14digitalin2017westernasia Wearesocialandhootsuitev001 170126060135

DIG ITAL IN 20 17:
W E STERN A SIA
A S TUDY O F INTERNET, S O CIAL MEDIA, AND MO BILE US E THRO UG HO UT THE REG ION
1
2
COUNTRIES COVERED IN DETAILIN THIS REPORT
5
1 2
16
15
4 10
6
7
8
9
14 3
12 17
13
11
18
01 ARMENIA 07 ISRAEL 13 SAUDI ARABIA
02 AZERBAIJAN 08 JORDAN 14 PALESTINE

03 BAHRAIN 09 KUWAIT 15 SYRIA
04 CYPRUS 10 LEBANON 16 TURKEY
05 GEORGIA 11 OMAN 17 UNITED ARAB
EMIRATES
06 IRAQ 12 QATAR 18 YEMEN
3
ASIAN COUNTRIES BY REGIONAL REPORT
D IG ITAL IN 2 0 17: D IG ITAL IN 2 0 17: D IG ITAL IN 2 0 17: D IG ITAL IN 2 0 17: D IG ITAL IN 2 0 17:
W E S TER N A SIA
A S TUD Y O F INTE RN E T, S O CI A L ME D IA, AN D MO BILE US E THRO UG HO UT THE RE G ION
C ENTR AL A SIA
S O U THER N A SIA
S O U THEA ST A SIA
EA STER N A SIA
1 1 1 1 1
WESTERN ASIA CENTRAL ASIA SOUTHERN ASIA SOUTHEAST ASIA EASTERN

ARMENIA KAZAKHSTAN AFGHANISTAN BRUNEI DARUSSALAM ASIA
CHINA
AZERBAIJAN KYRGYZSTAN BANGLADESH CAMBODIA HONG KONG
BAHRAIN TAJIKISTAN BHUTAN INDONESIA JAPAN
CYPRUS TURKMENISTAN INDIA LAOS MACAU
GEORGIA UZBEKISTAN IRAN MALAYSIA MONGOLIA
IRAQ MALDIVES MYANMAR NORTH
KOREA
ISRAEL NEPAL PHILIPPINES SOUTH
KOREA
JORDAN PAKISTAN SINGAPORE TAIWAN
KUWAIT SRI LANKA THAILAND
LEBANON TIMOR-LESTE
OMAN VIETNAM
PALESTINE
QATAR
SAUDI ARABIA
SYRIA
TURKEY
UNITED ARAB EMIRATES
4
YEMEN
CLICK THE COVER IMAGES BELOW TO ACCESS THE FULLSET
OF RESOURCES IN OUR 2017 GLOBAL DIGITAL REPORTS SUITE
DIGITAL IN 2017 DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17:
G L O BAL O VERVIEW
20 17 D I G ITAL Y E AR BO O K
INTERNET, SO C IAL MEDIA, AND MO BILE DATAFOR 239 C OUNTRIES ARO UND THE WO RLD
NO R THERN AMERIC A
A S TUD Y OF INTE RN E T, S OCI A L MED IA, AN D M OBILE US E TH ROUG H OUT TH E RE G ION
C ENTRAL AMERIC A
THE C ARIBBEAN
S OUTH AMERIC A
W E STERN EURO PE
A C O LLE C TI ON O F IN TE RN E T, S O C IAL ME D IA, AN D MO BI LE D ATA F RO M ARO UN D TH E W O RLD
1 1 1 1 1 1 1
2017 GLOBAL 2017 DIGITAL NORTHERN CENTRAL THE SOUTH WESTER

N
OVERVIEW YEARBOOK AMERICA AMERICA CARIBBEAN AMERICA EUROPE
DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17:
NO R THERN EURO PE
A S TUD Y OF INTE RNE T, S OCI A L ME D IA, AND MOBILE US E THROUG HOUT THE RE G ION
S OUTHERN EURO PE
EASTERN EURO PE
NO R THERN AFRIC A
W E STERN AFRIC A
MIDDLE AFRIC A
EASTERN AFRIC A
1 1 1 1 1 1 1
NORTHERN SOUTHERN EASTERN NORTHERN WESTERN MIDDLE EASTERN

