Yahoo!

Fantasy Football
Online League Management
Josh Fleishman (aka Electric Boogaloo)

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Agenda
 Introductions
 Fantasy Football Overview
 What’s Important
 The Yahoo! Difference
 Online Demo
 Conclusion
 Q&A

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Overview
 WHAT IS IT?
“a fantasy sports game in which participants (called "owners") are arranged into a competitive
league, earning “fantasy points” by using the statistics of real football players. The owners of
each league draft real-life American football players, …filling a roster containing the various
offense or defensive positions on a team. Depending on how well the players on an owner’s
team do in a given week, the team earns Fantasy Points to compete against the other owners in
the league.” - wikipedia

“Fantasy Football is a role-playing game in which middle-class office personnel "fantasize" that
they have retained a team of bondservants from the NFL. Teamowners participate in a virtual
slave trade known as a "draft". According to psychologist Sigmund Freud, "Fantasy Football is a
pandemic which stems from a subconscious desire to dominate other individuals". -
uncyclopedia

 HOW POPULAR IS IT?

"more than 27 million players play fantasy football. They spend an average of nine hours a
week (during football season... playing fantasy football).“ - Colin Cowherd of ESPN

 WHO PLAYS?
“the average fantasy football participant (male, age 22-51, highly educated, average household
income between $75,000-$95,000)”

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Online Management - What Matters?
Lots of choices, so how do you decide?
Ask yourself, what’s important?

Standard league stuff:

 Draft management, Rankings, Message Boards, Player Management, Trades,
Playoffs

Traditional Differentiators:
 Intuitive Interface
 League Experience – Scoring, Avatars, Smack talk, Trophies
 Research – Experts, Timeliness, Video
 Real-time Scoring
 System Availability and Stability
 Cost

Emerging Features:
 Mobile Apps
 Social Integration
 TV Integration

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The Yahoo! Difference
 The original – long history, evolving and
effective interface, stable and reliable
 Top research features – player ranker, buzz,

video shows, expert analysis with valuable

suggestions
 Excellent real-time scoring (Stat Tracker)
 Mobile Apps
 TV Integration
 FREE!

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DEMO

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Conclusion
Yahoo provides:
◦ All the must haves
◦ Exceptional interface
◦ Expert analysis
◦ Superior uptime
◦ Numerous experience enhancements
◦ Again..it’s all Free!

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Thank You

Questions?

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Third Party Reviews

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 PRO CON
CBS Lots of options Overwhelming
website; East to get
lost; “sensory
overload”
ESPN Top analysts System prone to
instabilities
FOX Sports Text and video Negative slant to all
integration; analysis
Informative
NFL.com Easy to use interface, “sluggish and glitch-
good analysis prone”
Yahoo! clone
Few analysts
Yahoo Sports Great interface, highly Advice can be wrong
Source: Digital Trends; Ryan Flemming
customized, large site, 10
Leagues Compared
Category CBS Sportsline ESPN Fleaflicker FOX MyFantasyLeague NFL.com Yahoo!
Drafting              

- Mock drafts Yes Yes Yes - fake people Yes Yes - Free Yes - But not once Yes
- Usability of draft room     Good     season starts?
  Great

Only for Yes - in Custom

Commissioner leagues, not NFL-
-Keepers leagues   Yes     Managed leagues Yes
Yes
Live Scoring Yes Yes Yes Yes Yes Yes (StatTracker)

Mobile Access iPhone app & mobiliPhone app & mobil iPhone Mobile for iPhone Mobile format iPhone / And
e format for other e format mat roid
phones
iPhone app - $4.99
Mobile format is
- Price Free free Free Free $1.99 Free Free
Free to
Commissioner
($179.99 per Free - if not prize
League Price league) eligible Free Free $69.95 - 89.95 per lea Free Free
gue
Site Design   Good Poor   Bad   Great
Andy
Behrens,
Matthew Berry, Eric Brandon
Karabell, Roger Funston,
Dave Richard, Scott Christopher Harris, Rotter, Brad Evans,
White, Jamey Stephania Bell and Mike Scott
FF Experts Eisenberg others   Harmon     Pianowski
-Expert Accuracy Worst Average N/A N/A N/A N/A Great

Source: Fantasy Football Geek Blog

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