COCA-COLA

 THUMBS CAMPAIGN -  'Palat De' campaign, which was initially

unveiled last year during its worldwide partnership with the Olympic and
Paralympic Games Tokyo 2020.
 Hastag of the campaign - #harhaathtoofan
 Desi soft drink brand Thums Up has become a billion-dollar brand in
2021,
 The Coca-Cola Company Chairman and CEO James Quincey
 Thums Up was acquired by The Coca-Cola Company in 1993, when the
Atlanta-headquartered company had re-entered into the Indian market,
from Ramesh Chauhan of Parle Bisleri.
 Re-entered India in 1993 to make a difference with opening of production
facility outside of Agra.
 Indian brand of Coca-cola – Minute Maid, Mazza, Georgia, Costa coffee ,
Rani, RimZim , Smartwater, Kinley, Limca, Fanta, Sprite
 Coca-Cola India is actively participating in Karo Sambhav, Asia’s largest
Packaging Waste Management Venture, which aims at mobilizing and
converging assets and resources of over INR 1000 Crore towards a common goal
of recycling all packaging material by 2025.
 Our Affordable Small Sparkling Package (ASSP) is the world’s lightest-
weight best-performing bottle."
 Foundation, Anandana, has set up 300+ water replenishment structure.
 We have realigned our focus on 3 strategic pillars of our operations –
People, Community and Business Continuity.
 Coca-Cola in India has committed INR 50 crores to augment the nation’s
effort in combating the crisis and containing the spread of the pandemic.
The Coca-Cola Company has created a special “Stop the Spread” fund
worldwide.
 Project Prithvi making a difference to plastic circular economy.
 Project Unnati (Fruit circular economy) was born in 2011 with the need
to improve productivity of the widely loved fruit, Mango.
 President Coca-Cola India & South West Asia – Sanket ray