EUROPE EUROPE EUROPE AFRICA AFRICA AFRICA AFRICA
DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17:
S OUTHERN AFRIC A
W E STERN A SIA
C ENTRAL A SIA
S OUTHERN A SIA
S OUTHEAST A SIA
EASTERN A SIA
ANZ & P A C IFIC
1 1 1 1 1 1 1
SOUTHERN WESTERN CENTRAL SOUTHERN SOUTHEAST EASTERN ANZ &

AFRICA ASIA ASIA ASIA ASIA ASIA PACIFIC
5
GLOBALOVERVIEW
6
JAN
2017 GLOBAL DIGITAL SNAPSHOT
KEY STATISTICALINDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIALMEDIAUSERS
TOTAL INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE

POPULATION USERS MEDIAUSERS MOBILE USERS SOCIALUSERS
7.476 3.773 2.789 4.917 2.549

BILLION BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
54% 50% 37% 66% 34%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK;
7 NATIONALREGULATORY AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA.
JAN
2017 ANNUAL GROWTH
YEAR-ON-YEAR CHANGE IN KEY STATISTICALINDICATORS
INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE

USERS MEDIAUSERS MOBILE USERS SOCIALUSERS
+10% +21% +5% +30%

SINCE JAN 2016 SINCE JAN 2016 SINCE FEB 2016 SINCE JAN 2016
+354 MILLION +482 MILLION +222 MILLION +581

MILLION
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK; NATIONALREGULATORY
8 AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITALIN 2016” REPORT.
JAN
2017 DIGITAL USER DISTRIBUTION BY REGION
EACHREGION’S SHARE OF THE WORLD’S POPULATION, GLOBALINTERNETAND SOCIALMEDIAUSERS, AND GLOBALMOBILE CONNECTIONS
EAST EUROPE
6% 7%
WEST EUROPE
NORTH AMERICA 8% 8%
6% 8%
5% 8%
9% 7% EAST ASIA
8% 5% CENTRAL ASIA
22% 33%
MIDDLE EAST 1% <1%
24% 22%
3% 3% 1% 1%
CENTRAL AMERICA
4% 4% SOUTHEAST ASIA
3% 4% SOUTH ASIA
9% 11%
3% 3% 24% 9%
9% 11%
AFRICA 16% 19%
TOTAL POPULATION
16% 6%
SOUTH AMERICA
INTERNET USERS
6% 9% 10% 13% OCEANIA
ACTIVE SOCIAL MEDIA ACCOUNTS
7% 7% 1% 1%
MOBILE CONNECTIONS
1% 1%
SOURCES: POPULATION: UNITED NATIONS; US CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; SOCIAL
9 MEDIA: FACEBOOK, TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; SIMILARWEB; MAIL.RU; DING; WE ARE SOCIALANALYSIS
AND EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; WE ARE SOCIALANALYSIS AND EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA.
JAN
2017 GLOBAL INTERNET USE AND PENETRATION
INTERNETAND MOBILE INTERNETUSER NUMBERS COMPARED TO POPULATION
TOTALNUMBER INTERNET USERS AS A TOTALNUMBER MOBILE INTERNET USERS

OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE AS APERCENTAGE OF
INTERNET USERS TOTALPOPULATION INTERNET USERS THE TOTALPOPULATION
3.773 50% 3.448 46%

BILLION BILLION
SOURCES: UNITEDNATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY
10 AUTHORITIES; TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONS OF ALLTHE ABOVE.
JAN
2017 SHARE OF WEB TRAFFIC BY DEVICE
BASED ONEACHDEVICE’S SHARE OF ALLWEB PAGES SERVED TO WEB BROWSERS
LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES
45% 50% 5% 0.12%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
-20% +30% -5% + 3 3%

