XAVIER UNIVERSITY GRADUATE SCHOOL

SCHOOL OF BUSINESS AND MANAGEMENT

CAGAYAN DE ORO CITY

Subject Number: MBA 229

Description: Project Management

EMMANUEL A. ALON FRANZ PHILIP T. DOBLUIS ANA KATHRINA B. MANERE

LUCILLE THERESE C. MARCERA DEO MARTIN P. PLAZA

FUND RAISING EVENT: CONCERT FOR A CAUSE FOR THE BADJAO

COMMUNITY IN TAMBACAN, ILIGAN CITY
A Project Proposal

Professor: DR. ZENAIDA G. GERSANA

16 February 2019
 FUND RAISING EVENT PROJECT PROPOSAL

Project Name: Concert for a Cause: For the Badjao Community in Tambacan,
Iligan City
Date of Event: 4th March 2019
Proposed Venue: Mindanao State University –Iligan Institute of Technology (MSU-
IIT) Gymnasium, A. Bonifacio Avenue, Iligan City
Project Management: XU-MBA Batch 2019 in Partnership with Kiwanis Club of Met-
ropolitan Iligan

1. PURPOSE

The purpose of this document is to provide a brief overview of the plan to stage a
fundraising event in the form of a “Concert for a Cause.” XU-MBA Batch 2019 seeks
assistance to augment for the construction of community bath and toilet facility and social
hall in the Badjao Community, Tambacan, Iligan City. The Kiwanis Club of Metropolitan
Iligan supports the cause of XU-MBA Batch 2019 by inviting sponsors for the event,
distributing concert tickets, and securing permits for the said concert.

2. STRATEGIC OBJECTIVE

Our objective is to promote the importance of good hygiene. It is an important barrier

to many infectious diseases, including the fecal–oral diseases, and it promotes better health
and well-being. The project to be augmented with concert proceeds is made in concurrence
with the local government’s projects in improving the water supply and sanitation to achieve
the greatest health benefits. Moreover, the construction of the social hall will be beneficial to
the community’s assemblies, events, and other activities promoting social and economic
development.

The City Health Office and the barangay concerned will be interviewed for
information related to the demographics, health issues especially related to hygiene, and
other major social issues of the Badjao Community.

The upcoming concert for a cause will hopefully help in boosting funds for the
realization of this project that shall benefit an estimated forty (40) families.

3. DISCUSSION (OBJECTIVES)

In order to reach the above mentioned objective, we have planned an event that will
provide entertainment to the general public, at the same time, to gather funds to augment the
construction of the bath and toilet facility and social hall. We believe that with the success of
the concert, the Badjao community will be able to benefit thus improving their quality of life.
 3.1.1 Entertainment

Local artists such as Ben & Ben,

Allan K, and Jonalyn Viray will be
performing in the concert to serenade and
to entertain us- an entertaining mix of pop,
comedy, and soul.

Allan K

3.2.2 The Event

The event will be a platform of raising funds and creating

awareness of what Badjao community is Also, local businesses will be
selling food and drinks near the entrance of the gymnasium. Cultural dance
and presentation of Badjao community will also be presented.

4. ACTIVITIES – PROJECT SCOPE

Art & Culture

In order to host a successful event, we need support from our identified sponsors in:
● Rent and promotion of their merchandise;
● Purchase and support on items sold at the event;
● Pre-ordering of prescribed tickets for accreditation; and
● Community will be coming in numbers to support the event at a price.

5. WORKING COMMITTEES AND RESPONSIBILITIES

Promotion, Sales and Registration Committee

This committee shall be responsible for looking for media partners in promoting the
event. An example of an excellent partner is Globe Communications who can print banners
and poster for free to promote the concert. They shall also be responsible in crafting a request
letter to the Bureau of Internal Revenue (BIR) to request for an authority to print citing that
the event will be for a good cause so that the event will be tax-free. Said authority shall then
be reflected on the tickets that the Promotion and Sales Committee will be responsible in
reproduction thereof.

This committee shall also be responsible for reaching out to possible sponsors as well
as ensuring that the tickets for the concert are sold. Tickets are priced in Php 1,000, Php 700,
and Php 500. There will be a VIP ticket for the sponsors.

Finally, they shall be responsible for the checking of the tickets as concert goers pass
by the entrance of the venue.
Venue and Equipment Committee

This committee shall be responsible for communicating to the venue owners the
intent of the group to rent the venue on a particular date.

