Our Potential Healthy Catering

Partners (Jakarta)
Our Potential Boutique Gym Partners
(Jakarta)
Market Validation

ClassPass Revenue
Catering and Boutiqe 2017 Total gym member
Fitness Gym in subscribed in Indonesia
Indonesia $204 mil
(Rp 2.65 Triliion) 1 million member
40.000 Partners
Mark Rp 27.2
Trillion
Total available market
Asia Pacific aged 18-

et 40 with high health

awareness
Rp 3.12
Trillion
Serviceable available market
Urban city, tech
savvy, middle class
income

Rp 68 Billion
Jakarta, college student Serviceable obtainable market
& early level employee
Market Penetration 9.000 133.000
Active users Active users

1st Year 3rd Year 7-8 Years

460.000
SAM Active users
Launch 2nd Year 4-6 Years

1500 23.000
Active users 210.000
Active users
Active users
Metrics Finance
MMR : Monthly Recurring Revenue
APRA : Average Revenue per Account
ACV : Annual Contract Value
LV :Lifetime Value vs CAC : Customer Acquisition Cost
MAU : Monthly Active User
Activation Rate : brp yg pake package
Churn Rate : brp yang ga lanjut pake package ShapeEat