11 SOURCES: STATCOUNTER, J ANUARY 2017.
JAN
2017 SOCIAL MEDIA USE
BASED ONTHE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIALMEDIAPLATFORMIN EACHCOUNTRY
TOTALNUMBER ACTIVE SOCIAL USERS TOTALNUMBER ACTIVE MOBILE SOCIAL

OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIALUSERS USERS AS APERCENTAGE
MEDIAUSERS THE TOTALPOPULATION ACCESSING VIAMOBILE OF THE TOTALPOPULATION
2.789 37% 2.549 34%

BILLION BILLION
12 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONOF TNS DATA.
JAN
2017 ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMS
BASED ONTHE MOSTRECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACHPLATFORM, IN MILLIONS
FACEBOOK 1,871
FB MESSENGER 1,000
WHATSAPP 1,000
YOUTUBE 1,000
QQ 877
WECHAT 846
QZONE 632
INSTAGRAM 600
TUMBLR* 550
TWITTER 317
BAIDU 30
TIEBA* 0
SKYPE 30
0
DATA CORRECT TO:
SNAPCHAT** 30 27 JANUARY 2017
0
SINA WEIBO 29
LINKEDIN 106 7 SOCIAL NETWORK
LINE
BBM* 100 217
PINTEREST
TELEGRA M 100 150 MESSENGER/ CHATAPP / VOIP
YY
VIBER* 122
100
VKONTAKTE 90
KAKAOTALK 49
SOURCES: WE ARE SOCIALANALYSIS; LATESTCOMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIASTATEMENTS; REPORTS IN REPUTABLE MEDIA; ALLAS OF J ANUARY 2017.
13 *NOTE: PLATFORMS IDENTIFIEDBY ANASTERISK(*) HAVE NOT PUBLISHEDUPDATEDUSER FIGURES IN THE PAST12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE.
**NOTE: SNAPCHATDOES NOT PUBLISHMONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY BUSINESS INSIDER IN J UNE 2016, BASED ON DAILYACTIVE USERS.
JAN
2017 MOBILE CONNECTIONS BY DEVICE
BASED ONGLOBALSMARTPHONE CONNECTIONS COMPARED TO TOTALGLOBALMOBILE CONNECTIONS
TOTAL GLOBAL CONNECTIONS SHARE OF SMART- PHONE CONNECTIONS SHARE OF FEATURE-

CONNECTIONS USED ONSMART- CONNECTIONS vs. TOTAL USED ONFEATURE- PHONE CONNECTIONS
(ALLDEVICES)* PHONE DEVICES CONNECTIONS PHONE DEVICES vs. TOTALCONNECTIONS
8.05 4.42 55% 3.38 42%

BILLION BILLION BILLION
SOURCES: GSMAINTELLIGENCE, Q4 2016 &Q1 2017; ERICSSONMOBILITY REPORT, NOVEMBER 2016. *NOTE: TOTALGLOBALCONNECTIONS
14 INCLUDE APPROXIMATELY 250 MILLIONMOBILE CONNECTIONS (3.3% OF THE TOTAL) USED BY PCS, TABLETS, AND MOBILE ROUTER DEVICES.
JAN
2017 GLOBAL E-COMMERCE REVENUES
TOTALVALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
NUMBER OF PEOPLE E-COMMERCE PENETRATION TOTALVALUE OF AVERAGE ANNUAL

PURCHASING VIA (NUMBER OF PURCHASERS GLOBALE-COMMERCE E-COMMERCE REVENUE
E-COMMERCE vs. TOTALPOPULATION) MARKETIN 2016 (INUS$) PER USER IN 2016 (IN US$)
1.61 22% $1.915 $1,189

