Why Analytics

Which sectors are using / benefiting from

analytics?
List of companies / Organizations using
analytics in India
Analytics Consulting Marketelligent Ecommerce
Companies Modelytics
Evalueserve Amazon
MuSigma EXL Services / Inductis Flipkart
Fractal Analytics Decision Craft Snapdeal
iCreate Chainalytics MakemyTrip
AbsolutData
Manthan Technology / Outsourcing Banking / Insurance
Latentview Analytics HDFC Bank
TEG Analytics Accenture
Dell Axis Bank
Analytics Quotient Yes Bank
Equifax Cognizant
HCL Indusind Bank
ZS Associates HDFC Standard life
The Smart Cube Nokia
Dunhumby American Express
Hansa Cequity Citi Bank
IQR Analytics WNS
Genpact ICICI Bank
KPMG India Barclays
Capgemini Tata Consulting Services
Wipro Aviva Life Insurance
Kruxonomy
SIBIA Analytics Telecom Internet
Simplify360
Crayon Data Airtel Google
Convergytics Vodafone Facebook
Blackrock Idea Yahoo
Aon Hewitt
Mckinsey
What about jobs? Are analytics
jobs increasing by the day?
• The famous McKinsey report quotes a shortfall of up to 190,000 data
scientists and 1.5 Mn data managers in the U.S. alone.
• The shortage obviously increases when you look at the situation across
the globe. Let us add more texture to this.
 A few other trends in analytics industry in
India:
• While Bengaluru & Delhi NCR have traditionally been the hub of analytics in
India, there are new cities like Pune, Hyderabad and Chennai coming up fast.
• In terms of tools, SAS would still dominate the market share as most of the
banks, telecom players and CPG players rely on SAS. However, the start-ups and
consultancies have clearly started focusing on R and Python. So, this might be
up for a change, especially given the trend in the U.S.
• Currently, there are only a limited set of companies working on real Big Data
analytics problem. While Big Data has generated a lot of buzz, most of the job
openings today are focused towards developers as opposed to analysts.
• The industry is going through really tough competition in recruiting the top
talent directly from colleges. This has resulted in a very healthy increase in pay
packages to the best talent from premier institutes.
• In coming times, I expect a lot of action in analytics in the heated e-commerce
space in the country. With the likes of Flipkart and Snapdeal setting up their
own analytics units and Amazon being Amazon, data assets are expected to
create a differentiation in coming times.
Why build a career in Business Analytics?

• According to Harvard Business Review (October 2012

edition), job of a data scientist is the sexiest job of 21st
century.
• According to the McKinsey Global Institute (In a May 2011
report): “By 2018, the United States alone could face a
shortage of 140,000 to 190,000 people with deep analytical
skills as well as 1.5 million managers and analysts with the
know-how to use the analysis of big data to make effective
decisions.”
• Imagine what would be the number across the globe…
Two approaches to build a career:
• Approach 1 – Get hired by a company which trains you (on job /
internal trainings) on the necessary skills.
Some of the companies known for using cutting edge Analytics
(in India) are:
• Technology leaders: Google, Facebook, Linkedin
• Banking, Financial Services and Insurance (BFSI): Capital One,
American Express, ICICI, HDFC
• Telecom companies: Idea, Vodafone, Airtel
• Analytics Consultancies: Fractal, Mu-Sigma, Absolutdata, ZS
Associates
• Approach 2 – Get Business Analytics related
certification:
• For people with work experience, various leading academic institutes
run certification courses. If you have the required experience and
resources, I would recommend the course from ISB.
• For freshers, there are certification courses run by SAS training institute,
Jigsaw Academy (Online), ADSA, Analytics Training Institute. Getting
these certification courses can increase your chances of getting hired in
some of the best companies.
What else can be done?
• Continue reading on the subject
• Attend Industry forums
• Try internships
• Connect to people
• Go through training material available on the web
• Books:
Advanced Analytics Certification: