Pranitha Deverachetty 052. Priyank Kothari 053. Priyanka Mehta 054.

Purvi Todi 055. Raveena Gopalani 056.

 WHY WE CHOSE COCA
COLA?
• Coca-Cola is a leading player in the Indian beverage market with a 60
per cent share in the carbonated soft drinks segment, 36 per cent
share in fruit drinks segment and 33 per cent share in the packaged
water segment
• A brand known by every household
• Interesting marketing stories: trying to unite India and Pakistan,
Marketing Blunder of 1985.
• Coke was well-ahead of its time in the
marketing space, it knew that if it wanted to
earn the affinity of their audience, it needed to
sell not just a product, but an experience. By
linking Cokes brand voice to the concept of
happiness, the company created a timeless
brand.
 INTRODUCTION
The Coca-Cola Company is a multinational beverage corporation headquartered in Atlanta, Georgia,
established on 29th January 1892. The Coca-Cola Company has interests in the manufacturing,
retailing, and marketing of nonalcoholic beverage concentrates and syrups, and alcoholic beverages.
The company produces Coca-Cola, the sugary drink for which it is best known and it also was the first
ever product produced and sold by the company. Now the company also produces and sells other soft
drinks and citrus beverages. With more than 2,800 products available in more than 200 countries, Coca-
Cola is the largest beverage manufacturer and distributor in the world and one of the largest
corporations in the United States.
The drink Coca-Cola was invented in 1866 century by John Stith Pemberton and  was bought out by
businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world
soft-drink market throughout the 20th century. The drink's name refers to two of its original
ingredients: coca leaves, and kola nuts (a source of caffeine). The current 
formula of Coca-Cola remains a trade secret; however, a variety of reported
recipes and experimental recreations have been published. The drink has
inspired imitators and created a whole classification of soft drink: colas.
 Evolution

RAVEENA GOPALANI G056

Real Magic
It does billions in
revenues and is a
Multinational Beverage
Corporation.
 THE MANY PERKS OF WORKING AT
COCA COLA, INDIA
• The company offers competitive pay and motivating benefits which comprises a number of different elements,
such as facilities of medical, accident, life insurance, free health check-ups for employees, loans and advances,
parental leaves for women and men.
• The company has robust wellness programmes, like ‘Active Healthy Living’ policy that encourages people to
take up health programmes like gym, yoga, which is partially reimbursed by the company.
• Coca-Cola India’s ‘Active Well-Being’ programme provides on-site medical health checkups, lifestyle
assessment and counselling services including lifestyle management programmes, de-addiction, stress
management and anxiety management to the employees.
• The company allows 6 months of maternity leave, with managers claiming that Coca Cola, India witnesses a
100% return from leave ratio as six months give female employees enough
flexibility to establish work-life balance.
• Female employees on maternity leave are considered at par with other
employees for promotion, training and developmental opportunities in the
Company. Additionally, the company also provides a 15 day adoption leave for
associates who want to adopt a child.
• The company’s Kids@Work policy allows employees to invite their kids to
work on at least 2 days. 
• Coke, Leo Burnett Chicago and Leo Burnett Sydney unveiled an initiative: “Small
World Machines” aimed at breaking down barriers between India and Pakistan. It
provides a live communications portal through a Coca-Cola vending machine for
Indians and Pakistanis to interact with across country borders.

• The vending machines were placed in two

locations, one in India and another in Pakistan.
People were encouraged to put their differences
aside and complete a friendly task together – wave,
touch hands, draw a peace sign or do a dance – in
order to receive a Coke.
“This year, two countries will show that what unites us is stronger that what
sets us apart and come together to share a Coca-Cola”, says the commercial
launched on YouTube.
CONCLUSION
Coca-Cola is conducting a portfolio rationalization process that will lead to a tailored collection of global, regional and
local brands with the potential for greater growth. It has adopted a multi-layered approach in their vision to be a
total beverage company. Their approach include:
• PORTION CONTROL
Making smaller, more convenient packages for our offerings, starting at 150 ml enabling lower calorie intake per
portion.
• EXPANDING PORTFOLIO
Offering new beverages with enhance benefits of nutrition and hydration. The company’s innovation in 2019 has
moved its Coca-Cola brand into the energy drink market, its Simply Beverages brand into the smoothie and tea
segments, its Smartwater brand into the flavored and sparkling water sector and its Honest Tea brand into the coffee
and chilled tea categories.
• PRODUCT LOCALISATION
Offering beverages which are made from local produce and aptly cater to the local tastes.
They have also been committed to contribute towards the National Nutrition strategy of achieving a ‘Kuposhan Mukt
Bharat’ through an expanding portfolio which addresses the gaps in nutrition.

Comparing it to Pepsico, Both companies are mostly known as beverage giants competing with each other. But what
remains key is the revenue mix of these two companies. Coca-Cola is wholly into beverages ranging from carbonated
soft drinks, coffee, juices, etc. PepsiCo, along with beverages, has a much more diversified business with almost half
of its revenues coming from snacks and food products. As people become more health conscious and move away from
carbonated drinks, Coca-Cola is likely to feel the brunt of this much more as PepsiCo’s food and snacks division will
help it buffer the changing consumer preferences.
THANK YOU!