BILLION TRILLION
SOURCES: EXTRAPOLATEDFROMSTATISTADIGITALMARKET OUTLOOK, E-COMMERCE INDUSTRY, J ANUARY 2017; AND DATA

15 FROM EMARKETER. NOTE: PENETRATIONFIGURES REPRESENTPERCENTAGE OF TOTALPOPULATION, REGARDLESS OF AGE.
HOOTSUITE’S PERSPECTIVE: 20 17 TRENDS
Soc ia l c a tc hes up with sea rc h for disc overy. Search is still king for helping consumers research and
evaluate products and services, but social is starting to rival search for discovery, especially among younger
buyers.
Soc ia l c ommerc e shows new promise. Social commerce has been hyped before. However, adoption in
APAC and new features by Instagram and Pinterest makes this an inevitable evolution in consumer behaviour
on social.
Dark soc ia l rising. Fueled by mobile and messaging, dark social is gaining ground. Dark social is critical
for marketers to understand, as if you only track social traffic with traditional web analytics, you’re
drastically underreporting the value that social delivers to your business.
Video ignites socia l a dvertising. Last year, we saw the domination of social video. The next evolution
is to combine the emotional power of social video with the scale and reach of social advertising.
Orga nisa tions turn to c onnec ted workforc es. Organisations are increasingly investing in the online reach
and customer influence of their workforces with employee advocacy, social selling, and digital skills training.
Clic k here to downloa d our 20 17 Soc ia l Media Trends Toolkit to

align your 2017 social strategy with the year’s top social network trends.
16
DIGITAL IN 20 17: WE ARE SOCIAL’S ANALYSIS
With more than half of the world’s population now online, including billions of people using social
platforms, it’s clear that digital and social should be a centra l part of every brand’s toolkit. The top
marketing priority now is to integra te digital marketing and social thinking into everything that
our brands do, from products and services, to creating more compelling digital communication,
and even finding new pricing, distribution, and innovation strategies that take full advantage of
our ever-more connected world. Marketers should explore:
Contextua l rea ch: which websites, platforms, apps, and connected services do your
a udiences use? Which have the greatest relevance to your brand and its a ctivities?
Enga gement: what motivates your audiences to use these digital properties? How can
you use content to inform, educate, or entertain them in ways that will add value to
their lives?
Conversion: how can you take advantage of opportunities like e-commerce and social
selling to help audiences complete their ‘buyer’s journey’, and enjoy your brand’s
benefits wherever and whenever they want?
17
DIGITAL IN 20 17
G LO BAL O VERVIEW
A C O LLEC TION O F INTERNET, SO C IAL MEDIA, AND MO BILE DATA FRO M ARO UND THE WO RLD
CLICK HERE TO READ OUR FULLGLOBAL OVERVIEW REPORT,

TOGETHER WITHOUR IN-DEPTHANALYSIS AND INSIGHTS
18
COUNTRY PROFILES
19
ARMENIA
20
JAN
2017 ARMENIA
ASNAPSHOT OF THE COUNTRY’S KEY DIGITALSTATISTICALINDICATORS
TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIAUSERS SUBSCRIPTIONS SOCIALUSERS
3.03 2.13 1.10 3.66 0.85

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION
63% 70% 36% 121%

:
28%
JAN
2017 ANNUAL DIGITAL GROWTH
YEAR-ON-YEAR CHANGE IN KEY STATISTICALINDICATORS (vs. J ANUARY 2016)
INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIAUSERS SUBSCRIPTIONS SOCIALUSERS
0%
SINCE JAN 2016
+24%SINCE JAN 2016
+0%
SINCE JAN 2016
+25%
SINCE JAN 2016
(UNCHANGED) +210 THOUSAND +2 THOUSAND +170 THOUSAND
JAN

85% 13% 2% 0.02%

-1% +15% -14% +100%

JAN
2017 FACEBOOK USAGE ANALYSIS
ABREAKDOWNOF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIAMOBILE FACEBOOK EACHDAY DECLARED AS FEMALE DECLARED AS MALE
1.10 77% 60% 50% 50%

MILLION
24 SOURCES: EXTRAPOLATIONOF FACEBOOKDATA, J ANUARY 2017.

