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The Promise of 4G

Path to the Converged Home

James C. Brailean, Ph.D.


President, CEO & Co-Founder
PacketVideo Corporation
Beware of Wireless Hype

Mobile Mobile Theoretical Throughput Optimized


Generation Technology Throughput at launch Throughput
2G GSM 14.4kbps 7-9.6kbps
CDMA 64 kbps 10-20kbps
2.5G GPRS 115kbps 25kbps 60kbps

2.75G EDGE 384kbps 36kbps 80kbps

3G W-CDMA 2Mbps 40kbps 200kbps

3.5G HSDPA 2-14Mbps 0.5-1 Mbps ?


What is 4G?

“Of course it is impossible to predict


technology developments and the evolution of
culture and customer needs. 4G in principle
will allow high-quality smooth video
transmission”

Marty Cooper, Inventor of the Cell Phone, CEO ArrayCom


What is 4G?

“4G will make possible pervasive, immediate,


visual interactions that will make for a better,
and more humane, world”
Barry West, President Clearwire Inc.
What is 4G?

“4G to me is not about the next radio link; it is


much more about how you deal with a set of
heterogeneous networks and get bits to and
from the device in the most cost-effective
way”

Paul Jacobs, Chief Executive Officer, Qualcomm


Two Flavors of 4G
Characteristic WiMax (802.16e) LTE (3GPP)

 Core Network All IP Network E-UTRAN moving to IP

Access Technology:
Downlink (DL) OFDM OFDM
 Uplink (UL) OFDM SC-FDMA
Bitrate
DL 75Mbps 100Mbps
UL 25Mbps 50Mbps
Mobility 120Km/H 250Km/H
Handover Optimized Hard Inter-cell Soft

 Legacy 802.16a – 16d GSM/GPRS/EDGE/UMTS

Cell Radius ~5Km ~5Km


Cell Capacity ~200 users ~200 users
Players in the 4G Battle

• WiMax (802.16e) • LTE (3GPP)


Why do we need 4G?

• Mobile Broadband?

• Internet Experience?

• More Humane World?


Current Cellular Network Planning

WAN
MAN
LAN
PAN
PAN LAN MAN WAN

Standard Bluetooth 802.11x HSDPA GSM/Edge


UMTS (3G)
Data Rate <10Mbps 2-54Mbps 0.5-2Mbps 200kbps
(expected)
Mobility Low Medium Medium-High High

Applications Device to Enterprise Broadband Mobile Phones,


Device Network (WiFi) to mobiles PDAs, etc.
Services Will Define 4G
(4G will not define the service)

4G
DVB-H
Edge UMTS
MAN
Mobility

WiFi
Bluetooth

10kbps 100kbps 1Mbps 10Mbps


3G = Video
Current User Experience: Service Silos

Music Mobile
Videos Live
Broadcast

on- Personalized
demand Radio
Video

Full Track Personalization &


Download commerce

Ring-Tones Entertainment
Content
Device Silos & the Triple Play

Music Mobile
Videos Live
Broadcast

on- Personalized
demand Radio
Video

Full Track Personalization &


Download commerce

Ring-Tones Entertainment
Content
4G & the Femto Cell
Connected Home Challenge

IP
Cloud
DMS
DMR

• Servers (DMS)
• Renders (DMR)
Femto • Control Points
(CP)
Highlighted Use Cases Enabled by the
Connected Home
• User selects an internet radio station and pushes it to the
Roku to listen while making dinner in the kitchen. Does this
from a mobile phone.

• Vacation slideshow is pushed to a digital picture frame


located in the living room. Does this from a mobile phone.

• High Def video is sent to playback on the large screen TV in


the den for the kids. This is done from the user’s PC.

Select any Push to the


media right device
The Personalized Connected Home

DMS
IP
Cloud
DMS

DMR

Femto
The Power of 4G
Connecting the Connect Homes

• Grab a video with my mobile, push it to a


friend. The friend renders the video using
their PS3
• Push new photos of the kids to Grandma’s
digital picture frame
• Access any content in my digital locker box
while outside the home
4G Devices?

VS.

Swiss Army Knife Components


Separating Modem from Renderer
(Nokia 4G Concept Designs)
Watch the MIDs

Intel Prototype Gigabyte Prototype


What are the hurdles in front of 4G?

• Technical
– Interoperability (mobile and CE)
– Scalability
• Multi-device
• QoS
– Power consumption
– New industrial designs and user interface (next iPhone)

• Business
– ROI for 3G
– Penetration/Saturation of multimedia vs. other applications
Questions

Tomorrow’s Promise
4G & the
Connected Home

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