 Our strategy of ‘Reduce, Recycle and Replenish’, we exceeded our

2020 replenish goal our total beverage company with a solid local base
launched two new products in August 2020 under its master brand
Minute Maid – Minute Maid Nutriforce and Minute Maid Vita Punch.
Both contain
fruits grown by Indian farmers.
 Waste segretation plan – Alag karo 2.0
 We have developed concerted initiatives such as World Without Waste
(Circular Economy) Water Leadership, Fruit Circular Economy, 5by20.
 RGBs (Returnable glass bottles)
 Coca-Cola India is a founding member of India Plastics Pact (IPP),
Asia's first such pact to promote a circular economy for plastics.
 Other products – Glucocharge and Powerade
 Schweppes Soda Water
 Coca-Cola Zero
 Bonaqua
 We were the first beverage company to place Front-of-Pack calorie
information on nearly all of our packaging worldwide.
 In order to create Gender
 Equality in workplace, Coca-Cola India has a four- pronged strategy that
focuses on: Retention, Advancement, Development and recruitment.
 Other important intiatives - #Stopthespread , Ummedo wali dhoop
 Coca-Cola Teams Up With DressX For Its Fantasy-Inspired Digital
Space Dreamland – METAVERSE.
 Coca-Cola's newest flavor 'Dreamworld' supposedly tastes like dreams
 The flavor is the fourth addition to the Coca-Cola Creations marketing
campaign, known for its unique flavors and multimedia collaborations.
 New President of Coca Cola Company – John Murphy
 The company will transition to 100% recycled PET plastic for Dasani
bottles and clear plastic for Sprite packaging.
 SMARTWATER – a premium water brand by Coca-Cola is the
official beverage partner of FIDE, Chennai and Aquarius is another
imp brand of CC.
 Top two selling beverages – Thumbs Up and Sprite
 Thumbs up has 3 varities - Thums Up, Thums Up Charged, Thums
Up Charged No Sugar.
 Hindustan Coca-Cola Beverages celebrates silver jubilee – 16 th Feb,
2022
 Sprite new campaign – Thand rakh
 The drink's name refers to two of its original ingredients: coca leaves
and kola nuts (a source of caffeine)
 Latest Mazza campaign – Dildaari, Ambassador of Smartwater –
Zendaya,
 Real Magic launches with a new campaign called “One Coke Away
From Each Other.”
 4 Growth Behaviours of HCCB - Inclusivity, empowerment, agility and
curiousity.
 Mazza launches Aam Panna variant.
 Kinley –“Boond boond me visvas” – MS Dhoni
 The vault of formula is located at Atlanta, Georgia.
 Kartik Aaryan – Brand ambassador of Fanta
 For Coca-Cola overall, India is currently the sixth-largest market
 Asa Griggs Candler is the founder of Coca-Cola.
 Coca-Cola came to India in the year 1956
 Company was founded in 1892. And the drink was introduced on 8
may 1886.
 Coca-Cola’s mission statement is “to refresh the world in mind,
body, and spirit, to inspire moments of optimism and happiness
through our brands and actions, and to create value and make a
difference.”
 Asa Candler founded the company. Intially it was invented as a medicine
for nervous system disorders.
 Syrup Concentrate is the only product, Coca cola company produces.
 Mae West bottle - The Coke bottle was once referred to as the
‘hobbleskirt’ bottle because of its distinctive outlines. It was also named
after one of the most famous actresses of the ’30s because It resembled
her curvaceous shape – Mae West.
 The SIX PACK was first designed by coke.
 Fanta, made mainly from beet sugar, whey and apple pomace. It was
invented by Max Keith during World War 2.
 Paramount Pictures was once owned by Coca-Cola.
 There are 10 sugar cubes in a can of Coca Cola.
 May 8 –“Have a coke” national day
 Delicious and Refreshing – First Slogan used to describe coca-cola.
 Coca cola cans were invented for soldiers.
 First advertisement of Coca Cola ran on 29th May 1886.
 Coca Cola was originally developed as an alternative to Morphine.
 2 Countries where Coca cola is not sold – CUBA and North Korea.
 Mexicans drink more coca-cola than any other nation.
 Coca Cola Receives the mac competition in Scotland.
 2 letter symbol for Coca Cola company – KO
 On may 15, 1950 Coca cola became the first consumer product to appear
on the face of TIME MAGAZINE.
 Coca Cola was the first sponspor of the OLYMPICS.
 Arctic Home Campaign – Polar bear symbol by Coca Cola
 In its first IPO, in late 1919, the share price was 40$
 Frank Mason Robinson was the man behind the name and logo of CC.
 Before the world of CC museum, the secret formula was stored at
Suntrust Bank.
 CC was the first drink to consume in Space.
 The CC Bottle is modelled after The Cocoa Pod.
 Cola Wars took place in 1980s.
 I’d like to teach the world to sing was one of their most famous jingle.
 Only 42 bottles were sold in the first year of CC.
 The logo is red because of old tax laws.
 Tab was the first diet soda of Coca Cola.
 St. John the Baptist in Mexico uses Coke during religious ceremonies.
 The Coca cola bottle was first patented in 1915.
 All bottles produced between late 1923 and 1937 carried the
Christmas Day imprint and hence were called Christmas Bottle.
 Robert Woodruff was one of the most imp corporate leaders.
 CC cans were first introduced in 1960 in US after the ear.
 M5 – Magnificient Five – A marketing campaign by CC for
aluminium designs of Contour bottle.
 INDIA – There are total 15 factories across India with 62 different
beverage products.
 HCCB started in India in 1997.
 HCCB factories at Sanand and Goblej won gold award at the India
Green manufacturing challenge and also won Responsible corporate
citizen award.
 Currently (by 2020), around 8 out of 15 factories of HCCB use nearly
50% of energy from renewable & clean sources
 Sanad Factory employs 40% of women workforce.
 Currently (by 2020), around 8 out of 15 factories of HCCB use nearly
50% of energy from renewable & clean sources
 Plastic Lao, Thaila Pao Campaign - By HCCB + UNDP
 Meal for Plastic Campaign – BMC + HCCB
 Coke2Home.com – Website for purchasing coke and other beverages.
 First Marketing Slogan – Drink Coca-Cola and Enjoy it.
 Current Slogan – Real Magic