5 SEP- 11 SEP,2010 PepsiCo to set up low-cost foods unit The new entity To be called ‘foods value’ business
Creating its own low-cost foods business and increasing
manufacturing capacities across its plants Would focus on low-cost fortified snacks like biscuits or snacks priced at Rs 2-3 a pack, which PepsiCo would target at rural consumers To combat Balaji’s growing share in Gujarat, Frito-Lay is aggressively upping its capacity in the state. Britannia to invest Rs 100 cr in 2 new plants Britannia Industries (BIL) will invest around Rs 100 crore to set up a plant each in Bihar and Orissa to scale up production to cater to the growing market Britannia, with a 31% market share, is lagging behind Parle Industries, which has gained clear volume leadership in the Rs 10,000-crore Indian biscuit market in recent times It had launched brands like Pure Magic and Chocs Decor as competition to chocolates by leveraging festival gift packs, creating a value for the brand COCA-COLA launches VIS to woo people to CWG Coca-Cola India, the official beverage partner of the Commonwealth Games, launched its new Visual Identity System (VIS) and logo for the October 3-14 Delhi extravaganza. Conceptualised on the platform of "Go Dilli, Let Sports Win", the new VIS encourages people to participate and support the XIX Commonwealth Games and ensure the triumph of sports and sportsman spirit over all else. Coca-Cola has been associated with mega sporting events in its efforts to promote healthy, active living and promoting social cohesiveness. The Visual Identity system has been developed for Coca-Cola India by 'Iconologic', a brand design firm in the USA. The new visual identity has been inspired by the Chakra in Commonwealth Games Logo, the cultural symbol of celebration - 'Ambi or Paisley' and the architecture of Lotus temple in Delhi. HC gives relief to Godrej, bars soap brand "Gandhi No 1 The Bombay High Court has restrained Gandhi Soaps and Detergents Industries from manufacturing and selling their toilet soap brand "Gandhi No 1" as it bears a striking resemblance to rival soap brand "Godrej No 1". Gandhi Soaps and Detergents Industries has brought in similar product with identical get up and colour scheme so as to cash on the reputation of the established mark of Godrej Consumer Products Ltd The court issued notice to Himachal Pradesh-based Gandhi Soaps and Detergents Industries to show cause as to why the reliefs claimed in the notice of motion moved by Godrej should not be granted. Scouting for more global acquisitions: Marico Marico Industries is looking at buying out more companies and brands in the Asian and African regions as part of its expansion plan Marico has made three global acquisitions In January, the company bought Malaysian personal care brand Code 10 from FMCG giant Colgate-Palmolive for an undisclosed sum. It had also bought South African over-the-counter health care brand 'Ingwe' last month. Marico acquired Singapore-based personal care firm Derma RX in May, and will launch the brand in India by October Reckitt sues 'copycat' Bharti, Wal-Mart JV
Reckitt Benckiser India, the maker of Dettol antiseptic
soap and Cherry Blossom shoe polish, has served a legal notice to Bharti Walmart demanding that the cash-and-carry joint company withdraw its Great Value toilet cleaner, as it infringes upon the ‘bottle design and cap’ of Reckitt’s Harpic brand, the domestic market leader in this category 6 Indian brands in top 10 whiskies; 3 in largest 10 brands Officer's Choice Whisky, the single brand from the Kishore Chhabria-headed Allied Blenders and Distillers (ABD), is now the tenth-largest selling spirit brand in the world, with sales crossing 12 million cases The other two Indian brands already in the list are Bagpiper and McDowell No.1, the flagship brands of Vijay Mallya-led United Spirits Ltd (USL) Johnnie Walker is ranked eighth with 14.5 million cases, McDowell No.1 with 13.5 million cases and Officer's Choice with 12 million cases occupy the ninth and tenth slot, respectively. Leading the list of world's largest ten brands is the 63 million-case Jinro from South Korea The millionaire brand list is dominated by India with six whisky brands figuring in the list of world's top 10—Bagpiper, McDowell No.1, Officer's Choice, Original Choice, Royal Stag and Old Tavern. Johnnie Walker, Jack Daniel's, Ballentine's and Jim Beam are the other brands in the list.