They shall be responsible for subdividing the venue and coordinating with the
Promotion and Sales Committee as to the number of tickets that they plan to sell in order to
arrange the number of seats available for a particular area.

Also, they shall ensure that there will barriers installed so that concertgoers cannot
jump from one section to another. They shall also contact the Security Committee to provide
personnel to prevent people to jump from a lower paying section to a higher paying section.

Finally, they shall see to it that the stage is well presented and fitting before the start
of the event.

Performers Committee

They shall be in charge in contacting the

managers of the proposed artists and ensuring that the
artists are free on the day of the concert and prepare the
contracts with the artists.

They shall also prepare the accommodation,

transportation and other requests of the artists and
coordinate with the Food Committee for the food and
drinks that the artists will need.
Jona

Security Committee

They shall coordinate with Iligan

City Government officials and employees
(i.e. police, fire, Paramedics, Disaster-Waste
Management and City Health Services) to
ensure that the event shall be free from harm
or violence. They shall also provide
personnel to ensure the security of the artists
and VIPs, as well as the Badjaos and hosts of
the event. Ben and Ben

Food Committee
 This committee chooses and provides the main entrée and drinks (coffee, tea, water)
for the event, seek for price quotations for various caterers and would select based on the
prices offered and quality of food served, and ensure that the food served is new and would
reach to its participants.

Program Committee

This committee shapes and selects the program content for the event. They also
contact potential speakers to make arrangements create promotional materials describing the
purpose of the event. They will also coordinate with the speakers and the meeting location to
ensure all equipment, food and other needs are met. Lastly, they review all preparations to
ensure that it will run smoothly and assess program evaluation forms to plan future events.

6. LIST OF MATERIALS AND EQUIPMENT NEEDED

ITEMS UNITS COST

Venue Rental: MSU-IIT Gym 1 ₱20,000.00

Food for Joint Operational Committee Services (Metro 30 4,500.00

Police, Fire, Paramedics, Disaster-Waste Management and
City Health Services)

Portable toilets for the disabled 4 2,800.00

Sanitary materials
- Toilet papers 100 5,000.00
- Other cleaning materials 10 1,000.00

Hire: other Equipment

- Generator 1 2,500.00
- Extension cables 5 -
- Tables 50 500.00
- Chairs 200 1,000.00

Stage building / hire 1 10,000.00

Production: lights, PA system flat screen and microphones, 1 30,000.00

etc.

Sound system 1 20,000.00

Stage and table decorations 1 3,000.00

Catering services for bands and local crew 30 12,000.00

Marquee tents for food and arts display stalls 3 15,000.00

 ITEMS UNITS COST

Dinner for VIPs 50 30,000.00

Videography services for documentation 1 30,000.00

Talent fees of performers

- Allan K and staff (Php 250,000) 3 230,000.00
- Ben & Ben band & crew (Php 200,000)
- Jona and staff (Php 230,000)

Plane tickets (8,000 round trip) 17 136,000.00

Advertising and printing of posters and flyers 15,000.00

Stationery costs and ticket printing 10,000.00

Travel / Transport cost pre, interim and post of the event 1 van for
including participants artists and 10,000.00
entourage

Accommodation of performers and staff (3 days and 2 30,000.00

nights)

Security and maintenance (honoraria of watchmen and 12 7,000.00

guard)

Branded T- Shirts with Logos for volunteers and staff 100 22,500.00

Already
Receptacles / dumpsters / trash bins provided in
the gym

Disposal and cleanup services Manpower in

coordination
with the LGU

Generator / extension cords Already

provided by
Walkie talkies (for communication) the LGU

7. PUBLICITY

Newspaper: Mindanao Times

Radio: Three top-rating radio stations in the city (MOR, iFM, and Bombo Radyo)
Tarpaulin: Installed around major streets in the city and outside MSU-IIT
Social Media: Facebook Page, Twitter and Youtube Ad
8. FINANCIAL PROJECTIONS