JAN
2017 MOBILE CONNECTIONS BY TYPE
BASED ONTHE NUMBER OF CELLULAR CONNECTIONS /SUBSCRIPTIONS (NOTE: NOTUNIQUE INDIVIDUALS)
TOTALNUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS APERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTALPOPULATION THATARE PRE-PAID THATARE POST-PAID BROADBAND (3G &4G)
3.66 121% 79% 21% 47%

MILLION
25 SOURCES: GSMAINTELLIGENCE, Q4 2016.

AZERBAIJ AN
26
JAN
2017 AZERBAIJ AN

9.92 7.64 2.10 10.29 1.60

55% 77% 21% 104%

:
16%
JAN

+28% SINCE JAN 2016

+31%SINCE JAN 2016
+11%SINCE JAN 2016
+23%
SINCE JAN 2016
+2 MILLION +500 THOUSAND +984 THOUSAND +300 THOUSAND
JAN

46% 51% 4% 0.02%

-10% +13% -17% 0%

JAN

2.10 76% 38% 31% 69%

MILLION

JAN

10.29 104% 83% 17% 41%

MILLION

BAHRAIN
32
JAN
2017 BAHRAIN

1.41 1.32 1.10 3.39 0.88

:
89% 93% 78% 241% 63%

JAN

+1%
SINCE JAN 2016
+59%SINCE JAN 2016
+30%SINCE JAN 2016
+42%
SINCE JAN 2016
+19 THOUSAND +410 THOUSAND +785 THOUSAND +260 THOUSAND
JAN

33% 64% 3% 0.12%

-24% +23% -38% +100%

JAN

1.10 80% 47% 26% 74%

MILLION

JAN

3.39 241% 80% 20% 62%

MILLION

CYPRUS
38
JAN
2017 CYPRUS

1.18 0.93 0.93 1.67 0.83

67% 79% 79% 141%

:
70%
JAN

+15%SINCE JAN 2016

+58%SINCE JAN 2016
+7%
SINCE JAN 2016
+66%
SINCE JAN 2016
JAN

59% 34% 7% 0.07%

-14% +47% -19% +17%

JAN

930.0 89% 72% 47% 53%

THOUSAND

JAN

1.67 141% 52% 48% 79%

MILLION

GEORGIA
44
JAN
2017 GEORGIA

3.98 2.50 2.20 5.83 1.80

54% 63% 55% 147%

:
45%
JAN

+4%
SINCE JAN 2016
+22%SINCE JAN 2016
-2%
SINCE JAN 2016
+38%
SINCE JAN 2016
+89 THOUSAND +400 THOUSAND -126 THOUSAND +500 THOUSAND
JAN

79% 19% 1% 0.01%

-1% +6% -7% 0%

JAN

2.20 82% 64% 52% 48%

MILLION

JAN

5.83 147% 79% 21% 31%

MILLION

IRAQ
50
JAN
2017 IRAQ

38.10 16.00 16.00 31.95 14.00

URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
70% 42% 42% 84% 37%

JAN

+45% SINCE JAN 2016

+45%SINCE JAN 2016
+8%
SINCE JAN 2016
+43%
SINCE JAN 2016
+5 MILLION +5 MILLION +2 MILLION +4 MILLION
JAN

25% 70% 5% 0.04%

-20% +10% -9% +100%

JAN

16.00 88% 44% 26% 74%

MILLION

JAN

31.95 84% 97% 3% 26%

MILLION

ISRAEL
56
JAN
2017 ISRAEL

8.26 6.51 5.80 10.21 5.10

:
92% 79% 70% 124% 62%

57 NATIONALREGULATORY AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA.
JAN

+10% +32% -1% +31%

+585 THOUSAND +1 MILLION -110 THOUSAND +1 MILLION

JAN
2017 DEVICE USAGE
PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACHKIND OF DEVICE
MOBILE PHONE SMART LAPTOP OR TABLET

