Coca-Cola India’s Strengths with respect to its competitors

1. Dominant market share in beverage industry

With a humongous portfolio of over 500 brands, spread across

the globe in 200 countries, and providing source of income to
over 700000 employees worldwide, the Coca-Cola company is
the world’s largest non-alcoholic beverage company. While
Parle Agro has its presence in over 50 countries. In India’s non-
alcoholic beverage market the Coca-Cola India accounts for
32.9%, whereas on other hand the Pepsico india ltd. And Parle
Agro comprise for 21.8% and 4.8% respectively.

Being large and having dominant market share has a few

advantages over competitors like economies of scale, market
power over suppliers and competitors, power over the buyers,
wide audience reach etc.

2. Diversified product portfolio with 21 billion-dollar brand

The Coca-Cola has over 500 brands under its umbrella which is the
most extensive beverage brand portfolio across the globe.

The Coca-Cola company offers beverages for different taste in

various beverages categories like carbonated soft drinks, bottled
water, juice and juice drinks, sports drink, tea and coffee, energy
drinks & shots, alternative drinks etc.
Almost 21 of brands under coca-cola group were valued at a
whopping $1 billion each.
3. The most recognizable brand in the world

As we know the more valuable a brand is the better it is

recognized worldwide. The coca-cola company, which operates
over 200 countries with huge populations living there, enjoys
some of the greatest brand awareness among all global
corporations. In 2017 coca-cola was termed as 5th most valuable
brand in the world with brand value of $56.4 billion by Forbes.
Coca-cola was the only beverage company who got a spot in the
top 20 entries in the list. Its main competitor pepsico inc. was
placed 30th, with a brand value of $18.2 billion.

4. Strong partnerships with bottling companies leading to some of

the most extensive distribution channels in the industry.
The coca-cola company emphasizes its franchise leadership and its
bottling and distribution operations as key capabilities and
strengths. Coca-cola India sells its products through over 7000
distributors in almost 2.6 million outlets. The parent company has
plans to invest over $7 billion in india by 2030.

5. Potential to change as per customers need.

Coca-cola always has a customer centric approach. They have the

potential and resource to alter to the need of customer. That’s
why they analyzed the future customers need of leading a healthy
lifestyle and have plans of selling less on signature brands and
focus on the healthy juices by 2025-2030.
6. Focused on every sector of society
The coca-cola company has 57 manufacturing plants in rural areas
spread across the globe thus providing largescale livelihood in
underdeveloped sectors. This shows that the company has a
optimistic outlook towards the society and its people. When they
got to know the higher priced units were not popular in rural
areas, they introduced lower-priced products in these market.

7. Huge customer base in India as median age in 2017 was 27-

indicating a non-alcoholic sector
8. Coco-cola is highly involved in campaigning and active on social
media. It has 105.67 million followers on Facebook.
9. The coca cola company has 57 manufacturing plants in rural
areas spread across the globe thus providing largescale
livelihood in the underdeveloped sectors . this sj