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  • Brand Management 2018

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    Freddie Didi
    6 views11 pages
    This document discusses brand management and focuses on leveraging secondary brand associations, brand extensions, new product development related to brand extensions, and concluding with brand management strategies. It touches on determining what to manage for a brand and explores opportunities to leverage secondary brand associations and extend the brand through new products and areas while maintaining the core brand identity and values.

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    This document discusses brand management and focuses on leveraging secondary brand associations, brand extensions, new product development related to brand extensions, and concluding with brand management strategies. It touches on determining what to manage for a brand and explores opportunities to leverage secondary brand associations and extend the brand through new products and areas while maintaining the core brand identity and values.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views11 pages

    Brand Management 2018

    Uploaded by

    Freddie Didi
    This document discusses brand management and focuses on leveraging secondary brand associations, brand extensions, new product development related to brand extensions, and concluding with brand management strategies. It touches on determining what to manage for a brand and explores opportunities to leverage secondary brand associations and extend the brand through new products and areas while maintaining the core brand identity and values.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Brand Management

    What we should
    Manage?
    Leverage Secondary Brand
    Association
    Brand Extension
    ?
    ?
    NPD & Brand
    Extension
    The.End

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