V he graduated with Economics (Honors)

from Fergusson College,Pune.

V Prahlad Kakkar joined advertising in 1971, as an

Accounts Executive at ASP (Delhi).

V In 1972, he joined the renowned feature

director, Shyam Benegal, as an Asst.

V After training under Shyam Benegal, Manjit Kakar

and Ravi Uppor --> Prahlad Kakkar founded Genesis
Film Productions in 1977
V is a leading Indian ad film director.

V best known for his work on the famous Pepsi TV

commercial with Amitabh Bachchan and Sachin
Tendulkar.

V the founder and main director for Genesis Film

Productions one of Indiaǯs leading production
houses, established in 1977.
V He is renowned for his candid and outspoken
nature.

V An avid scuba diver, in 1995 he setup a scuba-

diving school, along with his wife Mitali Kakar
at Kadmat Island.

V He also runs a coffee shop, 
a

wine bar and restaurant, set up in Mumbai.
V Prahlad Kakar has also been involved in w
w

 
Papa Pancho Dz and DzSarson da Saagadz.
V Has also been guest lecturer in many esteemed Film
and Mass Communication Institutes of the country
like, FTII, Symbiosisetc.
V IIM-A has recently begun h  
  

 
with Prahlad Kakkar as guest
lecturer .
V Has been a highly Y
 
  wfor forums on
Media and Films and for various TV channels like
NDTV, STAR TV, CNBC.
V The time for playing safe is gone, now is the
time to take risks, the world is opening up to you
and will accept you.

V There are  consumersȄone is the consumer

that you see in front [of you], and the other one,
who is your real consumer, is a secret person
hidden inside the consumerǯs mind. The trick lies
in tapping into that aspiration.    
 w     w  

w
 

w

w

V He won 9th Indira Award for Marketing Excellence.

V 1999: received the prestigious Lifetime Achievement

Award from IAAFA for his contribution to
Advertising and Film Art.

V 2003: Genesis was voted the top production house

by Brand Equity in a nationwide survey of agencies.

V 2005: Honour received from the Advertising Club at

the 38th ABBY Awards Bombay, the Distinctive
Recognition Award
V Thank You