Crowdsourcing: A new way of

employing non-employees?

S Y N D I C AT E 1 2
ANDHIKA KAUTSAR
D I TA S A M A D I R A
I N D R A Z U L H I J AYA N T O
 Managing non-Employees
Organization must determine how to control them, because of the crowdsourcing
is not they Employees, and organization have to know how to determine how best
to use the resoources and capabilities that non-employees provide without
compromising any intellectual or human capital that represent their own srategic
advantage.
Level of non-Employee

Minimal Involvement
Have a minimal level of external involvement in
the organization, and it generally takes few
organizational resources to mange them
CROWDSOURCING
Moderate Involvement
Degree of Involvment

Collect external information about themselves

and their product or services (ex. IT and Payroll
Processor)
Co-creation
Substantial Involvement
The situation these involment are often found in
the service experience to a costumer requires
Systematic that the customer do something to obtain the
external info service (mostly is realtion between Customer
and Provider in the service sector)
gathering
Extensive Involvement
Minimal Defined as taking a function that is traditionally
External info performed insided an organization by employees.
(crowdsourcing)
Gathering

Employment Mechanism
BRING THE CROWD
The advent of the Internet has made widespread appeals to non-
employees more productive.

CROWDSOURCING Outsourcing Strategy

Can Enhance :
Firm can outsource the problems for
resolution to anyone in the world Research and
with a computer and internet access Development Budget
Invent Innovative Solution
Sucefully to find technologically
complex sollution
CROWDSOURCING BENEFITS CROWDSOURCING BENEFITS

Overcome Human Resource for employee Enables organization to solve the problem
capabilities though the web

Allow access to large numbers of people

the benefit from the wisdom of crowd

Help the company to solve the New Problem

that never exist before to find it in a crowd
of knowledgeable people

Increasing drive cost efficiencies and

Overcome resource constraint

The Challenge in Using crowdsourcing then its ensure that the

application fits the organizations need, the platform , and the crowd
 Is The The Dilemma:
Crowdsourcing 1. Can we solve it internally?
is Right For Us 2. Will it determine our competitive
advantage?
We have to consider about :
Acquire the expertise or number of employees needed for a specific project 3. Can we communicate with the
Engage external help without compromising our own competitive advantage crowdsourcing?

The available expertise to define the project to their who unfamiliar with our
4. Can we handle the solution?
organizational behaviour
5. Is it really worth?
The capability to utilize the crowds contribution
6. If we build it, will they come?
The benefit of project to out-weight the cost

Engage the appropriate crowd either on our own or through some intermediary
 Finding Crowd to Employ

The Platform Crowd

Willing
Ready Able
Reccomendations for organizations considering
outsourcing:
1. Select the right champion 4. Know the crowd
2. Ensure the right champion has the 5. Start small
right resources
6. Prepare for and learn from
3. Prepare for resistance failure
Intellectual property concerns 7. Celebrate success
Know the platform
Prepare for NIH resistance
Demonstrate value
Conclusion|Join The Crowd?
Becoming organizational limitations in employee capabilities for the
solutions of
Specific problems
New innovations
Additional labor capacity

The availaibility is easy to find in world wide web

Join the crowd?

The decision depend on the organization.
But the concideration is the organizations want to gain the benefits of the
crowd by learn lesson from the other organizations that have the good
succes from the crowd, but there is also possibility to fail