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    Rishi Kinger
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    MRV is a compact SUV from Volvo with automatic transmission and standard safety features like 4 airbags and ABS. It is priced between 8.8 to 10.25 lakhs and available in multiple colors. As part of its marketing strategy, Volvo is focusing on product, price, place, and promotion - offering the MRV with free accessories for first 500 cars, initial booking payment of 15,000 rupees, sales through showrooms in major cities and smaller cities, and promotional activities like print and TV ads, launch events, and test drive opportunities.

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    MRV is a compact SUV from Volvo with automatic transmission and standard safety features like 4 airbags and ABS. It is priced between 8.8 to 10.25 lakhs and available in multiple colors. As part of its marketing strategy, Volvo is focusing on product, price, place, and promotion - offering the MRV with free accessories for first 500 cars, initial booking payment of 15,000 rupees, sales through showrooms in major cities and smaller cities, and promotional activities like print and TV ads, launch events, and test drive opportunities.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views4 pages

    Presentation 1

    Uploaded by

    Rishi Kinger
    MRV is a compact SUV from Volvo with automatic transmission and standard safety features like 4 airbags and ABS. It is priced between 8.8 to 10.25 lakhs and available in multiple colors. As part of its marketing strategy, Volvo is focusing on product, price, place, and promotion - offering the MRV with free accessories for first 500 cars, initial booking payment of 15,000 rupees, sales through showrooms in major cities and smaller cities, and promotional activities like print and TV ads, launch events, and test drive opportunities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    MRV

    Re-defining Experience
    M R V

    Vehicle Type : Compact SUV


    Transmission : Automatic
    Safety : 4 Airbags , ABS , EBD
    8.8 Lac 10.25 Lac
    Colours Available :
    Business class & youth
    50 litres
    24 km/litres
    FOUR PS OF MARKETING : 1400 cc
    Product : Diesel, Petrol/ MRV/6 months Service free
    Price : Accessories free ( 1st 500 cars )/Initial payment for booking 15,000 rs
    Place : Official VOLVO showrooms in tier I and II Cities /Week Campaign for tier III cities
    Promotion : Advertising( Print media, television Advertisements ) / Launching Events / Auto Experts Reviews/ Off Road
    performance displays on hoardings / Multi Terrain test drive tracks

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