Basic Timeline SmartArt

Task Task Task

description description description
• Date • Date • Date

Task Task
description description
• Date • Date
 PRICING CUSTOMER ACQUISITION CUSTOMER RETENTION
• Charging on the basis of cuisine Agriculture input dealers like fertilizer dealer, Agriculture input dealers like fertilizer dealer,
ordered, type of facility opted (private Govt agencies/institution, mobile vans Govt agencies/institution, mobile vans
cabin or common space)

PRODUCT/SERVICE OFFERING
Integrated farm management solution using
technology

TARGET MARKET

• All 949 Villages in 8 blocks of Jhansi

district of UP

BUYERS
• B2B like Barley, ITC etc., food processing
firms, Large farmers.

BENEFITS

Improved earnings, reduced time,

improved efficiency and yield

PROMOTION CHANNEL

For farmers- DSP, Print media, word of

mouth, Kisan Mela, Radio, TV,
government agency/official like Gram
Sevak, For B2B: Company official

BRAND POSITIONING

Ease of access to technology and finance,

make farmers self dependent,
affordability, value proposition, Farmer
Customized Farmer-friendly solution