WAC

Written Analysis and Communication

Charanpreet Singh
 WAC

Written Analysis and Communication

Objective:

As the name suggests, to learn to analyze and then communicate what

you have analyzed.

You will be assigned a case which will comprise a business situation or

problem.

You have to analyze the said situation and prepare a report that
adheres strictly to the given format and the allowed number of words.

This will be an individual exercise.

 WAC

Written Analysis and Communication

Report Structure

1. Cover page 7. Options

2. Letter of transmittal 8. Criteria

3. Executive Summary 9. Evaluation of options

4. Table of contents 10. Recommendation

5. Situational Analysis 11. Action plan

6. Problem statement 12. Exhibits

(Cover page) (Logo Of Institute)

(Name Of the Institute)

Assignment No________

Name of the Assignment

A report

submitted to

Prof. _________________

In partial fulfillment of the requirements of the course

(Name Of Subject)

On (Date)

By

(Student Name)
LETTER OF TRANSMITTAL

(Name of Company)

Date

To Name of person

From Student Name

Subject:

I am enclosing my report ………..

(STUDENT NAME)
Executive Summary

Word Count: 100 +/- 10% (please mention word count at

the bottom of the page)

State the high-level problem, the situation/ criteria,

recommendation and impact of the recommended action.
Table of contents
SERIAL NO. CONTENTS PAGE NUMBER
Situational Analysis

A summary of the salient points of the case, ending with a brief

description of the over-all problem

Problem Statement

A clear, unambiguous, crisp statement of the actual problem that you

need to address

Options

Bulletised, the various options available to the org. (non-overlapping)

Criteria

These are the business imperatives (revenue/ profitability/ brand

image etc.)

Evaluation of options

The pros and cons of each option that you have listed earlier

Recommendation

Pick the option that you feel is the best bet under the circumstances –
say why in short.

Action plan

Bulletise the set of actions that need to be taken to implement your

recommendation.

No. of words (from Situational analysis to Action plan) – 1000 +/- 10%.
Mention the word count at the bottom of the page
Exhibits

Usually pertain to the Situation analysis part.

Number the exhibits and refer to them in the appropriate part of the
text.

Use exhibits to illustrate the point you are making, or when you feel
that graphical/ tabular representation will draw out the salient points.
Administration

All of you will be given the same case.

It is very easy to see if there has been collaborative effort – both/

multiple parties will lose heavily. Plus the whole purpose of using this
exercise to learn is lost.

Deadline, as the name suggest, is a deadline. You are dead if you don’t
meet the deadline.

Feel free to ask questions