VISUAL

INFORMATION
AND MEDIA
 Definition

Generally, visual information includes still

photography, motion picture. photography,
video or audio recording, graphic arts, visual
aids, models, display, visual presentation
services, and the support processes. Also called.
VI.
 Characteristics

VISUAL MESSAGE DESIGN. THE TERM

"MEDIA" MEAN DIGITIZED SPEECH, TEXT,
IMAGES, GRAPHS, MOVIES, ANIMATIONS,
ETC. IT CANNOT BE SEEN WITHOUT A
MONITOR OR PROJECTOR.
IMAGE GRAPHS TEXT

ANIMATION
 Format and Type
Non-projected
CARTOON,CHARTS,COMIC STRIP,
FLASH CARD, ILLUSTRATION, MAPS
PICTURE
 Projected visual media
Projected visuals are defined as media
formats in which text and still images are
enlarged and displayed on an illuminated
screen. The text and images are usually
printed on a transparent film such as an
overhead transparency or a slide.
PRESENTATION Overhead projector
Film STRIP
 SOURCES

•BOOK
•NEWSPAPER
•INTERNET
•MAGAZINES
ADVANTAGE
Advantages of Text. Text whether in print, large
print, digital text, or braille is a representation of
spoken language in a different format. Text reduces
the memory demands of spoken language by
providing a lasting record.
LIMITATION

•It cannot be seen without a Monitor or

Projector
•There's a lot of hardware Needs to be
moved
Value

•Seeing is believing
Visual Message Design

•Described as the conveyance of idea and

information
Selection criteria
•Information text appealing becauseof its
unique elements that allowsfo
differentiationin terms of learning
modalities
Design Principles and elements
• COLOR
• LINE
• FORM
• SIZE
• TEXTURES
• VALUE