SME PROJECT

Submitted to: Miss Maria Nadeem

Submitted by:
SUMAIR KHAN
SIKANDER CHISHTI
HASNAIN RAZA
SYED MOHAMMAD ALI

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X.S Garments 2
 Introduction of Business

X.S is an Our company

enterprise which offers every
specializes in customer high
men's sports and quality clothing
casual wear. We through Original
have around 20 Equipment
employees Manufacturer
including (OEM) factories.
ourselves.
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Source of motivation
Each and every one of us has his own
source of motivation which drives us to
excel in the things that we do.

Our basic source of motivation is our

economic status. Being from a middle
class family ourselves, we would like to
provide quality stuff at an affordable
price.
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 Vision-Mission-Objectives

“The most pathetic person in the world is someone who has

sight, but has no vision.” – Helen Keller

Vision: Our vision is to provide affordable clothing to every

individual with no compromise on quality.

Mission: Our mission is to become the best casual & sports

wear brand in Lahore. To reach that end, we will
never equate quantity with quality !!

Objectives: Quite simply, the key objectives are to reinforce

X.S position as an innovator and a technologically
savvy enterprise.
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 Market Research

We are targeting the young adults (16-25 years)

that have grown up with i-pods, blogs and video
games.

X.S is looking to appeal to this younger generation

through the technology that they have become
addicted to.

With rapid advances in technology, they expect

new and different things, and new and different
casual wear and sportswear is a way to reach that
market.
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 S.W.O.T ANALYSIS
Strength: Target Audience makes up to 60% of total
population. Casual wear is the talk of the town
these days.

Weakness: Survey shows other brands have high market

share. Market Penetration is not that easy.

Opportunities: Great opportunity is to expand in local market.

Increasing Demand on Casual Wear.
Positive and increasing market trend can
increase through effective marketing.

Threats: Larger Competitors like Levis, Stone Age,

Outfitters have great market share and big budget
in marketing activity. Newly born several brands
have also increased their advertising budget in
recent years.

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 Route to market entry

X.S is looking at the changing interests

of the upcoming market who also have
i-pods, video games, email, internet,
You Tube and other highly technological
devices as a way of life rather than
traditional television or print media. With
this change in media delivery, there's
also a change from it being one way to
two-way communication.
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Advertising Strategy

The reason that media is selected because

television, magazines and internet are the best
way in which X.S will be able to show their
product to the customers.

Also commercial advertising is a part of our

strategy like:

Wall Paintings
Printed Flyers
Web Pop Ups
Banners etc
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 Money and management
Being a small enterprise, capital is low at the
moment because risks are higher as
compared to gains.

60% budget is dedicated for marketing,

because creating brand awareness is our top
priority.

The rest of the money is for R&D and other

expenses.

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 Conclusion

X.S will also be An aggressive

benchmarking and
products from provocative
its competitors message is to
to gain be delivered
competitive through
edge. advertising.

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