(ANY TYPE) PHONE DESKTOP COMPUTER COMPUTER
93% 80% 81% 28%

TELEVISION DEVICE FOR STREAMING E-READER WEARABLE
(ANY KIND) INTERNET CONTENT TO TV DEVICE TECHDEVICE
76% 11% 3% 3%
59 SOURCES: GOOGLE CONSUMER BAROMETER, J ANUARY 2017. FIGURES BASED ONRESPONSES TO ASURVEY. *NOTE: DATAREPRESENTS ADULTRESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATIONONGOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN
2017 INTERNET USERS: DIFFERENT PERSPECTIVES
REPORTS OF THE TOTALNUMBER OF INTERNET USERS FROMDIFFERENTDATAPROVIDERS
INTERNET ITU(INTERNATIONAL INTERNET CIAWORLD

WORLD STATS TELECOMMUNICATIONUNION) LIVE STATS FACTBOOK
5.94 6.51 5.94 6.00

MILLION MILLION MILLION MILLION
60 SOURCES: INTERNETWORLDSTATS; INTERNATIONALTELECOMMUNICATIONUNION(ITU); INTERNETLIVESTATS; CIAWORLD FACTBOOK.

JAN
2017 FREQUENCY OF INTERNET USE
HOW OFTENINTERNETUSERS ACCESS THE INTERNETFOR PERSONALREASONS (ANY DEVICE)
EVERY ATLEASTONCE ATLEASTONCE LESS THANONCE

DAY PER WEEK PER MONTH PER MONTH
1 7 31 ?
93% 5% 2% 0%
61 ONLY; PLEASE SEE THECONSUMER
NOTES AT THE END OF THIS REPORT FORFIGURES
MORE INFORMA TIONONGOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
SOURCES: GOOGLE BAROMETER, J ANUARY 2017. BASED ONRESPONSES TO ASURVEY. NOTE: DATAREPRESENTS ADULTRESPONDENTS
JAN
2017 INTERNET CONNECTIONS: SPEED &DEVICES
AVERAGE INTERNETCONNECTIONSPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOSTOFTENTO ACCESS THE INTERNET
AVERAGE INTERNET AVERAGE INTERNET ACCESS THE INTERNET ACCESS EQUALLY VIA ACCESS THE INTERNET
SPEED VIAFIXED SPEED VIAMOBILE MOSTOFTENVIAA A SMARTPHONE AND MOSTOFTENVIAA
CONNECTIONS CONNECTIONS COMPUTER OR TABLET COMPUTER OR TABLET SMARTPHONE
12,842 7,063 21% 44% 30%

KBPS KBPS
SOURCES: AKAMAI STATE OF THE INTERNETREPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, J ANUARY 2017. FIGURES BASED ONRESPONSES TO ASURVEY.
62 NOTES: DATAREPRESENTS ADULTRESPONDENTS ONLY; PLEASE SEE THE NOTES ATTHE END OF THIS REPORT FOR MORE INFORMATIONONGOOGLE’S
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUMTO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS.
JAN

62% 36% 3% 0.06%

-10% +25% -12% +50%

JAN
2017 WEEKLY ONLINE ACTIVITIES BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENTRESPONDENTS’ SELF-REPORTED ACTIVITY
CHECK VISIT ASOCIAL USE ASEARCH LOOK FOR PRODUCT LISTEN

EMAIL NETWORK ENGINE INFORMATION TO MUSIC
SMARTPHONE: SMARTPHONE: SMARTPHONE: SMARTPHONE: SMARTPHONE:
57% 56% 68% 30% 25%

COMPUTER: COMPUTER: COMPUTER: COMPUTER: COMPUTER:
61% 46% 69% 30% 26%

TABLET: TABLET: TABLET: TABLET: TABLET:
9% 9% 16% 5% 5%
SOURCES: GOOGLE CONSUMER BAROMETER, J ANUARY 2017. FIGURES BASED ONRESPONSES TO ASURVEY. NOTE: DATAREPRESENTS ADULTRESPONDENTS
64 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATIONONGOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN
2017 FREQUENCY OF WATCHING ONLINE VIDEO
HOW OFTENINTERNETUSERS WATCHONLINE VIDEOS (ANY DEVICE)
WATCHONLINE WATCHONLINE WATCHONLINE WATCHONLINE VIDEOS NEVER WATCH

