SGB VA COURSE

LESSON 2
NICHE AND SERVICES.
CHOOSING SERVICES FOR YOU
SGB VA COURSE

WHAT WE WILL LEARN TODAY:

1. Understanding your unique strengths and personality

2. What are niches and services
3. Why is it important to choose what you will focus on as a VA
4. Common myths about choosing a niche and services
5. Types of niches and services
6. How to choose a perfect services for YOU
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"IF YOU CAN DREAM IT,

YOU CAN DO IT"
- WALT DISNEY -
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IMAGINE YOUR
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WHAT IS A NICHE
AND SERVICES AND WHY THEY
ARE IMPORTANT
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NICHE
THE BUSINESSES/INDIVIDUALS
YOU WANT TO WORK WITH,
FOR WHOM YOU CREATE
YOUR SERVICES

I SPECIALIZE IN WORKING WITH WEDDING PHOTOGRAPHERS

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WHEN IS THE RIGHT TIME TO

CHOOSE A NICHE?
WHEN YOU UNDERSTAND WHICH BUSINESS YOU WANT TO WORK WITH

IMPORTANT: THERE CAN BE ONLY 1 NICHE AT ONE TIME

SGB VA COURSE

EXAMPLE OF NICHES
COACHING INDUSTRY

1
FITNESS/HEALTH
MEDICAL
MINDSET/THERAPISTS
FOOD & NUTRITION
PSYCHOLOGISTS
COACHES
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EXAMPLE OF NICHES

PHOTOGRAPHERS

EVENT PLANNERS
2
CREATIVE INDUSTRY
BRAND/WEB DESIGNERS

INTERIOR DESIGNERS
STYLISTS
FLORISTS
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EXAMPLE OF NICHES

3 OTHERS
SKINCARE
REAL ESTATE
RESTAURANTS
SMALL HOTELS
MEDICAL CLINICS
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THE
MORE NICHED
YOU ARE,
THE BETTER
YOU CAN ALSO FIND NICHES
WITHIN NICHES, BE CREATIVE
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WHEN YOU
CHOOSE A NICHE...
YOU DO NOT NECESSARILY NEED TO
UNDERSTAND THIS NICHE

YOU JUST NEED TO KNOW THAT YOUR

STRENGTHS ARE WEAKNESSES FOR
PEOPLE IN THIS NICHE. I CAN SHARE MY
EXAMPLE
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NOW, OUR FOCUS IS...

TO CHOOSE SERVICES FOR YOU
SGB VA COURSE

VA = ADMIN + SOCIAL MEDIA SERVICES

SGB VA COURSE

SERVICES YOU CAN OFFER

ADMIN SERVICES:
PERSONAL ERRANDS
TRAVEL ARRANGEMENTS
INTERNET RESEARCH
MARKET RESEARCH
CALENDAR AND EMAIL MANAGEMENT
BOOKKEEPING
DATA ENTRY
BOOKKEEPING
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SERVICES YOU CAN OFFER

SOCIAL MEDIA SERVICES
COMMUNITY MANAGEMENT
SETTING UP SOCIAL MEDIA CHANNELS
SOCIAL MEDIA PERFORMANCE TRACKING
ADS CAMPAIGNS CREATED FOR IG, FB, TIKTOK
SOCIAL MEDIA MANAGEMENT (SCHEDULING CONTENT)
SIMPLE COPYWRITING AND EDITING
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WHAT WE WILL DO:

VA = ADMIN + SOCIAL MEDIA SERVICES

+ HIGHLIGHT SERVICE(S)
SGB VA COURSE

WHAT ARE HIGHLIGHT SERVICES?

HIGH SKILL SERVICE
SMM (SOCIAL MEDIA MANAGEMENT)
EMAIL MARKETING
DATA ANALYTICS
TECH SUPPORT
LEAD GENERATION
SALES (LEAD GENERATION + CALLING)
CONTENT PRODUCTION (AUDIO, VIDEO, REELS ETC)
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YOU NEED TO CHOOSE YOUR

ADMIN + SOCIAL + HIGHLIGHT SERVICE
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HOW TO CHOOSE A HIGHLIGHT

SERVICE THAT IS SUITABLE
FOR YOU?
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“CHOOSE SERVICES THAT YOU ENJOY,

WHERE YOU CAN EXCEL
AND STAND A CHANCE TO BECOME
AN ACKNOWLEDGED LEADER”
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LOOK AT YOUR

PERSONALITY
FOR CLUES
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LOOK AT YOUR

