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  • Brand Strategy

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    Freddie Didi
    5 views8 pages
    The document discusses brand management strategies for companies. It emphasizes using the 4P and 3P frameworks to understand customers and competitors. Companies should develop brand content, promotions, and marketing tools to support both customer needs and business goals, while differentiating themselves from competitors.

    Original Description:

    Brand Strategy Concept

    Original Title

    BrandStrategy

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    The document discusses brand management strategies for companies. It emphasizes using the 4P and 3P frameworks to understand customers and competitors. Companies should develop brand content, promotions, and marketing tools to support both customer needs and business goals, while differentiating themselves from competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views8 pages

    Brand Strategy

    Uploaded by

    Freddie Didi
    The document discusses brand management strategies for companies. It emphasizes using the 4P and 3P frameworks to understand customers and competitors. Companies should develop brand content, promotions, and marketing tools to support both customer needs and business goals, while differentiating themselves from competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Brand Management

    Customer

    STdP

    Competitor Company
    Customer

    4P + 3P
    Competitor Company
    Customer

    Promotion Mix

    Competitor Company
    Customer

    Competitor Company
    Customer

    Competitor Company
    Customer

    Same Marketing Tools


    Competitor Company
    Customer
    Supports your
    customers
    needs
    p ot
    t S nt
    e e nte
    Sw r co
    fo
    Supports your
    business
    goals
    Brand Content
    Competitor Company
    | 63

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