PROJECT

CARMEN OPERA
 INTRODUCTION
• Carmen is a very famous opera by a French composer named Georges Bizet.
It is based on a story by the French writer Prosper Merimée. Carmen is a
Spanish gypsy girl who is working in a factory when the story opens.
• Carmen is so good that it couldn't have been a sport
• Its technical perfection. melodic invention, and dramatic impact could only
come from a genius
• Bizet took to his grave at least a dozen unwritten masterpieces
CARMEN
OPERA

This Photo by Unknown author is licensed under CC BY-SA.

THE COMPOSER: GEORGES BIZET
Georges Bizet (1838 – 1875) was born Alexandre-César- Léopold Bizet
in Paris, France, the son of two musicians. His
father taught singing, his mother was a gifted pianist, and his own
musical talents were evident at a very early age. Just weeks shy of his
10th birthday, the young Bizet was admitted to the Paris Conservatoire
where he won a succession of prizes. He later won awards for his skills
as a pianist, and in 1857, he received the coveted Prix de Rome,
awarded for his cantata Clovis et Clotilde. The Prix de Rome, was
awarded to musicians, painters, sculptors, or architects, and the winner
received a five- year state pension and traditionally spent two years in
Rome advancing their craft. Bizet would spend three years in Italy, and
those years would be the only extensive time that he would spend
outside of Paris in his brief life.
 THE
COMPOSER

• 
GEORGES

BIZET

This Photo by Unknown author is licensed under CC BY-SA.

THE LIBRETTISTS:
LUDOVIC HALÉVY AND HENRI MEILHAC
Ludovic Halévy and Henri Meilhac enjoyed a long and
successful partnership, writing together for the stage for more
than twenty years. As students, both attended the Lycée
Louis-le-Grand (the same elite
educational institution that boasts among its scolars Molière,
Voltaire, Victor Hugo, Jean-Paul Sartre, Edgar Degas, and
many others) but they did not know one another until later in
life. In fact, it it is said that the two met on the steps of a
theatre. In comparing Meilhac and Halévy, the Encyclopedia
Britannica notes:
THE NOVELIST: PROSPER MÉRIMÉE
Prosper Mérimée, a French dramatist, archeologist, historian,
and author, was born in Paris in 1803. He studied law, as well
as Greek, Spanish, English, and Russian, and was one of
the first French interpreters of Russian literature, bringing the
works of Pushkin and Gogol to France. Mérimée loved
mysticism, history, and the unusual, and his short stories and
novellas reflect these themes.
 MARKET PLANNING

• In order to set your event marketing campaign on the

correct route you have to conduct a thorough analysis of
your event concept and answer the 5 questions – The 5
Ws of marketing
 1. WHY

• We have to open our promotional message with

attendance encouragement. This element is often omitted
in advertisement, instead providing the audience with the
information on time and location of the event.
 2. WHO

• The second W concentrates on your target audience. It is

essential for the target marketing and the budget to
determine and address your target audience in the most
appropriate and compelling way.
• Knowing your audience is the crucialdeterminant of the
event‟s successful outcome.
 3. WHEN
• A professional management team should always remember that
timing is everything. In the event planning process special
attention needs to be paid to the needs, schedules and patterns of
the target market. Timing will have direct influence on the
attendance and all aspects should be taken into account. A
concert can take place any time of the week, however, generally,
weekend shows always enjoy bigger attendance
 4. WHERE
• The 4th W determines one of the key assets in the event
promotion – location. Concert venues are often ranked according
to their accessibility and sound quality. If the venue you have
chosen for your event is historically plagued with sound problems
and has a faulty sound system, a number of the potential
attendees would rather wait for next time and a better location.
 5. WHAT
• Every event should be presented to the public as unique, offering
an opportunity to see and experience something new and exciting.
Always emphasize the benefits the consumer will get by attending
the event.
• We already decided what we going to organize—THE CARMEN
OPERA
• So we do not worry about what
 MARKETING

• Marketing and communication account for a bigpart of the

event‟s successful outcome. Tastes of the target market
determine theevent‟s existence, and conveying the event‟s core
message to the market determinesthe turnout. It is by the
appropriate usage of various means of communication that the
organizing team can reach their target audience and influence
them to attend the event. This communication should always
emphasize the unique nature of the event and the benefits the
potential attendee will receive by being present there.
 SOURCES OF MARKETING
• Planned messages (press releases, advertisement, ticket agencies, websites –
all the promotion that can be planned);
• Unplanned messages(positive or negative opinions stemming from the word
of mouth, media coverage or other sources);
• Product messages(information about the event–prices ,lineup, location)
• Service messages(the nature of contact with the event staff, quality of
support services).
 ADVERTISING AND PROMOTION