VIDEOS EVERY DAY VIDEOS EVERY WEEK VIDEOS EVERY MONTH LESS THANONCE AMONTH ONLINE VIDEOS
1 7 31 ? X
51% 22% 6% 1% 19%
JAN
2017 HOW INTERNET USERS WATCH TELEVISION
COMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING ‘TELEVISION’ CONTENT
REGULAR RECORDED CATCH-UP / ONLINE CONTENT ONLINE CONTENT

TELEVISION CONTENT ON-DEMAND STREAMED ON STREAMED ON
ON ATVSET ON ATVSET SERVICE ONTVSET ATV SET ANOTHER DEVICE
79% 41% 36% 24% 23%
JAN
2017 SOCIAL MEDIA USE
BASED ONTHE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIALMEDIAPLATFORMIN EACHCOUNTRY
TOTALNUMBER ACTIVE SOCIAL USERS TOTALNUMBER ACTIVE MOBILE SOCIAL

OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIALUSERS USERS AS APERCENTAGE
MEDIAUSERS THE TOTALPOPULATION ACCESSING VIAMOBILE OF THE TOTALPOPULATION
5.80 70% 5.10 62%

MILLION MILLION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
67 EXTRAPOLATIONOF TNS DATA. PENETRATIONFIGURES BASED ONPOPULATIONDATAFROMTHE UNITEDNATIONS AND THE U.S. CENSUS BUREAU.
JAN

5.80 88% 67% 47% 53%

MILLION

JAN

10.21 124% 17% 83% 90%

MILLION

JORDAN
70
JAN
2017 J ORDAN

7.81 5.70 5.40 10.42 4.80

:
84% 73% 69% 133% 61%

JAN

0%
SINCE JAN 2016
+32%SINCE JAN 2016
+4%
SINCE JAN 2016
+33%
SINCE JAN 2016
(UNCHANGED) +1 MILLION +362 THOUSAND +1 MILLION
JAN

41% 57% 2% 0.05%

-8% +7% -10% +67%

JAN

5.40 89% 56% 41% 59%

MILLION

JAN

10.42 133% 90% 10% 53%

MILLION

KUWAIT
76
JAN
2017 KUWAIT

4.05 3.33 3.00 7.78 2.40

:
98% 82% 74% 192% 59%

JAN

+6%
SINCE JAN 2016
+58%SINCE JAN 2016
+3%
SINCE JAN 2016
+41%
SINCE JAN 2016
+182 THOUSAND +1 MILLION +196 THOUSAND +700 THOUSAND
JAN

26% 70% 4% 0.12%

-21% +14% -27% +9%

JAN

3.00 80% 50% 29% 71%

MILLION

JAN

7.78 192% 68% 32% 86%

MILLION

LEBANON
82
JAN
2017 LEBANON

6.01 4.55 3.50 4.48 3.10

:
88% 76% 58% 74% 52%

JAN

+3%
SINCE JAN 2016
+35%SINCE JAN 2016
+3%
SINCE JAN 2016
+35%
SINCE JAN 2016
JAN

43% 53% 4% 0.03%

-1% +1% -9% +50%

JAN

3.50 89% 60% 42% 58%

MILLION

JAN

4.48 74% 81% 19% 77%

MILLION

OMAN
88
JAN
2017 OMAN

4.70 3.48 2.00 6.87 1.60

:
78% 74% 43% 146% 34%

JAN

+9%
SINCE JAN 2016
+67%SINCE JAN 2016
+3%
SINCE JAN 2016
+45%
SINCE JAN 2016
JAN

14% 85% 1% 0.02%

-34% +10% -39% 0%

JAN

2.00 80% 45% 18% 82%

MILLION

JAN

6.87 146% 91% 9% 70%

MILLION

PALESTINE
94
JAN
2017 PALESTINE

4.86 3.01 1.70 3.79 1.40

:
[N/A] 62% 35% 78% 29%

JAN

+18%SINCE JAN 2016

-6%
SINCE JAN 2016
+6%
SINCE JAN 2016
-7%
SINCE JAN 2016
+468 THOUSAND -100 THOUSAND +230 THOUSAND -100 THOUSAND
JAN

62% 36% 2% 0.01%

-8% +19% -21% 0%

JAN

1.70 82% 53% 46% 54%

MILLION

JAN

3.79 78% 89% 11% [N/A]

