Channel Presentation

by
Lonestar Media Marketing
 Sahara India Pariwar
• Sahara India Pariwar is the parent company for the
Sahara Channels: Sahara Samay, Sahara One and Filmy.

• Sahara India Pariwar’s success story began in 1978. Starting

with a modest sum of USD 43, the company has become a
frontrunner in Indian entrepreneurship.

• Today Sahara India Pariwar is a major entity on the corporate

scene having an asset base of over USD 10.87 billion and
diversified business interests that include Sahara Hospital,
Sundarbans Project, Araria Jute Project, Public Deposit
Mobilization, Infrastructure & Housing, Media &
Entertainment, Aviation, Consumer Products, Information
Technology, Life Insurance, Mutual Funds, Housing Finance,
Power Project, Computer Manufacturing, Hotel and Caring
Scheme.
 Channel Mission
To provide viewers with the best in television
entertainment with a strong focus on quality
content, innovative programming and strong
distribution.
 Brought to you by
GloboSat Entertainment, LLC.
 About GloboSat
• GloboSat Entertainment L.L.C. is an entertainment and
broadcasting company. Exclusive licensee for North America, UK,
Europe, Australasia, Canada and Africa.

• Producing, licensing and distributing superior quality 

entertainment and sports events for the entire family.

• South Asian Entertainment

– direct to home (DTH)
– cable television (CATV)
– satellite master antenna television (SMAT)
– broadband

• Broadcasting to North America, South America, and the Caribbean

 GloboSat Now
• Distribution rights for 3 major South Asian channels in
North America - Sahara Samay, Sahara One, and Filmy

• In the process of acquiring distribution rights to 3 additional

international channels

• Multicultural marketing

• Event Management

• Mega Sports and Celebrity Events

 Breakdown of Sahara One
• Dramas

• Soap Operas
• Music Videos

• Children's Shows

• Specials:
– Specials on Yoga, Religion,
Astrology and Spirituality.
– Bollywood News, Events,
Happenings, Gossips, etc.
– Special Events Coverage

• Movies
Sahara One’s Top Shows
Shows Made in the USA
Sahara One Channel Availability
United States: Dish Network Channels: 624/797
Part of the Dish Network Mega Pack which is the largest bouquet of it’s kind
available in the US. Programming includes blockbuster movies, serials, music
videos, family-based entertainment, action-packed thrillers, lifestyle programs,
cricket matches and more!

Canada: Rogers Cable – Personal TV Channel: 580

Combined with The NEW ATN Channel, this bouquet provides the best
programming from India's premier Hindi language channels in Canada.
Programming features soap operas, drama serials, movies and a variety of
entertainment including music, star interviews, live shows, dance and game shows
etc.

UK: BskyB Channel: 820

South Asian Television scene in the UK is beyond recognition. Consolidating the
best South Asian channels is the new MAX MIX bouquet featuring everything
from drama, films, news, and sports. Max Mix bouquet is the most unique ints into
kind in UK offering compelling content.

Europe: Globecast WorldTV Channel: 5

A part of the World TV package, the first and only of it’s kind across Europe to
provide over 10 leading South Asian channels all for one low price!

Broadband: JumpTV
A part of the world's leading broadcaster of television over the Internet. JumpTV
delivers its audience news, sports and entertainment content on a real-time basis
 Projections for U.S.
Sahara One Subscribers
• 2005: 60,000 subscribers

• 2006: 80,000 subscribers

• 2007: 100,000 subscribers

• 2008: 1,25,000 subscribers

• 2009: 1,68,000 subscribers

 Marketing Communications
Strategy
• Primary Target Audience
– South Asian Families

• Differentiating Factor
– The One-Stop Entertainment Channel for the
ultimate in family entertainment.
• Tone
– Empowering
– Independent
– Fun and Enlightening
 Inquires

For Inquires related to Advertising with Sahara One,

please call us for a special rate Package:
1-888-414-MEDIA,1-888-414-6334

For Inquires related to Marketing, Special Events or

Sponsorship information, please call:
1-888-414-MEDIA,1-888-414-6334

Rate
30 sec 00.01-08.00 hrs: $75 per Spot
30 sec 08.01-18.00 hrs: $125 per Spot
30 sec 18.01-00.00 hrs: $200 per Spot
 Thank You
Lonestar Media Marketing

Bringing You
The Ultimate
In Quality
Entertainment