Women Entrepreneurship

in
INDIA
 Women entrepreneur

“A Woman Entrepreneur is a
person who accepts
challenging role to meet her
personal needs and become
economically independent”.
 Barriers faced
222
•Lack of 2
Confidence

•Lack of Working Capital

•Socio – cultural barriers

•Market – oriented risks

•Motivational factors

•Knowledge of Business Administration

•Awareness about the Financial Assistance

 Contd...

•Knowledge of Business Administration

•Awareness about the Financial Assistance

•Identifying the Available resources

Why do Women Take-up
Employment?

Push Factors
Death of husband
Divorce
Sudden fall in family income
Permanent inadequacy in income of the family
Pull Factors
Women’s desire to evaluate their talent
To utilize their free time or education
Need and perception of Women’s Liberation, Equity etc.
To gain recognition, importance and social status.
To get economic independence
Categories of Women Entrepreneurs
in Practice in India
First Category
Established in big cities
Having higher level technical & professional
qualifications
Non traditional Items
Sound financial positions
Second Category
Established in cities and towns
Having sufficient education
Both traditional and non traditional items
Undertaking women services-kindergarten, crèches,
beauty parlors, health clinic etc.
(Contd.)
Third Category
Illiterate women
Financially week
Involved in family business such as Agriculture,
Horticulture, Animal Husbandry, Dairy, Fisheries, Agro
Forestry, Handloom, etc.
Mahila Griha Udyog Lijjat Papad
Lijjat papad was the brain child of seven
semi-literate Gujarati housewives from Mumbai.
The seven women were Jaswantiben Jamnadas Popat,
Parvatiben Ramdas Thodani, Ujamben Narandas Kundalia,
Banuben. N. Tanna, Laguben Amritlar Gokani, Jayaben V.
Vithalani.
Skill they used was cooking.
Women borrowed Rs 80 from Chaganlal Karamsi Parekh, a
member of the Servants of India Society and a social worker. .
On March 15, 1959, they gathered on the terrace of their
building and started with the production of 4 packets of Papads.
They started selling the papads to a known merchant in
Bhuleshwar.
Got publicity through word of mouth
The first branch outside Maharashtra was
established at Valod, Gujarat in 1968
Lijjat started taking part in several trade fairs and exhibitions,
which improve its sales and made the brand name "Lijjat"
well-known among the people.
The advertising undertaken through the newspapers,
television and radio.
In the 1980s and 1990s Lijjat started exporting its products
with the help of merchant importers in the United Kingdom,
the United States, the Middle East, Singapore, the Netherlands
Thailand, and other countries.
In 2002, Lijjat had a turnover of Rs 3 billion and exports worth
Rs.100 million.
Lijjat marks its 50th year of existence on March 15, 2009.
Shahnaz
Hussain Vandana Luthra

Ekta Kapoor
 Shahnaz Hussain
Shahnaz Hussain Herbals is one of the
largest manufacturers of herbal products in the world
She studied Ayurveda
Established her first beauty salon in India.
She made use of Ayurvedic products that are absolutely safe on
the human body.
First Indian whose goods were retailed in western markets:
The Galeries Lafayette in Paris
Selfridges in London
Blomingdales in New York
Sultan Sores in the Middle East
 VANDANA LUTHRA
Founder and proprietor of VLCC
(Vandana Luthra’s Curls & Curves).
Graduated from Delhi University in nutrition and
cosmetology in Germany.
Ms. Luthra took a series of specialized courses and modules in
beauty care, fitness, food and nutrition and skin care in
London, Munich and Paris.
 She returned to her middle-class home in New Delhi, and
started a neighborhood beauty parlor.
It was an instant success, and it emboldened her
Ekta Kapoor
Most dynamic young achievers
in the country today.
Creative Director of Balaji Telefilms
“Queen of Indian television industry”
“saas-bahu” serials
Revolutionised the TV-viewing habits of the entire middle
class
Her family wanted her to enrol in an MBA program.

Her only interest was watching television

Contd…

On completing her higher secondary education, she joined

FAR Productions, an advertising agency, and worked as an

assistant model coordinator .
Then with the advice and financial help of her father Ekta

started off with her own business of TV-serial production

by the name of Balaji Creations.
After great hard work she became successful in creating the

serial Hum Paanch .

 Television Productions  Film Productions

 Kahaani Ghar Ghar Kii  Koi Aap Sa (2005)

 Kahiin To Hoga  Kyaa Kool Hai Hum (2005)
 Karam Apnaa Apnaa  Krishna Cottage (2004)
 Kasamh Se  Kucch To Hai (2003) ... aka
 kutumb There Must Be Something
 Kasautii Zindagii Kay (International: English title)
  Kyo Kii... Main Jhuth Nahin
Kyunki Saas Bhi Kabhi Bahu Thi
Bolta (2001)
 Kkusum
 Shootout At Lokhandwala
(2007)
 Mission Istanbul (2008)
Thank
you