Presented by

•S. Nithin (211225)

•B. Yashwanth (211255)
INTRODUCTION

• Tata Motors Limited (TML) is India’s largest automobile company and is a

leading global manufacturer of cars, utility vehicles, buses, trucks and
defence vehicles. It is also the world’s 6th biggest commercial vehicle
manufacturer. Incorporated in India in the year 1945, Tata Motors is a part
of the over $100 billion Tata Group founded by Jamsetji Tata in 1868.
Recognised for its world-class quality, originality, engineering and design
excellence, the Company is on the path of shaping the future of mobility in
India.
•Founder: Jehangir
Ratanji Dadabhoy Tata

JRD Tata pioneered civil

aviation in the subcontinent
in 1932. when he launched
Tata Airlines. But that was
only one of many path-
breaking achievements of
JRD, who guided the
destiny of the Tata group for
more than half a century.
 Mission
To be passionate in anticipating and providing the best vehicles and experiences that excite customers globally.

Vision
Most admired by customers, employees, business partners and the shareholders for the experience and value they enjoy for
being with tata motors
Products
• Passenger cars
• Buses
• Trucks
• Military vehicles
• Sports cars
• Vans
 Organisational
structure

• Tata motors has a matrix organizational

structure with both heads of functions
 Human resources
 Heads of vehicle division
Customer client base

Tata Motors targets 12,000 customers through unique customer outreach

program, covering 47 countries and 800 touchpoints.
Growth

1954 2004 2005 2006 2008

 • Tata motors relies heavily on its sales in
India.
• It has faced controversary over developing
the nano.
Challenges • Tata motors now faces stiff competition
from fellow compettitors like Mahindra,
Maruti as well as multinational brands like
Toyota
• Ashok Leyland tata’s biggest competitor in
the Indian heavy commercial vehicle market
Trends in automobile industry
• Digitalisation
• Electric Vehicles
• Telematics
• Vehicle Connectivity
• Scrappage Policy
• India is expected to be
the world's third-largest
automotive market in Scope of
terms of volume by industry
2026 and is currently
valued at $118 billion
Presented by

S.Nithin(211225)
B.Yashwanth
reddy(211255)