THE JOURNEY TO LEADERSHIP

Dealer Opportunities
with Mahindra USA
 THE MAHINDRA STORY

• 1945 Mahindra is formed to assemble

Willy’s jeeps.
• 1963 Mahindra forms a joint venture
with International Harvester to
manufacture tractors and
develops the B275.
 THE MAHINDRA STORY
• 1983 Mahindra becomes the market share leader
in India, world’s largest tractor market.
• 1996 Mahindra forms a joint venture with Ford
Motor Co. to manufacture European passenger
vehicles.
• 2003 Mahindra becomes the first tractor company
outside of Japan to win the Deming Application
Prize for outstanding performance in total quality
management practices
• 2004 Mahindra forms joint venture with Renault
to manufacture cars for the Indian market
 THE MAHINDRA STORY

• TODAY Mahindra & Mahindra and

Mahindra USA are part of the
Mahindra group, a multi-billion
dollar, multi-national corporation
involved in such operations as
auto and tractor manufacturing
to telecommunications.
 THE MAHINDRA STORY

• TODAY Mahindra is the 8th largest

corporation in India.
• TODAY Mahindra ranks among the
largest tractor companies
in the world with over a
million tractors sold.
 THE MAHINDRA STORY

• TODAY Since 1983, Mahindra has been the

number one selling tractor in India,
the largest tractor market in the
world.
 THE MAHINDRA STORY

• Mahindra & Mahindra has highly efficient, modern

manufacturing plants that are ISO 9001 and QS-9000
certified, with an annual production capacity of
110,000 tractors.
• Mahindra was the first tractor company in the world
to receive the Application Prize for Total Quality
Management in all business operations –
the “Nobel Prize of Manufacturing”
• Mahindra exports tractors to 10
countries including the USA, Turkey,
& South Africa.
 MAHINDRA USA, TOMBALL, TEXAS
GROWING TO MEET YOUR NEEDS
Today

1999
Tripled Production Bays
and Loading Facilities
 MAHINDRA USA

• Facilities Expansion
– New parts warehouse tripled space
• Multimillion dollar parts inventory
• Available delivery of parts in 24 hours
– Second assembly and distribution center
• Located in Calhoun, GA
– Third distribution facility
• Located in Red Bluff, CA
 TRACTORS

• Product Quality
– Committed to delivering “ready-to-sell” tractors
– Continually improving product quality
• MUSA final assembly of all tractor shipped set up
• Pre-delivery Inspection (PDI)
• Dynamometer testing
• Road testing further ensuring product quality
2-WD & 4-WD TRACTORS TO MEET YOUR
CUSTOMERS’ REQUIREMENTS

• Will offer a full line of 20-75 HP tractors.

• Including:
– Front End Loaders
– Backhoes
– HST
– Mid-Mount Mowers
– Cabs
MAHINDRA SUPPORT TO THEIR DEALERS

• Special new dealer programs

• Interest-free floor planning
• Tractors shipped assembled and inspected
for immediate sales
• Low rate, non-recourse retail financing
• Unlimited 50/50 co-op advertising
• Specialized marketing assistance in key
markets
MAHINDRA SUPPORT TO THEIR DEALERS

• Parts delivery in 24 hours

• Toll-free parts ordering via telephone
or fax
• No surcharge on emergency and
breakdown orders
• Toll-free phone number for
technical support
MAHINDRA SUPPORT TO THEIR DEALERS

• No charges for literature or other sales

materials
SUCCESS WITH MAHINDRA
Cultivate your Dreams