JACK

DANIEL’S
STORE
 History
• Founded in 1875 at Lynchburg, Tennessee

• Named after the founder, Jasper Newton “Jack” Daniels

• Subsidiary of Brown Forman whose CEO is Paul C. Varga

• Primary business premium whiskey and has ventured into glasses, mugs, apparels, accessories,
food & beverages and collectibles

• Stores opened in Lynchburg and Nashville in USA

 SEGMENTATION

Mr Shroff is 28 years old staying at

Khar who earns 18 lacs pa, has no kids
and relishes having quality whiskey
after dinner
 SEGMENTATION

• Mr Roy is 36 years old and a brand loyal

consumer staying at Dadar(w) and having two
kids, earning 23 lacs pa. He started drinking
JD at a young age and likes buying apparels
and merchandise of the brands that he likes.
 SEGMENTATION

• Ms. Riya Oberoi is 22 years old staying at

Kemps Corner whose father is a diamond
merchant. She likes spending her huge pocket
money lavishly and likes having beverages
and buying collectibles of her favourite
brands
 DIFFERNTIATION
• Premium/Original Quality Whiskey

• Original Merchandise

• Discounted rates

• Sample Liquor Tasting

• JD Club

• Special Birthday/Anniversary discounts for subscribed members

 TAG LINE

“Let your spirit Animal Roar ”

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Cheers!