BUSINESS PLAN

PERTECNICA ENGINEERING LLP

India’s first corporate and online training platform
CHRONOLOGY -PERTECNICA ENGINEERING

 YEAR OF ESTABLISHMENT : 2012 DECEMBER OPERATED UNDER PHANS4 CONSULTING PVT LTD
A/C (WITH BRAND NAME PERTECNICA ENGINEERING)
 NEW COMPANY FORMATION: PERTECNICA ENGINEERING LLP : APRIL 2017
 WEBSITE URL: WWW.PERTECNICA.IN
 BUSINESS MODEL: CLASS ROOM TRAINING TO FRESH GRADUATE ENGINEERS AT HYDERABAD
LOCATION (2013 TO TILL DATE)
 PROGRAMS CONDUCTED :3 MONTHS & 6 MONTHS FULL TIME CLASS ROOM TRAINING
 *(TRAINED AROUND 500 STUDENTS)
 CORPORATE TRAININGS: SUBMITTED PROPOSALS WORTH OF RS.30 MILLION BUT
UNSUCCESSFUL IN BIDDINGS( CONDUCTED FEW ONE DAY PROGRAMS IN 2018)
 ONLINE TRAINING: DEVELOPING THE MODULES AND LEARNING MANAGEMENT PLATFORM
(EXPECTED LAUNCH BY DEC 2018) WWW.PERTECNICA.COM
CLASS ROOM TRAINING –WEBSITE SNAPSHOT
CURRENT TRAINING PROGRAMS

S.NO COURSE DURATION (DAYS) FEE (INR)

1 CERTIFIED OIL & GAS ENGINEER 180 60,000

2 CONSTRUCTION PROJECT MANAGEMENT 180 60,000

3 LOGISTICS & SUPPLY-CHAIN MANAGEMENT 180 60,000

4 POWER PLANT TRAINING 90 36,000

5 PLANT AUTOMATION TRAINING 90 36,000

6 BUILDING CONSTRUCTION TRAINING 90 36,000

7 CERTIFIED PIPING ENGINEER 90 36,000

COMPANY PERFORMANCE

REVENUE (LAKHS)

2019-20 60

2018-19 30

2017-18 28

2016-17 48 REVENUE (LAKHS)

Linear (REVENUE (LAKHS))
2015-16 21

2014-15 11

2013-14 2

0 10 20 30 40 50 60 70
SUCCESS FACTORS

 FIRST TO LAUNCH THE COURSES FOR CORE ENGINEERING GRADUATES IN INDIA

 QUICK TO LAUNCH COURSES AS PER MARKET REQUIREMENT

 ONLY INSTITUTE WHICH IS PROVIDING COURSES ACROSS ENGINEERING DISCPLINES

 ESTABLISHED AS ALL INDIA INSTITUTE IN THE SECOND YEAR OF OPERATIONS

 ABLE TO ATTRACT STUDENTS FROM MIDDLE EAST & AFRICA

 GOOD NO. OF STUDENT SUCCESS STORIES

 WELL DESIGNED WEBSITE

 EFFECTIVE MARKETING CAMPAIGNS WITH LIMITED BUDGET

 PLACED ON NO.ONE SPOT OF GOOGLE RANKINGS FOR POPULAR KEYWORDS

CHALLENGES

 LOST ‘TOP SPOT ‘POSITION ON GOOGLE DUE TO CHANGE IN ALGORITHM

 CONVENTIONAL MARKETING CAMPAIGNS WERE INEFCTIVE
 CASH CRUNCH
 NOT ABLE TO EXPAND SEO TEAM DUE TO BUDGET CONSTRAINTS
 MIDDEL-EAST JOB MARKET IS DOWN – NO TAKERS FOR OIL& GAS COURSES
 INDIAN JOB MARKET IS YET TO RECOVER
 STUDENTS ARE ASKING FOR LOW COST COURSES
 LODGING & BOARDING EXPENSES ARE EQUAL OR MORE THAN TUTION FEE
 NOT ABLE TO CATER TO WORKING EXECUTIVES DUE TO LIMITATIONS IN PRESENCE
 NOT ABLE TO PENETRATE TO COLLEGE STUDENTS DUE TO LACK OF TEAM
 THIRD PART ACCREDATIONS FOR CERTIFICATES ARE COSTLY
 CORPORATE TRAINING – NOT ABLE TO BUILD BRAND DUE TO BUDGET CONSTRAINTS
 COURSES WITH INDUSTRY INTERNSHIPS ARE PREFERED
OPPORTUNITIES

STUDENTS AND GRADUATES MARKET

 TO BECOME NO.1 E-LEARNING COMPANY IN INDIA WITH JOB ORIENTED PROGRAMS

EXECUTIVE EDUCATION MARKET

 TO BECOME NO.1 IN EXECUTIVE EDUCATION FOR WORKING PROFESSIONALS

CORPORATE TRAINING MARKET

 TO BECOME NO.1 IN CORPORATE TRAINING

STRATEGY

 LAUNCH ONLINE TRAINING MODULE WITH INTERACTIVE LEARNING PROCESS

 MAKE BEST IN CLASS LEARNING MODULES WITH GRAPHICS , 3D IMAGES &HD VIDEOS

 BUILD COURSES AS PER INDUSTRY REQUIREMENTS

 BUILD STRONG SEARCH ENGINE OPTIMISATION TEAM TO PUSH THE PAGE RANKINGS

 JOINT CERTIFICATION PROGRAMS WITH COLLEGES & UNIVERSITIES

 DEDICATED CELL FOR INDUSTRY INTERNSHIPS AND PLACEMENT ASSISTANCE

 JOINT MARKETING OF INTERNATIONAL ACCREDITED PROGRAMS AND CERTIFICATIONS

 PAN INDIA FRANCHISE NETWORK FOR CONDUCTING COURSES OFFLINE (MARKETING)

 STRONG BRAND BUILDING WITH INDUSTRY AND WORKING PROFESSIONALS

 INCOME STATEMENT (ESTIMATE)

2019 2020 2021 2022 2023

Expenses per month

Office (salaries+rent+others) 250,000

Marketing expenses 100,000

software licenses fee 15,000

Total expenses 365,000

Revenues expected per month
A-From online learning
No of students 10
Average fee per student 20,000

Revenue 200,000
B-Revenue expected from class room training
No.of students 5

Average fee per student 30,000

Revenue 150,000
C-Revenue expected from corporate training
No.of days of trainings 4

Average fee per day 20,000

Revenue 80,000

Total revenue expected (A+B+C)430,000

Gross profit 65,000

TEAM

S.NO NAME AGE QUALIFICATION ROLE

1 PRASANTH VENKATESH 43 PGDBA CEO

2 ADITYA 41 B.Sc ,BL WEBSITE DEVELOPMENT

+SEO+LEGAL
3 PRANAY KARTHIK 26 B.Tech CIVIL MODULE DESIGN &
DEVELOPMENT +BD
4 RAJA SUMAN 30 B.E CHEM MODULE DEVELOPMENT

5 HARI SRINIVAS 24 B.Tech MECH MODULE DEVELOPMENT

+ADMIN
6 NAGA RAM(TRAINEE) 24 B.Tech MECH 3D DESIGN ENGINEER FOR
MODULES
7 SIDDHARTHA(TRAINEE) 26 B.Tech MECH TECHNICAL CONTENT WRITER