VISUAL

INFORMATION
AND MEDIA
• A. Definition, characteristics,
formats and types, sources,
advantages and limitations, and
value.

• B. Visual message design

• C. Selection criteria
• Design principle and elements

• Sources of data or information in the

form of visual presentation
 CHARACTERISTICS
• The term "media" mean digitized speech,
text, images, graphs, movies, animations,
etc.
 MOVIES IMAGE

TEXT
ANIMATION GRAPH
FORMATS AND TYPES
• Non-projected visual media filmstrips,
overhead projector, presentations.
 MAPS CARTOONS

ILLUSTRATIO PICTURE
N
FLASHCARDS CHART

COMIC STRIPS
 SOURCES
• BOOKS, NEWSPAPER, INTERNET
AND MAGAZINES.
MAGAZINES BOOKS

INTERNET NEWSPAPERS
 ADVANTAGES
• IT KEEPS UP WITH THE WORLD
EVENTS AND EXPOSE US TO
DIFFERENT CULTURAL ASPECTS.
 LIMITATIONS
• IT CANNOT BE SEEN WITHOUT A
MONITOR OR PROJECTOR.
THERES A LOT OF HARDWARE
NEEDS TO BE MOVED.
 VALUE
• SEEING IS BELIEVING.
 VISUAL MESSAGE
DESIGN
• DESCRIBED AS THE CONVEYANCE OF
IDEAS AND INFORMATION SELECTION
CRITERIA INFORMATION TEXT
APPEALING BECAUSE OF ITS UNIQUE
ELEMENTS THAT ALLOWS FOR
DIFFERENTIATION IN TERMS
OF LEARNING MODALITIES.
 SELECTION
CRITERIA
• INFORMATION TEXT APPEALING
BECAUSE OF ITS UNIQUE ELEMENTS
THAT ALLOWS FOR DIFFERENTIATION
IN TERMS OF LEARNING MODALITIES.
 DESIGN PRINCIPLE
AND ELEMENTS
• LINE
• COLOR
• FORM
• SIZE
• TEXTURES
• VALUE