Strategic Management

Berjaya Corporation Berhad

Shaminy Suresh
Hemahvathi Kannadason
Sunoshini Dhanabalan
What is
A method or plan chosen to bring about a desired future

A plan of action designed to achieve a long-term or overall aim.

strategy?
Henry Mintzberg
Operational Effectiveness Is Not Strategy
• Total quality management
• Benchmarking
• Time-based competition
• Outsourcing
Improve the operational
effectiveness of a
• Partnering company but fail to
provide the company with
• Reengineering sustainable profitability.

The root cause of the problem seems to

be failure of management to distinguish
between operational effectiveness and
strategy: Management tools have taken
the place of strategy.
 Operational Effectiveness:
Necessary but Not Sufficient

• Operational
Effectiveness
• Strategy
Performing similar
activities better than Performing
rivals perform them. different activities
Operational effectiveness from rivals’ or
includes but is not limited performing similar
to efficiency. It refers to activities in
many practices that allow different ways.
a company to better
utilize its inputs.
 Strategic management

Is the continuous planning,

monitoring, analysis and assessment
of all that is necessary for an
organization to meet its goals and
objectives
• Berjaya Corporation Berhad is one of the most diversified conglomerates in Malaysia and is
headed by Tan Sri Dato' Seri Vincent Tan Chee Yioun.
• The group's main activities includes - Property Investment & Development
- Gaming & Lottery Management and Vacation Time Share
- Travel, Hotels &Resorts Development & Management.
• Today, Berjaya Group is a major Malaysian conglomerate with an annual revenue in excess of
RM2.93billion.
• Through a series of acquisitions, organic growth and the entrepreneurial leadership of Tan SriDato'
Seri Vincent Tan, Berjaya Group today has a total employee of over 17,000, and is engaged in a
variety of core activities.
Main companies under Berjaya Corporation listed on Bursa Malaysia Securities
Berhad are:
• * Berjaya Land Berhad
• * Berjaya Capital Berhad
• * Berjaya Sports Toto Berhad
• * Berjaya Media Berhad
• * Cosway Corporation Berhad
• * Dunham-Bush (Malaysia) Bhd