• Advertising is any form of non-personal promotion that

has numerous channels to reach its audience: radio,
television, newspapers and magazines, websites,
billboards, buses, bus stops, taxis, etc.
 WEB PAGES
• An event webpage is another tool for integrated marketing
communication.
• The actual creation of a website is usually outsourced to a
professional designer; however, the event management team must
brief the designer about their needs and targets.
• Once the website is ready, it can be launched into Internet by
obtaining a domain name. The name should have some of the
keywords related to your event, so that the customers could easily
find it with the help of search engines
 LOCATION( THEATRE)
• Selecting an appropriate location for an event is one of the factors
that contribute tothe event‟s successful outcome. When an easily
accessible or centrally located venue ispromoted with the event, it
can increase the attendance. Transportation is one of the main
aspects to take note of, as the event organizing team must ensure
that the customers are able to get to the venue easily, using their
typical mode of transportation.
 RENT A THEATRE

We select the sony centre for performing arts .

it is a major performing arts venue in toronto.
And it is the country's largest soft-seat theatre
CAPACITY- 3191
 SONY THEATRE

• SPACE= 4000SQ.FT • EQUIPMENT=

• DAILY RATE= $10000 +HST
• REHEARSAL HALL=
• DAILY RATE= $1500
• BOX OFFICE SET UP= $250
• PARKING = STREET PARKING,PAID
GARAGE PARKING
• 1.LIGHTING
• 2.FURNITURE
• 3.INSTRUMENTS AND ACCESSORIES
• 4.AUDIO AND VIDEO EQUIPMENT
 BUDGET

THEATRE COST TYPE OF COST

ROOMS AND HALL RENT $15000
FURNITURE RENTALS $1000
EQUIPMENT $3000
DECORATIONS $2000
TOTAL $21000
 FOODS AND BEVERAGES

REFRESHMENTS COST TYPE OF EXPENSE

FOOD $4000
DRINKS $2000
OTHER $1000
TOTAL $7000
 PROGRAM

PROGRAM COST TYPE OF COST

PRESENTERS $5000
SINGERS $20000
ACTORS $15000
TRAVEL COST $1000
ACCOMMODATION COST $2000
TOTAL $43000
 PROMOTION

PROMOTION COST TYPE OF COST

ADVERTISING $5000
WEB DEVELOPMENT $2000
SPECIAL OFFERS AND $1000
GIVEAWAYS
TOTAL $8000
 MISCELLANEOUS

MISCELLANEOUS COST TYPE OF COST

COSTUMES $4000
STATIONARY $3000
TRAVEL COST $2000
TOTAL $9000
 TIME MANAGEMENT
• Time Management is essentially the ability to organize and plan
the time spent on activities . The result of good time
management is increased effectiveness and productivity. It is a
key aspect of project management and involves skills such as
planning, setting goals and prioritizing for a better performance.
1. EXAMINE FEASIBILITY OF 6 MONTH AGO
STAGING THE EVENT
2. BID THE EVENT 5 MONTH AGO
3. FORM ORGANIZING 4 MONTH AGO
COMMITEE
4. RENT A VENUE 4 MONTH AGO
5. EXAMINE THE RESOURCES 3 MONTH AGO
NEEDED
6. DEVELOP A DETAILED 3 MONTH AGO
EVENT MANAGEMENT PLAN
7. OBTAIN EQUIPMENT 1 MONTH AGO
8. BOOK CATERERS 1 MONTH AGO
9. PRINT PROMOTIONAL 2 MONTH AGO
MATERIAL
10. REQURIT AND TRAIN HR 15 DAYS AGO
11. COMMENSE MEDIA 20 DAYS AGO

12. CHECK VENUE FACILITIES 15 DAYS AGO

13. TRANSPORT EQUIPMENT TO A WEEK AGO

VENUE

14. SETUP THE VENUE 4 DAYS AGO

 Administration Clerks Media
Announcers Medical Team
Caterers Merchandisers
Cleaners Parking attendants
Court Managers Police

HUMAN Dignitaries Actors and singers

Electronic Equipment Security Officers
RESOURSES Technician
Groundsmen Sponsor Representatives
Interpreters Ticket Collectors
Linesmen Costume designers
Marketing and Promotion Team orchestra
Marshals decoraters