Arijit Mondal

ROLL-PG/24/MBA-IIS NO.141
VU REGISTRATION NO.-0059
OF YEAR 2016-2017
UNDER THE GUIDANCE OF
SUGATA MUKHERJEE
Company history:-
Outlook was first issued in October 1995 with Vinod
Mehta as the editor in chief. The magazine is owned by
the Raheja group. The publisher is Outlook Publishing India
Pvt. Ltd. It features contents from politics, sports, cinema,
and stories of broad interests.
 To find out the relevant factors for selecting business magazines
by a reader.
To find out the acceptance level of outlook groups magazines
available in north Kolkata.
To find out preference of magazine brand/brands among the
readers.
 Research type: DESCRIPTIVE REASERCH
Types of data : PRIMARY& SECONDARY
Sample size:100
Sampling frame: EXISTING CUSTOMER OF OUTLOOK IN
KOLKATA.
Survey method: STRUCTURED QUESTIONNAIRE
Data interpretation tools& technique: PIE CHART,BAR CHART
 Column1

THE WEEK 12

TIMES 17

BUSINESS TODAY 40

OUTLOOK 24

0 5 10 15 20 25 30 35 40 45

Column1
 CURRENT AFFAIRS TRAVEL&TOURSIM MONEY BUSINESS INFORMATION REGIONAL LANGUAGES

23 12 26 45 3
YES NO

67 33

DO YOU REGULARLY MAGAZINE? YES DO YOU REGULARLY MAGAZINE? NO

33%

67%
EDUCATIONAL PURPOSE HOBBY/INTEREST TIME PASS BUSINESS PURPOSE

35 35 40 41

23%
27%
WHY DO YOU READ MAGAZINE?
EDUCATIONAL PURPOSE
WHY DO YOU READ MAGAZINE?
HOBBY/INTEREST
WHY DO YOU READ MAGAZINE? TIME PASS

WHY DO YOU READ MAGAZINE? BUSINESS

PURPOSE
23%

27%
WHAT ARE THE PREFERRED PARAMETERS TO CHOOSE FROM
BEFORE YOU CONSIDER A MAGAZINE BRAND( Rank as per
your preference)
LOOK & DESIGN PRICE POPULARITY MODE OF
INFORMATION
DELIVERY
1.79 3.26 2.43 3.19 4.32

1.04 1.28 1.00 1.30 1.00

 BELOW RS 500 RS 500-1999 RS 2000-4999 ABOVE RS 5000

28 37 26 9

HOW MUCH DO YOU SPEND ON MAGAZINE PER

9% YEAR? BELOW RS 500

28%
HOW MUCH DO YOU SPEND ON MAGAZINE PER
YEAR? RS 500-1999
26%

HOW MUCH DO YOU SPEND ON MAGAZINE PER

YEAR? RS 2000-4999

37%
HOW MUCH DO YOU SPEND ON MAGAZINE PER
YEAR? ABOVE RS 5000
 PLEASE MARK YOUR RESPONE ON THE FOLLOWING STATEMENT
I GET "I GET THE "THE ANY CHANGE I WILL
ATTRACTIVE SIGNIFICANT ASSURED MAGAZINE IN MAILING RECOMMEN
DISCOUNTS ADDITIONAL GIFTS GIVEN ISSUSES ARE ADDRESS IS D THIS
ON MY DISCOUNTS WITH DELIVERED UPDATED MAGAZINE
SUBSCRIPTI WHEN SUBSCRIPTIO AS PER QUICKLY BY TO OTHERS"
ON" APPROACHED N ARE VERY SCHEDULE" THE
BY INTERNS" USEFUL" PUBLISHER"
3.93 3.56 3.30 3.32 2.95 3.26
0.97 1.09 1.14 1.25 1.23 1.03
THANK
YOU