Project

Planning
Kick-off
Meeting

15 April 2016
Agenda
Recap of the E3 Program

Introduction to the Top Project Teams

Post Kick-off Activities

Deputy CEOs Key Message

Photo Session

Gallery Walk

2
Recap of the E3 Program
Hari K. & River R.
3
What is E3?
Empower
This is a program by YOU

Execute
We aim for flawless execution in alignment with Time,
Stands for... Quality and Cost (TQC) principles.

Excel
We strive for great results.

Its a competitive challenge that focuses on generating and executing ideas, and
measuring results around activities that increase activations and revenues.

4
How were the ideas scored?
Score Category Weight 1 2 3 4

activation </=2k
activation >3k per activation >5k per activation >6k per
per day
Benefit to Company day or revenue day or revenue day or revenue
or revenue
(Activation, revenue, 30% increment >20% (for increment >30% (for increment >50%
increment <20%
churn reduction, etc) a given area or a given area or (for a given area
(for a given area or
cluster) cluster) or cluster)
cluster)
> 25 team between 15-25 between 10-15 team < 10 team
members or team members or members or budget members & no
Resource Efficiency 30%
budget needed is budget needed needed is < IDR 50 additional budget
> IDR 100 mil is IDR 50 - 100mil mil needed

Timelines
20% >12 months 9-12 months 6-9 months within 6 months
(realization period)

Suitability to
market/industry 10% not suitable can be explored suitable highly suitable
environment

Realization Risk 10% very risky significant risk manageable risk minimal risk

5
Our Panelists
Round 1 Panelists include:

Commercial: Ardy Candra Sutandi, Kiagus Andre Zailani

Technical & PMO: Hari Kumar Sellappan
Finance: Ritesh Sankarankutty, Nishant Arora
HR-PDO: River Rathore, Alfred Yew

Round 2 Panelists include:

Commercial: Djoko Tata Ibrahim, Dedi Irawan, Kiagus Andre Zailani,

Ahmad Taufek Omar
Marketing: Revie Sylviana
Strategy & PMO: Bonie Erwanto
Customer Experience: Nashad Emir
Facilitator: River Rathore

9/5/2017 6
E Ideas Summary

Ideas submitted 129

Ideas pitched in
Round 1
82
Ideas pitched in
Round 2 20
Top Projects to go into
Project Planning Stage 6

9/5/2017 The Race is ON! 7

Our Top Project Teams
Hari K. & River R.

8
Generasi 4G
Empowering the Youth through Direct Sales and Smartfren Endorsers

Project Highlights:

Creating hype through Sobat Smartfren community endorsers who sell Mifis
Build Smart-Andronity and promote Andromax sales through Word of Mouth
Empowering Direct Sales staffs

Project Timeline:
6 months

Project Leaders:
Haryanto Tamim (Trad Telco)
Yulianto (Commercial Operations)
Vidi W

9/5/2017 9
Speedy Customer Service
Automated data entry at the Galleries
Project Highlights:

Customer queuing time to be reduced by 60%

Activation to increase by 20%

Project Timeline:
2 months

Project Leader:
Sutomo Edi R (Network)

9/5/2017 10
Outlet Center Excellence
Treat outlets the same way that we treat our subscribers
Project Highlights:

Gather daily information from all outlets about their

experiences with Andromax & Smartfren
Minimize the communication gap between the outlets and
Smartfren
Create a management tool to measure outlets satisfaction

Project Timeline:
6 months

Project Leader:
Achmad Agussalim

9/5/2017 11
4G 4Rent
Convenient Mifi rental for tourists

Project Highlights:

Showcase Inbound International Roaming to tourists and business

travelers
Boost Smartfrens image and reputation on 4G high coverage and
quality among locals via satisfied tourist users
Improve Smartfrens International Service Competitiveness

Project Timeline:
6 months

Project Leader:
Arie Mufti

9/5/2017 12
Mifi via Astra Partnership
Pilot bundling / partnership project with Astra Group

Project Highlights:

2-stream partnership with Astra through merchandise freebies and sales via Astra frontliners
Potential activation uplift of 300K

Project Timeline:
4 months

Project Leaders:
Edtine Pamilien Gensana
Ressy Citra Resmi

9/5/2017 13
E-Commerce Collaboration
Collaboration and gamification with Bukalapak and Tokopedia

Project Highlights:

Boost consumer awareness of Smartfren through trending

e-commerce and transportation sites
Potential activation uplift of 100K

Project Timeline:
6 months

Project Leaders:
Delano Irawadi

9/5/2017 14
Whats Next?
Post Kick-off Activities

Bonie E.
15
Upcoming Timelines

Apr. 20 May 2 May 6 Aug. 19 Oct. 28 Nov. 17

Project Finance/ Final Interim Expo and Awards
Management Budget Sponsor (3-month) Final Results Ceremony
Training Approval Sign Off Results Presentation
Presentation

9/5/2017 16
Project Scoring
All Projects will be measured on 3 Dimensions...

Benefit to the Company (50%) Achievement of targeted revenues and activations

Budget Management (30%) Projects are executed within committed budgets

Timely Project Completion (20%) Projects are finished within or before the timelines

9/5/2017 17
Governance & Monitoring
Reminders:

You will need to attend the Project Management Training

on April 20;

All Project Charters will need signing off by:

Finance (Budget and Commercial Analysis)

Project Sponsors (SLT or Division Head responsible for
that area);

All Project Leaders will need to submit progress reports

(via dashboards) on a monthly basis;

Please ensure to check-in with your respective Sponsors

on a fortnightly basis (every 2 weeks);

Lastly, please update your respective Project Workspaces

on the E3 Portal
9/5/2017 18
E3 Portal Home Page

9/5/2017 19
E3 Portal -- Project Page

9/5/2017 20
Awards
An Expo that showcases the Top Projects will be
held at BSD. All employees are invited to visit.

3 Winners will be chosen after the Expo:

Gold (Winning Project)
Silver (1st Runner up)
Bronze (2nd Runner up)

Awards Program to be conducted as part of the

November 2016 Townhall

CEO Award winners -- Gold Team will be

invited to a VIP Dinner with E3 Panelists and the
Chairman

9/5/2017
Whats at Stake?
Gold:
4-day HK Trip via Garuda Airlines (includes HK Disneyland and City Tour)

Silver:
4-day BKK Trip via Air Asia (includes overnight stay/tour of Hua Hin)

Bronze:
4-day SG Trip via Jetstar (includes Universal Studios Singapore)

Most importantly...
the prestige of helping the
Company achieve its goals!

22
Key Message from the
Deputy CEO
Andreas M. R. 23
 Instead of thinking outside the box,
get rid of the box.

Deepak Chopra

Best of luck to all of you!

Your E3 Committee:
River Bonie - Nashad Hari Olivia Teachzhey Alfred Prima - Lucas 24
25