Estimated revenue:
Ticket sales at P1,000 (P1,000 x 1,200 pax) 1,200,000
Ticket sales at P700 (P700 x 2,400 pax) 1,680,000
Ticket sales at P500 (P500 x 2,400 pax) 1,200,000
Total estimated revenue 4,080,000
Less: Expenses
Performers' fees
Allan K and staff 250,000
Ben and Ben 200,000
Jonalyn Viray and staff 230,000 680,000
Travelling expenses
Plane tickets of performers (P8,000 x 17 pax) 136,000
Van hire for pre, during, and post performance 10,000
Accommodation (3 days 2 nights) 30,000 176,000
Rent expense
Venue rental 20,000
Portable toilets for PWD 2,800
Equipment rental
Generator set and extension cables 2,500
Tables and chairs 1,500
Stage 10,000
Sound system 20,000
Production equipment rental 30,000
Marquee tents 15,000 101,800
Food
For Joint Operational Committee Services 4,500
Catering cost - bands and local crew 12,000
Dinner for VIPs 30,000 46,500
Supplies
Sanitary and cleaning materials
Toilet papers 5,000
Other cleaning materials 1,000
Branded t shirts and logos 22,500 28,500
Stage and table decorations 3,000
Videography services for documentation 30,000
Advertising and promotion costs
Advertising, printing of posters and flyers 15,000
Newspaper ads 5,000
Radio ads (3 stations x P10,000) 30,000
Stationery costs and ticket printing 10,000 60,000
Security and maintenance services
Security guards (P1,000 x 2) 2,000
Watchmen (P500 x 10) 5,000 7,000
Communication expenses 20,000 1,152,800
Net profit 2,927,200
9. OTHER BENEFITS

Different NGOs invited will be able to showcase and sell their merchandise on the
day of the events.

10. SPONSORS
● Banks
● Food Stalls
● Transport Agencies
● Retailers
● Malls
● Politicians
● Schools

11. OPPORTUNITIES

Some of the opportunities for the concert include the following: (a) There will be a
knowledge learning about the Badjao community regarding their history, culture, and their
current situation; (b) food establishments would enable to showcase their products; and (c)
sponsors, whether major or minor, will be acknowledged before and after the program, and
during the wee hours of the show.

12. HISTORY AND BACKGROUND

The Badjao are the most sea-oriented people of the Sama-speaking peoples found
chiefly in a maritime region stretching from the coastal areas of Zamboanga Bay to the Sulu
Archipelago in the Philippines. Panaguiton (2010:3) citing several sources contend that they
are known to be navigators, sailors, fishermen, pearl divers, boat builders and mat weavers.
They are generally deemed respectful, joyful, simple, humble, hospitable, easily pleased, and
go along with others with a high sense of gratitude. In addition, they are described to be
hardworking / thrifty, nonviolent / peaceful, and contented / happy people (Teo 2001:5).
While there may be variations, Roxas-Lim (2001) describes the Badjao as follows:

“Bajau tend to be identified as “nomadic,” subsistence fishing, foraging

groups, living in relatively small, isolated enclaves, in areas remote from
centers of commerce, industry, and central authority. Their social
organization is based on the nuclear family and close blood and affinal
kinsmen, and loosely organized communities focused on fishing activities
and common mooring places. … Mainly uneducated, poor, and helpless
(until the 1960s), they are prey to all sorts of depredations by more
powerful groups (Roxas-Lim 2001: 16)”
 Related literatures show the Badjao
are basically nomadic and highly mobile.
With the problems of access to sea
resources, they have to go where the
resources are. Thus, the movement to the
urban centers. The massive influx of the
Badjao to the cities indicates there is
something happening in their places of
origin.
Badjao children in Iligan City

Due to the violent clashes between government forces and the Moro National
Liberation Front (MNLF) armed groups in the 1970s, a number reportedly fled to many
parts of Sabah and several areas in the country. The loss of their traditional fishing grounds
to big commercial fishing businessmen has also exacerbated their dismal state. Movement to
the urban centers made them more marginalized in the process. In the words of Sather in
Bottignolo (1995: vi-vii): “…everywhere the Badjao, as a sea people, have tended to be
marginalized, excluded from positions of power, despised, and confined to the lowest rungs
of the social ladder…”

The Badjao temporary settlement

is geographically located in Purok 4 of
Barangay Tambacan, Iligan City. This is
a coastal community closely located at
the mouth of Iligan River and connected
to the city’s central market area at
Barangay Poblacion by a hanging bridge.
It is worthwhile to note that the Badjao’s
entry in the Bisayan community who has
established residence ahead of the Badjao
in the area met with vehement initial
opposition from the community. Some The Badjao community
Bisayan residents complained that their
place is not only a dumping ground of garbage, but also of the Badjao. They think the
Badjao are dirty; they called them squatters and mendicants. They accused them of stealing
from and harassing fruit vendors and passers by. One Badjao key informant told of incidents
that the Badjao children were stoned by Bisayan children. That their hard-earned money
taken forcibly by drunk Bisaya loitering in the city. Badjao boys were insulted and
physically attacked while girls were reportedly harassed. Conflict between the Badjao and
the Bisayan group at Tambacan often finds expression at the water source. The water
problem makes them vulnerable to inter-ethnic conflict with the Bisayan residents in the
area.

