- Potential Market And Forecasting Demand

Macro Environment Analysis

Market population of India- 1,342,583,849
Urban Population- 32%
Rate of Urbanization- 2.38% per annum

URBAN POPULATION = 0.32 * Indian Population

= 4,29,626,832
 Consumers of coffee and tea
according to the Weightage
Age group Consumers * weights = %according to weights
13-17 years 07.28% * 0.75 = 5.460%
18-24 years 13.90% * 1.00 = 13.900%
25-34 years 15.50% * 1.00 = 15.500%
35-49 years 19.32% * 0.75 = 14.490%
50-64 years 22.73% * 0.50 = 11.365%
65- years 21.27% * 0.00 = 00.000%
Total 100% = 60.7150% (WTS)
 Demand of product
Demand Of the Product = 2,60,847,931
Zonal Percentage Of Percentage of Demand based Targeted customers
Demand People coffee and on area according to weights
(z) drinking tea tea (Da = N * UP) (TC = WTS * Da)
or coffee in consumption in
zone(Z/T)-n India(Z/I,T)-N
East zone 80% 25.55911% 1,09,808,775 66670398

North 75% 23.96166% 1,02,945,726 62503498

zone
West 63% 20.12780% 86,474,410 52502938
zone
South 95% 30.35144% 1,30,397,920 79171097
zone
Total 100% 2,60,847,931
People who go to cafe
 Competitor Analysis :
Barista 26%
Costa Coffee 14%
Cafe Coffee Day 54% (MS-ccd)
Others - 6%
Market Share Of Caf Coffee Day:
People who come to Caf Coffee Day
= 2,60,847,931 * 0.54 (MS-ccd)
= 1,40,857,883(CCD - consumers)
Assuming :-
Average cost per person spending in Cafe Coffee Day = 150/-rs

Total Revenue = 150 * CCD CONSUMERS

= 150 * 1,40,857,883
= 211,28,682,399 /-
= 21.1 Billion rs/- (approximately)
Forecasting Demand

As the rate of urbanization increases by 2.38% , the

forecasting of the demand also increases by 0.78030 %
per annum
Thank you