PERSONALITY
FOR CLUES (SCREEN DEMO)
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MY PERSONALITY REFLECTION

I AM AN OVERLY CREATIVE PERSON WHO CAN EASILY COME UP WITH NEW

IDEAS AND I AM EASILY STARTING TO IMPLEMENT THEM WHENEVER THEY
COME TO ME. I AM ALWAYS ABLE TO PROIRITISE THAT ARE THE FIRST THINGS
TO BE DONE AND THUS, I AM GOOD WITH MY TIME MANAGEMENT. I ALWAYS
HAVE A COLD HEAD DURING CRITICAL SITUATIONS AND ABLE TO COME UP
WITH BENEFICIAL SOLUTIONS FAST. I AM ALSO STRESS-RESISTANT AND
SOLUTION-ORIENTED AND THAT MAKE ME PRODUCE GOOD RESULTS EVEN IN
TIMES OF CRISIS.
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MY PERSONALITY REFLECTION

REGARDING MY WEAKNESSES, I AM STRUGGLING WITH ROUTINE AND

MONOTONOUS TASKS AND ALWAYS REQUIRE NEW TASKS AND CREATIVITY TO
STAY INTERESTED WITH WHAT I DO. I AM ALSO AN INTROVERT AND I LIKE TO
KEEP THINGS TO MYSELF AND NOT EASY TO OPEN UP. I ALSO NEED ROOM TO
BE ABLE TO MAKE MY DECISIONS.
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YOUR TASK: TO WRITE A SIMILAR REFLECTION BASED

ON YOUR PERSONALITY TYPE AND PRESENT IT TO YOUR
SMALL GROUP ON A ZOOM CALL

1. IT WILL HELP YOU TO KNOW YOURSELF MORE

2. IT WILL HELP YOU TO COMMUNICATE ABOUT YOURSELF TO OTHERS
(=CLIENT)
3. THESE QUESTIONS OFTEN GET ASKED DURING INTERVIEWS
4. IT WILL HELP YOU TO BUILD COMMUNICATION WITH THE CLIENT
5. IT WILL HELP TO CHOOSE THE HIGHLIGHT SERVICE
6. IT WILL HELP YOU TO CHOOSE THE RIGHT PROJECTS AND CLIENTS
7. IT WILL BOOST YOUR CONFIDENCE
8. IT WILL HELP YOU TO UNDERSTAND WHAT TASKS NOT TO CHOOSE
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WHY FINDING A NICHE AND HIGHLIGHT SERVICE IS SO IMPORTANT?

MYTH: WHAT IF I LOSE CLIENTS?

YOU CAN BECOME

YOU BECOME YOUR EFFORTS
BETTER IN WHAT CLIENTS TRUST
KNOWN IN YOUR ARE LASER-
YOU DO AND YOU MORE
NICHE/SERVICE FOCUSED
FOCUS ON IT
SGB VA COURSE

“EVERYONE IS NOT
YOUR CUSTOMER”
- SETH GODIN -
SGB VA COURSE

FOR MARKETING
YOUR BUSINESS
IT WOULD BE SO MUCH EASIER
FOR YOU TO CREATE CONTENT
IF YOU PICK YOUR
SPECIALIZATION
SGB VA COURSE

FOR MARKETING YOUR BUSINESS

IT WOULD BE SO MUCH EASIER FOR YOU TO CREATE CONTENT IF
YOU PICK A NICHE/SERVICES
SGB VA COURSE

WE WILL SHARE THE LIST OF

VA NICHE + SERVICES
WILL BE AVAILABLE IN THE
OFFICIAL GROUP AND GOOGLE CLASSROOM
 TASKS SUMMARY
SGB VA COURSE

1. WRITE A PERSONALITY REFLECTION FOR YOURSELF

2. HAVE A CALL WITH YOUR SMALL GROUP AND PRESENT YOURSELF
(PERSONALITY)
3. CHOOSE YOUR HIGHLIGHT SERVICE
SGB VA COURSE

FAVORITE TOOL FOR

TIME MANAGEMENT

SAND TIMER
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esson
kill L
S
COPYWRITING FOR BEGINNERS
HOW TO WRITE COMPELLING
COPY THAT CONVERTS

THE RECORDING LINK WILL BE SHARED

ON SATURDAY, JUNE 17

LIVE Q&A SESSION:

SUNDAY, JUNE 18, 7.30 PM JKT / 8.30 PM SGT

RECORDING OF THE LIVE Q&A SESSION WILL BE AVAILABLE

SGB VA COURSE

Good Luck