The Badjao mostly come from Basilan, Jolo, and Zamboanga, conflict-ridden areas
in Mindanao. As of July 2010, the population totalled 432 with the predominance of
females. With observed early marriages, population will most likely multiply fast.
 The Badjao are bereft of access
to social services. No one is literate
among the adults. They are heavily
dependent on the public water system
connection of their Bisayan neighbours
for their drinking needs, washing clothes
and dishes, bathing, and all other
household water needs upon payment of
Literacy program of badjaos in Tambacan, Iligan City a fee. With regards to waste disposal, the
Badjao houses have no sanitary toilets. A
common toilet is being used by them on pay per-use basis, depending on the usage. Php2.00
is charged for solid human waste disposal and Php1.00 for urination.

Respiratory infection is observed to be common among household members and

primary complex among young ones. Children are especially vulnerable to infection.
Common ailments include fever, cough, cold, bronchopneumonia, sore eye, diarrhea, and
skin-related diseases.

Food need is determined on a day-to-day basis mainly dependent on income from

begging. Agpangamuh or begging is a key means for survival usually done by almost all of
the household members, especially the women and children thereby exposing them to street
and health hazards. They earn between P40-P100 daily on the average (42 Philippine peso is
equivalent to 1 US dollar). Infants are usually utilized as props. Older girls would sling them
around their hips and go about begging in the streets. Some infants are 288 also made to lie
down naked on sidewalks. Other begging strategies include knocking on vehicle windows,
sitting on the sidewalks, or going from house to house begging. Boys employ the tambol,
which are improvised drums from PVC pipes which they beat to produce rhythms of popular
songs. Some children also engage in diving for coins thrown by boat passengers (angedjo).
Other sources of income among women are grated cassava or panggi making (magliis) and
mat weaving (ag-tepoh), as well as and pearl and fancy jewelry selling among men.

In general, the major concerns affecting them include their day-to-day food needs,
lack of livelihood, no regular income from street begging, and poor health and sanitation.

13. PROGRAM FLOW

TIME FLOW PERSON/S IN REMARKS

CHARGE

5:00-6:00 P.M. Registration Secretariat Show Logos and Videos

of Sponsors

6:00-6:15 P.M. Opening Prayer Coordinator Selected Badjaos will

perform

National Anthem Coordinator Audiovisual

 Welcome Message Badjao Leader Opening Message

6:15-6:20 P.M. Introduction of Performers Host/Hostess Orientation of Performers

6:20-7:00 P.M. Presentation 1 Ben and Ben Song Rendition

7:00-7:15 P.M. Intermission Number 1 Badjao Kids Dance number

7:15-8:00 P.M. Presentation 2 Allan K Song / Stand-up Comedy

8:00-8:05 P.M. Message 2 Sponsor Acknowledgment

8:05-8:35 P.M. Presentation 3 Jonalyn Viray Song Rendition

8:35-8:50 P.M. Presentation 4 Ben and Ben Another Song Band

number

8:50-9:40 P.M. Presentation 5 Allan K and Song rendition with

Jonalyn Viray Stand-up Comedy Act

9:40-9:45 P.M. Message 3 Community Leader Acknowledgment

of Kiwanis Badjao
Community

9:45-9:55 P.M. Intermission 2 Selected Bajao Thanksgiving number

Participants (Budots)

9:55-10:00 P.M. Message 4 Organizer Acknowledgment

10:00 P.M. Adjourn Host/ Hostess Closing the program

14. EXECUTIVE SUMMARY

XU-MBA Batch 2019, in partnership with Kiwanis Club of Metropolitan Iligan, is

dedicated to assist in the construction of community bath and toilet facility to promote the
importance of good hygiene, and social hall in the Badjao Community Tambacan, Iligan
City which would be beneficial to the community’s assemblies, events, and other activities
promoting social and economic development. A fundraising event would be held for the
Badjao Community in Tambacan, Iligan City to help augment the construction of
community bath and toilet facility, and social hall on March 4, 2019 at Mindanao State
University - Iligan Institute of Technology (MSU-IIT) Gymnasium, A. Bonifacio Avenue,
Iligan City.