MILLION

QATAR
100

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DIG ITAL IN 20 17:

01 ARMENIA 07 ISRAEL 13 SAUDI ARABIA

02 AZERBAIJAN 08 JORDAN 14 PALESTINE

WESTERN ASIA CENTRAL ASIA SOUTHERN ASIA SOUTHEAST ASIA EASTERN

A C O LLE C TI ON O F IN TE RN E T, S O C IAL ME D IA, AN D MO BI LE D ATA F RO M ARO UN D TH E W O RLD

2017 GLOBAL 2017 DIGITAL NORTHERN CENTRAL THE SOUTH WESTER

NORTHERN SOUTHERN EASTERN NORTHERN WESTERN MIDDLE EASTERN

SOUTHERN WESTERN CENTRAL SOUTHERN SOUTHEAST EASTERN ANZ &

TOTAL INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE

7.476 3.773 2.789 4.917 2.549

54% 50% 37% 66% 34%

INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE

+10% +21% +5% +30%

+354 MILLION +482 MILLION +222 MILLION +581

TOTALNUMBER INTERNET USERS AS A TOTALNUMBER MOBILE INTERNET USERS

3.773 50% 3.448 46%

LAPTOPS & MOBILE TABLET OTHER

45% 50% 5% 0.12%

-20% +30% -5% + 3 3%

TOTALNUMBER ACTIVE SOCIAL USERS TOTALNUMBER ACTIVE MOBILE SOCIAL

2.789 37% 2.549 34%

TOTAL GLOBAL CONNECTIONS SHARE OF SMART- PHONE CONNECTIONS SHARE OF FEATURE-

8.05 4.42 55% 3.38 42%

NUMBER OF PEOPLE E-COMMERCE PENETRATION TOTALVALUE OF AVERAGE ANNUAL

1.61 22% $1.915 $1,189

SOURCES: EXTRAPOLATEDFROMSTATISTADIGITALMARKET OUTLOOK, E-COMMERCE INDUSTRY, J ANUARY 2017; AND DATA

Clic k here to downloa d our 20 17 Soc ia l Media Trends Toolkit to

CLICK HERE TO READ OUR FULLGLOBAL OVERVIEW REPORT,

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

3.03 2.13 1.10 3.66 0.85

63% 70% 36% 121%

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

(UNCHANGED) +210 THOUSAND +2 THOUSAND +170 THOUSAND

LAPTOPS & MOBILE TABLET OTHER

85% 13% 2% 0.02%

-1% +15% -14% +100%

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

1.10 77% 60% 50% 50%

24 SOURCES: EXTRAPOLATIONOF FACEBOOKDATA, J ANUARY 2017.

TOTALNUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

3.66 121% 79% 21% 47%

25 SOURCES: GSMAINTELLIGENCE, Q4 2016.

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

9.92 7.64 2.10 10.29 1.60

55% 77% 21% 104%

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

+28% SINCE JAN 2016

+2 MILLION +500 THOUSAND +984 THOUSAND +300 THOUSAND

LAPTOPS & MOBILE TABLET OTHER

46% 51% 4% 0.02%

-10% +13% -17% 0%

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

2.10 76% 38% 31% 69%

30 SOURCES: EXTRAPOLATIONOF FACEBOOKDATA, J ANUARY 2017.

TOTALNUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

10.29 104% 83% 17% 41%

31 SOURCES: GSMAINTELLIGENCE, Q4 2016.

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

1.41 1.32 1.10 3.39 0.88

89% 93% 78% 241% 63%

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

+19 THOUSAND +410 THOUSAND +785 THOUSAND +260 THOUSAND

LAPTOPS & MOBILE TABLET OTHER