BRAND ACTIVATION

SUNFLOWER DIAGNOSTICS
CENTRE

PRESENTED BY
SUHAIL ABID
NIRJHAR SINHA
SIDDHANT SINGH RAWAT
MARUVADA CHANDRASHEKHAR
 Brand Activation
The process of making a brand well known and
loved by consumers is called brand activation.

Role
Bring communication means, brand benefits in a
distinctive platform into daily life.
Stimulate interest, trail and loyalty
To change the way consumers see the brand
Generate awareness , brand switching
To influence their purchasing behaviour.
DSA Brand Activation Model
U
S
P
 Positioning

We constantly strive to be the quality service provider leveraging

technology and delivering the best to the society at large.
Early diagnosis and subsequent timely treatment with reliable
test results
We care, respect and show compassion and humanity to all who
call on us and are associated with us . We try our best to surpass
their expectations.
We are sensitive to those who call on us in pain and distress and
try our very best to ease them of their stress and tension. Its our
responsibility
This 360 degree of constant care and attention is what makes it a
place for you and your loved ones
 Target customer

Targeting:
1. Patients referred from general practitioner
2. Patients referred from the near by hospitals
3. Patients directly coming to the centre
4. Third party patients(insured)
5. Corporate (regular check ups)
6. Different age groups
7. Middle and higher income class patients
Services Offered
 Interactive Channels

Banners / billboards in your vicinity

Distribution of Brochures
Develop a network with clinics and hospitals which helps
in fetching referrals ( commission based)
Make aware the physicians , front staff of clinics
,hospitals ( Nurses and support staff) of diagnostic centre
by sharing the literature of diagnostic centre with them.
Trade Shows
Web portals , blogs , enquiry and feedback forms ,online
report sending system
Interactive Channels-Trade Show
 Interactive Channels

Use of various promotional material

1. Provide Physicians the Brochure highlighting the
services
2. Direct mail pieces educating consumers about specific
examinations
3. Visiting cards ( Contact information, hours of
operation and direction to the centre.)
Print advertisement in News Paper and Health
magazines
Seminars in Medical Colleges
Sponsoring in Medical College Fest and Sports
 Induce Trial
Free Health Checkups

Free Medical Checkups

Weight Reduction programmes
Blood Donation Camps in different Institutions
 Customer connection

Home based services

Child care section for 3 yrs and below
Preference given to senior citizens less waiting
time , helpers appointed
Make the registration procedure simple
 Loyalty

Value added services to customers:

Online registration
Keep the waiting time minimum
Privilege cards given to regular customers
THANK YOU