Flora de

Amore
 VISION

– TO BE THE PROVINCE’S MOST IN-DEMAND PROVIDER OF

FLOWERS AND FLORAL ARRANGEMENTS
 MISSION

– WE ARE COMITTED TO PROVIDE HIGH-QUALITY FLOWERS AND

FLORAL DESIGNS ALONG WITH OUR CAREFULLY-HANDCRAFTED
FLORAL ARRANGEMENTS WITH THE HELP OF TECHNOLOGY FOR
OUR PATRONS AT REASONABLE PRICES ACCOMPANIED BY
EXCELLENT SERVICES IN ORDER TO INCULCATE PRIDE IN OUR
PROVINCE’S VARIOUS OCCASSIONS AND CELEBRATIONS THAT WILL
REFLECT OUR NATIONS HIGH RESPECT FOR OCCASIONS.
FURTHERMORE, TO CREATE A WORKING ENVIRONMENT THAT
PROMOTES DEDICATION AND FINESSE FOR THE EMPLOYEES IS A
KEY IN BUILDING A COMMUNITY OF CARE AND RESPECT.
 SLOGAN

– WE’D ALWAYS HAVE A CERTAIN FLOWER FOR YOUR FEELINGS

 KEY EXTERNAL FACTORS WEIGHT RATING WEIGHTED SCORES

Opportunities

1. Small number of existing competitors 0.05 2 0.10

2. Continue the expansion on online sales 0.05 2 0.10
3. Affiliate relations with related vendors 0.10 3 0.30
4. Holidays and Cultural celebrations 0.20 5 1.00
5. Price fluctuations of products and related costs 0.15 4 0.6

Threats
6. Natural calamities 0.05 2 0.1
7. Possibility of easy decay 0.025 2 0.05
8. Price fluctuations of products and related costs 0.15 4 0.6

9. Threat of substitute/s 0.15 3 0.45

10. Changes in regulations can impact the business 0.075 4 0.3

TOTAL 1.00 3.6