, seeing, smelling, tasting, or touching, to reach the intended receiver.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views7 pages

    David Berlo's SMCR Model of Communication

    Uploaded by

    Paul Arvi Reyes
    David Berlo's 1960 SMCR model of communication builds upon Shannon and Weaver's 1949 model, focusing on the encoding and decoding of messages between a sender, message, channel, and receiver. The model examines how the sender's communication skills, attitude, knowledge, social system, and culture influence the message's content, elements, treatment, and structure. It also considers the channel or medium through which the message travels, such as hearing, seeing, smelling, tasting, or touching, to reach the intended receiver.

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    © All Rights Reserved
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    David Berlos SMCR Model of

    Communication
    REYES, Paul Arvi B.
    David Berlos SMCR Model of
    Communication
    In 1960, David Berlo postulated Berlo's
    Sender-Message-Channel-Receiver (SMCR)
    model of communication from Shannon
    Weaver's Model of Communication (1949).

    focuses on encoding and decoding


    Components of Berlos Model of
    Communication
    Source
    How does the source or the sender transfer
    his information to the recipient ?
    Communication Skills
    Attitude
    Knowledge
    Social System
    Culture
    Message
    A message is the substance that is being sent
    by the sender to the receiver.
    Content
    Element
    Treatment
    Structure
    Code
    Channel
    Channel actually refers to the medium how
    the information flows from the sender to the
    receiver.
    Hearing
    Tasting
    Seeing
    Smelling
    Touching
    Receiver
    Receiver is the person who gets the message
    sent in the process.

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