Local artists will perform to serenade and entertain the participants and at the same
time raise funds for the construction of the said facilities and social hall, creating awareness
of proper sanitation. Local businesses will be selling food and drinks near the entrance of the
gymnasium and different NGOs would be invited and be allow to showcase and sell their
merchandise on the day of the event in designated stalls. Tickets will be sold at the prices of
Php 1,000, Php 700 and Php 500. Also, we would gladly accept sponsors for the event and
 be given VIP ticket for the show. All profits derived would be solely for the benefit of the
Badjao Community and to create social awareness about the Badjao community.

15. DOCUMENTATION, EVALUATION, AND FEEDBACK

Staff members of the program committee will be in charge for the documentation of
the whole program. They are also in-charge of coordinating with the personnel who are hired
to perform photography and videography services while the benefit concert is ongoing.
Services include taking photographs and videos during the program, indicating the highlights
as well as the same-day edits for perusal of the sponsors and organizers.

The program committee shall prepare a narrative report to be presented to the

organizers and sponsors of the committee a week after the said benefit concert for evaluation.
The narrative report is composed of the following parts:

I. Introduction. This part discusses the overview and rationale of the whole
program.

II. Objectives. This mentions the specific purpose and objectives that are
desired to be achieved at the end of the activity.

III. Methodology. This narrates the detailed procedures conducted to achieve

the specific objectives.

IV. Observations and Recommendations. This part incorporates the feedbacks

and comments of the concert goers upon filling up the evaluation forms
handed while the concert is going on. Also, the analytics in the information
gathered in the evaluation forms are presented in this part. Likewise,
recommendations for future improvement on conduct of shows and benefit
concerts are suggested.

V. Annexes. This part presents the following:

a) Relevant pictures indicating the highlights of the show (with
caption placed under each picture);
b) Copy of the program proper;
c) Copy of the program design;
d) Designs in tarpaulins used for advertising the show;
e) Profile of recipients of the benefit concert; and
f) Other relevant documents

Regarding Part IV of the said narrative report, information is generated from the
evaluation forms in the form of Likert-type survey questionnaires distributed to concert
goers. The respondents are asked the following questions:
1. How likely is the entertainment event relevant to its cause?
5 Extremely likely
4 Very likely
3 Somewhat likely
2 Not so likely
1 Not at all likely

2. Overall, how would you rate the whole event?

5 Excellent
4 Very Good
3 Good
2 Fair
1 Poor

3. How would you rate the value of money for the entertainment event?
5 Excellent
4 Very Good
3 Good
2 Fair
1 Poor

4. How unique was the event?

5 Extremely unique
4 Very Unique
3 Somewhat Unique
2 Not So Unique
1 Not At All Unique

5. Do you think that the concert is too long, too short, or about right?
5 Far too long
4 Too long
3 About right
2 Too short
1 Far too short

6. How organized was the event?

5 Extremely organized
4 Very organized
3 Somewhat organized
2 Not so organized
1 Not at all organized

7. How friendly and accommodating was the staff?

5 Extremely friendly and accommodating
4 Very friendly and accommodating
3 Somewhat friendly and accommodating
2 Not so friendly and accommodating
1 Not at all friendly and accommodating
 8. How would you rate the whole event?
5 Excellent
4 Very Good
3 Good
2 Fair
1 Poor

9. How would you rate the venue?

5 Excellent
4 Very Good
3 Good
2 Fair
1 Poor

10. What are your likes and / or dislikes during the event?
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________

11. Is there anything that you would like to share about the event (comments, suggestions,
etc.)
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________

16. CONCLUSION

In order for this event to be possible and successful, collaboration among different
teams is essential. With this event, we will not only provide entertainment to concert goers
but also provide financial assistance to the Badjao Community in Tambacan, Iligan City out
of its proceeds. There will be health hygiene trainings and seminars to be conducted and
hygiene goods are to be distributed to different families in the Badjao Community.

It is also a great opportunity to create partnership with the City Government and the
private sector for the betterment and social development of the Badjao Community.